Tag Archives: cycling

Cyclewear studio Milltag turns it up with Motorhead collaboration

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The cyclewear studio, Milltag has partnered with Global Merchandising Services to launch a new range of cycle gear inspired by the heavy rock legends, Motorhead, tapping into the vibe of some of the band’s iconic song titles Iron Horse, White Line Fever and Keep Us On the Road.

Produced in partnership with GMS, the collection promises to be ‘more metal than most bikes’ as it arrives emblazoned with the band’s famous ‘War Pig’ logo and motto, Everything Louder Than Everything Else.

Milltag founder and creative director, Ed Cowburn, said: “It’s with great excitement that we start 2021 with a collaboration with Motorhead that should blow away the cobwebs.

“We hope the collection will reach a wider audience of music loving cyclists who want to wear cycling clothing that means something more to them than just another item of functional clothing.”

In developing the line, Milltag has opted for its club fit jersey which uses a roomier fit while not being too baggy. The collection is billed a ‘perfect when worn as a full set, but still easily identifiable as individual pieces.’ The cap and snoof feature large scale designs of the ‘War Pig’ logo.

Jens Drinkwater, Global Merchandising Services, added: “Milltag produces excellent, technical cycling apparel and we are incredibly excited to see fans take to the road in this unique collaboration.”

The range will be available for pre order via the Milltag website www.milltag.cc from Friday February 5th for a limited time (ending February 20th) for delivery in April.

State Bicycle Co goes inter-dimensional with Rick and Morty in new bike and accessories collection

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Cycling specialists, State Bicycle Co has detailed a new partnership with Warner Bros. for the launch of a range of its Adult Swim animated comedy Rick and Morty styled bicycles and accessories.

Under the partnership, State Bicycle Co has launched a line of limited edition Rick and Morty themed premium bikes, parts, and clothing all featuring the iconic characters from the animated series. The officially licensed collaboration brings in elements of the hit show on Adult Swim.

The primary graphic design of the State Bicycle Co. x Rick and Morty series pays homage to the inter-dimensional Portals of the show, with an all-over graphic on the Core Line bike, and a Portal Graphic treatment for logos on the high-performance 6061 Black Label bike and frameset.

Handlebar tape, foot straps and a cycling kit (jersey and bib shorts) also feature the Portal Graphic, while the other jersey in the collection showcases a collection of the strange beings Rick and Morty encounter on their travels through space-time.

“We could not be more excited to partner with Rick and Morty. The TV show has been one of the most exciting and daring of the last decade and we feel the opportunity to mix cycling and their favorite pop culture characters will be an awesome opportunity for self-expression for our customers,” said State Bicycle’s co-founder, Mehdi Farsi.

This limited-edition collection is available starting September 1, exclusively through Statebicycle.com

British cycling brand Le Col launches new collection with Eurosport amid growth in UK engagement

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The premium British cycling brand, Le Col has partnered with the European home of cycling, Eurosport to launch a new Le Col x Eurosport collection that draws on the colours, sights and sounds of the pr-peloton and buzz of a race day atmosphere.

Consisting of a jersey, gilet and bib shorts, and available in both men and women’s cuts, the collection is equipped with Le Col’s renowned Italian fabrics and fit that helps riders push themselves faster and further.

Late last year, Le Col, announced it had been chosen as the technical kit partner for Bahrain McLaren the brand’s first time supplying its expertise at the World Tour level. Le Col has also been partners with Eurosport since 2018, supplying branded shirts to Eurosport presenters and commentators for the season.

Le Col founder and former GB pro rider, Yanto Barker, said: “We are thrilled to launch this collaboration with Eurosport and further support our cycling audience with this special kit. When I was a young pro, watching some of the most iconic cycling races on Eurosport helped inspire my career, so it’s been a pleasure to design this performance orientated core collection with them.”

The launch arrives at a time in which British cycling is seeing some its biggest numbers in terms of consumer engagement. According to data from GlobalData, 1.3 million UK consumers have now bought a bike since the beginning of the COVID-19 crisis.

“As much of the UK works from home – 51.0 per cent of the working population in early June – consumers have saved on travel costs and many have found themselves with more time to exercise and no gym open to visit, making a new bike an appealing option,” said Sofie Willmott, lead analyst at GlobalData.

Retailers have benefited from the surge in demand, with 21.7 per cent buying their bike from Halfords, boosting the retailer’s overall performance, followed by 15.4 per cent purchasing from Evans.

Willmott added: “Although the bike market will see a spike in demand this year boosted by the lockdown, there is further opportunity for retailers to benefit in the future as current bike owners may choose to upgrade now they have reignited their interest in cycling. In addition, with 72.4% of current home workers expecting to do so more often post-crisis, there will be stark changes to pre-COVID commuting habits with public transport likely to remain unappealing and many consumers turning to bikes for some journeys.”