Tag Archives: golf

TSBA Group signs five year deal with American Golf to launch new range inspired by The Open

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The TSBA Group has singed a five year partnership with American Golf to design and exclusively retail an officially licensed range of products inspired by The Open.

The core product range will include apparel – designed under American Golf’s Stromberg label – for men, women and children including polos, shorts, trousers, and waterproofs, as well as high-tech golfing accessories and equipment including tees, golf bags, luggage, and trolleys.

The range will officially launch in 2022, coinciding with The 150th Open and will feature designs celebrating the milestone in the Championship’s history. Since The R&A held the first tournament in 1860, The Open has seen more than 120 golfers lift the coveted Claret Jug after facing the challenges of The Open’s links courses.

The official range will be available exclusively via American Golf’s 96 stores across the UK and Republic of Ireland, along with its online store, and has been designed to appeal to golfers at every level.

Jo Edwards, head of global licensing at TSBA Group said: “We are delighted to have secured this long-term partnership between American Golf and The R&A. One of the key objectives of the licensing programme is to make The Open accessible to all, 365 days of the year; American Golf’s significant retail presence will help us in this goal with a range of The Open apparel, accessories and equipment for every golfer.”

Gary Favell, CEO at American Golf, added: “Partnering with The R&A on a new range of apparel, accessories and equipment for The Open is incredibly meaningful for us. 

“This range will provide golfers of every level with the kit intended to make them feel like they’re stepping out to play at the Open Championship – affordable without compromising on quality, we will ensure that we are behind every golfer.”

St Andrews Links appoints The Point. 1888 as it looks to take on apparel, toys, beverages, and more

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St Andrews Links has selected The Point. 1888 as its brand extension partner, adding to the firm’s growing roster of Sports brands that now encompasses the likes of Williams Racing, Team GB, and the British and Irish Lions.

A veteran in the world of brand licensing, having worked with Hannah Stevens previously when she worked at CPLG, St Andrews Links (SAL) has made the most of its iconic courses and the world’s love of golf to build awareness as far afield as Korea and Japan.

With seven courses spanning nearly 1,000 acres, SAL is at the top of every golfer’s wish list. More than 230,000 rounds of golf are played on the courses every year by golf fans flocking from all over the world.

By appointing The Point.1888, it is seeking to ramp up its brand licensing activity, going beyond the golf accessories and gifting markets to new categories that will offer its loyal and older demographic, as well as younger generations across the world, a small piece of 600 years of history.

Keen to explore fashion apparel, homeware, stationery, personal care, toys and games, as well as alcoholic beverages and confectionary, SAL is looking to develop product ranges that capture the heritage and tradition of the links while still bringing a feeling of fun and timeless style that lasts and endures.

The Point. 1888 will look to drive awareness ahead of The Open, the biggest golfing competition in the calendar, which will be returning to St Andrews in 2022 for the 150th anniversary of the tournament and the 30th time it will have been played at SAL.

Hannah Stevens, head of retail and sport at The Point.1888, said: “With The Point.1888, St Andrews Links knew they were getting an agency with an unconventional approach who really understands their unique high end brand and knows how to find the best opportunities at retail. We’re really excited about the collaborations that we can work on together.

“St Andrews Links creates such an opportunity with the popularity of golf skyrocketing among younger demographics, but also because we pride ourselves on working with brands with purpose. The Links’ values mean they take real pride in being active and supporting members in the community, for instance their fantastic junior golf programme, which gives free golf to children in the town.”

Danny Campbell, commercial director of SAL, added: “We have more than 600 years of history and our brand reflects golf’s values of integrity, collaboration and the pursuit of excellence. We had to make sure that the agency we chose shared those values and could match our ambition with their ideas, creativity, experience and passion. I know we’re in very good hands.”

Titleist becomes licensed golf ball partner for Rugby League World Cup 2021

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The leading golf ball brand, Titleist has landed a partnership with Rugby League World Cup 2021 to provide personalised golf balls for the new event that will see the men’s, women’s, and wheelchair tournaments run concurrently for the first time this October 23rd to November 27th.

Under the licensing partnership, Titleist will now give golfers the chance to add the tournament logo or any of the participating teams’ marks to their golf ball line-up via the My Titleist platform, consisting of the Pro V1, Pro V1x and AVX, as well as a the Tour Speed, Tour Soft, Velocity, and TruFeel golf balls.

Titleist joins a roster of brands partnering with RLWC2021 including apparel, accessories, publishing and collectibles, ahead of what promises to be the biggest and best Rugby League World Cup to date.  

