YouTube’s leading skateboarding channel, Braille Skateboarding, has partnered with R&R Footwear to launch a new skate shoe, marking yet another brand extension for the brand that has made its move on the lifestyle and toy licensing sectors in recent months.
In a deal brokered by Semaphore Licensing Solutions, Braille Skateboarding has been working closely with R&R to develop a skate shoe that will offer skaters comfort, support, quality, and style. The shoe’s footbed has been developed to provide the wearer with a level of comfort and support while allowing them to maintain a good level of board feel.
Available in three classic color ways, black with a white sole, black with a honey sole, and grey with a white sole, the collection (available in adult men’s sizes only) will be rolled out to the US and UK in early summer. Braille Skateboarding founder, Aaron Kyro will be autographing the shoe boxes of the first 1,000 pre-orders.
“This footwear launch symbolizes Aaron’s devotion to developing the best products for skateboarders of all experience levels. As a hobby turned official Olympic Sport, skateboarding as a category has rolled into the spotlight. We couldn’t be more excited for both Aaron and Braille as we help execute their mission to get the entire world skateboarding,” said Michael Bienstock, founder and CEO, Semaphore Licensing Solutions.
Nick Smith, head of sales and marketing, R&R Footwear, added: “R&R Footwear develops and manufactures high-quality footwear for a range of global brands. Braille’s commitment to design, develop and deliver a high-performing skate shoe has been equivalent to what we see from professional footwear teams from around the World and we’re delighted to see Braille’s dreams of creating their own range of skate shoes become a reality.
“The future looks incredible bright for Braille Skateboarding and we’re proud to be a part of their journey.”