MeteoHeroes and Real Madrid join forces for summer workshops

Mondo TV Studios, part of Mondo TV Group, one of the largest European producers and distributors of animated content, has announced that the popular video game based on award-winning hit kids’ animation MeteoHeroes – a series co-produced by Mondo TV S.p.A and Meteo Expert – will be playing a leading role in the kids’ summer camp taking place at Real Madrid City, the world-famous football team’s training complex.

The aim of the Campus Experience Football and Responsible Gaming camp is to offer a unique experience that encompasses football training, gaming activities and the encouragement of positive values. With this in mind, Sony Interactive Entertainment (SIE) has announced a programme of PlayStation Talents activities at the event, which will open its doors to thousands of girls and boys from all over the world from 3–15 July 2022.

The Responsible Football and Gaming programme is an opportunity the Real Madrid Foundation offers boys and girls aged 9 to 12 to combine their two passions – football and gaming – in a responsible way and with a strong educational component.

PlayStation Talents is playing an important role in the programme with activities centred on various PlayStation titles including MeteoHeroes – Saving Planet Earth.

These activities will include entertaining and informative sessions and activities incorporating an environmental theme. They will be held on Tuesdays and Thursdays from 5 July to 16 July and will accompany the training programme prepared by The Global Esports Academy, a benchmark esports academy in Spain.

This year the show has arrived in multiple Latin American and Portuguese-speaking markets and, thanks to the exclusive partnership of the show’s co-producers with mega hit-maker Kenn Viselman (Teletubbies, Thomas the Tank Engine), also made its broadcast debut on PBS in the US with an Earth Day Special. As a result of a deal struck between Viselman and Adventure 2 Learning, MeteoHeroes will debut in 30,000 schools across America this autumn, impacting as many as 15 million children.The first series of MeteoHeroes is now available in over 20 languages and has been sold into or confirmed in over 145 countries. Starting in April, the second season of MeteoHeroes (52 episodes x 13′) had its world premiere on Cartoonito in Italy, where season one is already among the most successful Cartoonito children’s series. MeteoHeroes has enjoyed similar success in Spain on Clan.

The MeteoHeroes videogame, like the TV show, builds on the unique value proposition of the MeteoHeroes brand, one that combines an important and valuable message about climate and environmental issues, and ways to protect the planet, with fun and entertainment.

MeteoHeroes – Saving Planet Earth invites children of all ages to join the much-loved characters from the popular environmentally themed TV series in a fun action platform game. There are enemies to escape from, fast-moving adventures and multiple locations on all the world’s continents, where players have to find hidden items on the screen that will help them rid each city of pollution and decay.

The MeteoHeroes videogame has been available worldwide on PlayStation and PC (STEAM platform) from 28 February. It is expected to start launching in retail stores in autumn 2022. Release dates and territories will be confirmed later this year.

The video game is a co-production between Sony Interactive Entertainment España (SIE España), development partner Gammera Nest and Mondo TV Studios. It can also boast the support of PlayStation Talents in its area of PlayStation Alliances, the company’s programme that promotes the development of video games in Spain. Worldwide publishing is managed by PlayStation Talents, as well as communication, promotion and launch activities. North American distribution and marketing for the game is managed in partnership with The Itsy Bitsy Entertainment Company, from producer Kenn Viselman.

MeteoHeroes is the only cartoon in the world dedicated entirely to climate and environmental issues. Each episode focuses on issues related to ecology and respect for nature through the adventures of six superpowered kids who can control weather phenomena.

Maria Bonaria Fois, CEO of Mondo TV Studios, says: This is an important opportunity for MeteoHeroes, both to let children known more about an excellent video game based on their favourite TV series and to highlight the message of the show about caring for the planet. We are delighted to be working with Sony and Real Madrid at this important and timely event.”

 

Sony Pictures Consumer Products adds PlayStation brand and gaming IP to North American licensing portfolio

Sony Pictures Consumer Products (SPCP) has announced that the company will work with Sony Interactive Entertainment (SIE) to represent merchandise licensing in North America for the PlayStation brand and its PlayStation Studios games, including God of War, Horizon Zero Dawn and The Last of Us. As part of this collaboration SPCP will manage master toy deals and work closely with SIE to execute licensing programs in North America that tie into global PlayStation licensing strategies.

This collaboration is only related to licensing in North America and will enable SIE to leverage SPCP’s deep expertise in merchandise licensing. SIE will continue to have ownership and approval of the use of its intellectual property, including first-party games, and the PlayStation brand.

“SPCP is a natural fit to help lead merchandise licensing in North America for the PlayStation brand and our first-party games,” says Grace Chen, VP, Global Marketing, Sony Interactive Entertainment. “We are happy to be able to partner with other Sony companies, like SPCP, to leverage their strengths and best practices. This collaboration will help ensure great treatment of our IP in licensing deals as well as innovative merchandising ideas PlayStation fans are sure to love.”

The announcement comes during a dynamic year for the PlayStation brand, with the launch of PlayStation 5 in 2020 and upcoming entertainment content based on popular games, including a film based on Uncharted and a TV Series based on The Last of Us.

“We’re confident this strategic collaboration will provide fans with even more ways to interact with the PlayStation brand and their favourite PlayStation gaming IP through creative consumer products in North America,” says Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “By partnering across Sony divisions, we are able to leverage existing teams and infrastructures to maximise brand exposure and create great products for fans. We look forward to working closely with the PlayStation team to develop new strategies to grow the business.”