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Tag Archives: Sports

Race to the future: The TSBA Group on Franchising Formula E’s millennial mission

This time next year, go the hatchings of a plan divulged to Licensing.biz by The TSBA Group’s global head of licensing Stephanie Freeman, Formula E will be making its mark on the toy industry in a big way. The hope is for the brand to have a major launch at …

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CPLG named MENA licensing agent for FC Barcelona

CPLG has been appointed master licensee for the Middle East and North Africa for Futbol Club Barcelona. It’s also expanded its own team in the MENA region, with the new licensing manager, Roberto Pallottini. FC Barcelona’s licensing and merchandising rights are managed by Barca Licensing and Merchandising, owned by FC …

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Thrash-metal icons Slayer ‘show no mercy’ with Tatami Fightwear Kimonos

The Brazilian Jiu-Jitsu focused sports brand, Tatami Fightwear has launched a new range of BJJ Kimonos paying homage to the thrash-metal icons, Slayer. Following the success of its Slayer Reign in Blood and Slayer Eagle rash guards, both of which were launched last year, Tatami has brought two new Brazilian …

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Puma has been named the official technical partner for Spain’s LaLiga

PUMA has entered into a long-term agreement with the Spanish football league, LaLiga, making it the league’s official technical partner. Starting from the 2019/20 season, PUMA will produce the official match ball and other products for all games in Spain’s top-flight leagues; LaLiga Santander and La Liga 1|2|3. With a …

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Animoca Brands secures Formula 1 deal that will bring ‘blockchain gaming to the masses’

Animoca Brands has entered into a global licensing agreement with Formula 1 to launch a new blockchain-powered game around the F1 racing series. The deal arrives amid the latest figures reveal that Formula 1 draws in viewing figures of around 1.6 billion television viewers from across more than 180 territories, …

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