The Outlierman, maker of handcrafted luxury driving accessories, has announced a new three-year collaboration with the iconic endurance sportscar race 24 Hours of Le Mans, lasting until 2025, in a deal brokered by IMG.
The Outlierman will design and produce multiple limited-edition capsule licensed collections inspired by the most emblematic moments and symbols of 24 Hours of Le Mans, including luxury driving gloves, ties, pocket squares, silk and cashmere scarves, leather helmet bags, wallets and swim shorts.
24 hours of Le Mans is the world’s oldest active endurance race event and has been running since 1923. Held annually on the Circuit de la Sarthe, this year’s event will take place on Saturday 11 and Sunday 12 June.
Andrea Mazzuca, Founder of The Outlierman, says: “We at The Outlierman are incredibly proud to be partnering with the historic and renowned 24 Hours of Le Mans. This new collaboration fills us with immense pride and marks a huge milestone for the brand.
“Each design we create will be a chapter of a great story to remember and to collect, and will reflect the moments that make the 24 Hours of Le Mans the most unique race in the world and in history. We also can’t wait to be part of the 24 Hours of Le Mans centenary celebrations next year and have big plans in place for the occasion.”
The 24 Hours of Le Mans collections will be designed by The Outlierman’s Bologna-based designers, and crafted by the company’s master craftspeople in their workshops between Naples and Como.
The 24 Hours of Le Mans license sits alongside The Outlierman’s current and past collaborations, including the likes of Pebble Beach Concours d’Elegance, Pagani and MINI John Cooper Works.
The latest Outlierman products can be found here.