Edward Shirley, Titleist corporate sales manager, said: “Partnering with a world first event like this demonstrates Titleist’s determination to join forces with globally recognised properties to help increase awareness and engagement across multiple sports and audiences.

“The partnership is an extremely exciting one for Titleist and we look forward to working with the Rugby League World Cup this year.” 

Jonathan Neill, commercial director at RLWC2021, added: “Titleist is a brand that symbolises sporting excellence, and another partner who shares our vision in delivering the biggest and best Rugby League World Cup ever.  

“Titleist are not only committed to producing industry leading products but have also demonstrated a desire to collaborate with other sports and major events through their customisation offering and digital platform which will support the tournament’s ambition of reaching new audiences.” 

Not only does this partnership provide golfers with the opportunity to show their support for the event and their nation, it also allows them to play the leading golf balls in the market. 

Rovio and Topgolf Entertainment launch Angry Birds into select venues

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Eagle, Birdie, the rarely scored Albatross, whatever term you’d like to use, Rovio Entertainment is looking to go the distance in a new partnership with Topgolf Entertainment Group to bring the Angry Birds franchise to select Topgolf venues this autumn.

The partnership marks a new first for both the Angry Birds IP and Topgolf and is aimed at ‘delivering humour and fun for families and friends,’ by utilising Topgolf’s exclusive Toptracer ball-tracing technology to blend the physical act of hitting a golf ball with the digital game play of Angry Birds.

Taking on a variety of challenges, Topgolf guests will be able to partner with much-loved Angry Birds characters including Red, Chuck, and Bomb to demolish virtual structures placed on the Topgolf targets.

“As a company deeply-rooted in innovation, creating new and dynamic experiences is something we consistently deliver, and we know Angry Birds will be a game-changing addition to our existing gaming collection,” said Dolf Berle, Topgolf Entertainment Group chief executive officer.

“With the Angry Birds’ loyal fanbase, this offering is sure to deliver on an experience that makes our Guests feel like they are part of the highly acclaimed mobile game.”

Angry Birds started as a popular mobile game in 2009 and has since evolved into one of the world’s most loved entertainment brands, covering games, blockbuster movies, animated series, location-based entertainment and more. In total, Angry Birds mobile games have been downloaded over 4.5 billion times.

“This experience perfectly embodies the Angry Birds brand in terms of its accessible fun and all-round irreverence,” said Ville Heijari, CMO of Rovio Entertainment. “Added to that, what Topgolf has developed with their Toptracer technology is highly innovative and aligns with the physics-based challenges that can be discovered in Angry Birds mobile games. The resulting experience is a familiar but uniquely branded experience that we’re excited for our fans to take a swing at.”

Rovio and Topgolf Entertainment launch Angry Birds into select venues

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Eagle, Birdie, the rarely scored Albatross, whatever term you’d like to use, Rovio Entertainment is looking to go the distance in a new partnership with Topgolf Entertainment Group to bring the Angry Birds franchise to select Topgolf venues this autumn.

The partnership marks a new first for both the Angry Birds IP and Topgolf and is aimed at ‘delivering humour and fun for families and friends,’ by utilising Topgolf’s exclusive Toptracer ball-tracing technology to blend the physical act of hitting a golf ball with the digital game play of Angry Birds.

Taking on a variety of challenges, Topgolf guests will be able to partner with much-loved Angry Birds characters including Red, Chuck, and Bomb to demolish virtual structures placed on the Topgolf targets.

“As a company deeply-rooted in innovation, creating new and dynamic experiences is something we consistently deliver, and we know Angry Birds will be a game-changing addition to our existing gaming collection,” said Dolf Berle, Topgolf Entertainment Group chief executive officer.

“With the Angry Birds’ loyal fanbase, this offering is sure to deliver on an experience that makes our Guests feel like they are part of the highly acclaimed mobile game.”

Angry Birds started as a popular mobile game in 2009 and has since evolved into one of the world’s most loved entertainment brands, covering games, blockbuster movies, animated series, location-based entertainment and more. In total, Angry Birds mobile games have been downloaded over 4.5 billion times.

“This experience perfectly embodies the Angry Birds brand in terms of its accessible fun and all-round irreverence,” said Ville Heijari, CMO of Rovio Entertainment. “Added to that, what Topgolf has developed with their Toptracer technology is highly innovative and aligns with the physics-based challenges that can be discovered in Angry Birds mobile games. The resulting experience is a familiar but uniquely branded experience that we’re excited for our fans to take a swing at.”