FC Barcelona taps IMG for Southeast Asia licensing programme

Five-time UEFA Champions League winning football club FC Barcelona has appointed IMG as its master licensee in Southeast Asia to develop a consumer products programme for fans in the region.

Part of the club’s broader merchandising strategy and evolution into a global lifestyle brand, the multi-year deal will see IMG focus on lifestyle and fashion apparel, accessories, luggage and bags, gift and novelty, homeware and textiles, and digital and tech product categories.

Miki Yamamoto, SVP of Licensing, IMG, says: “FC Barcelona is one of the most recognised football clubs in the world and there’s huge untapped potential for brand extension in Southeast Asia, particularly in countries like Thailand, Indonesia and Malaysia, where football has always been extremely popular. This, combined with Barça fans’ unwavering passion for the club and desire to show support for their team, presents extensive licensing opportunities in the region.”

Barça Licensing and Merchandising (BLM) is working with leading companies like IMG to expand FC Barcelona’s lifestyle footprint and provide a 360-degree merchandising experience for Barça fans around the world.

UEFA launches sales process for UEFA national team football licensing rights

UEFA has announced that it is inviting interested parties to make proposals for certain licensing and marketing rights in relation to the Master Licensee, Onsite Retailer and Online Retailer categories for certain UEFA national team football competitions taking place during the period 2023 -2028. The national team football competitions in question are: the UEFA European Football Championship 2024 and 2028, the UEFA Nations League Finals 2023, 2025 and 2027, the UEFA European Women’s Championship 2025, the UEFA European Under-21 Championship 2023, 2025 and 2027 and the UEFA European Futsal Championship 2026.

Interested parties should send an email to CAA Eleven via the address below as soon as possible and include the following initial information in their email:

  • Company profile presentation;
  • Details of any relevant licences held and events operated.

Any company wanting to take part in the formal request for proposals (“RFP”) process should register its interest to CAA Eleven Sàrl via: licensing@caa11.com by no later than Friday 26 November, 2021

The RFP process will be administered by CAA Eleven Sàrl on behalf of UEFA.