TSBA Group secures adidas and Arsenal collaboration with Transport for London

adidas and Arsenal have today launched a collection in collaboration with Transport for London (TfL) to celebrate the historic connection between the football club and the London Underground. The collaboration was brokered by TSBA Group, TfL’s global licensing agent.

Available from today, the range celebrates Arsenal station – the only Underground station to be named after a football club, following its change from Gillespie Road in 1932.

The collection is inspired by the seat pattern or “moquette” that appears on the Piccadilly line trains that run through Arsenal Tube station and the bold and disruptive all-over print is seen on the prematch jersey and warm top, which the players will wear to warm up in ahead of games between now and the end of the season.

There are five pieces in the range, which also includes a youth jersey – matching the adult shirts – as well as a reversible padded vest and pant, both of which have navy base colour and subtle Arsenal Tube station sign-off.

Julie Dixon, Head of Customer Information, Design & Partnerships at Transport for London (TfL), says: “It’s been great to collaborate with adidas and Arsenal on this new pre-match range, which reflects our iconic Piccadilly line moquette. Arsenal Tube station has had a deep relationship with the football club for almost 90 years and for staff and fans alike – there is nothing quite like the atmosphere and excitement on a match day. We look forward to seeing fans around the world wearing this eye-catching new pre-match range.”

As part of the campaign, adidas has also teamed up with London-based artist and Arsenal fan Reuben Dangoor to create and design a special, limited-edition Oyster card.

Consumers can have the chance of claiming the card, which is pre-loaded with £15, by purchasing an article in the range via the adidas app. There is also a chance to win one via a first-come-first-served free to enter opportunity to adidas Creator Club members.

The range will be available across adidas.com, in store as well as at Arsenal official club stores and selected retailers.

For the chance to claim a bespoke Reuben Dangoor designed Oyster Card, visit adidas.co.uk/adidasapp.

For further information on the TfL brand, contact enquiries@tsbagroup.com

Adidas unites with Peloton for apparel capsule celebrating the digital fitness community

Adidas has unveiled its latest apparel capsule with ongoing international partner Peloton, designed to celebrate the global fitness community.

The collection has been made in part with recycled materials and is crafted with signature adidas performance technology that supports workouts across fitness disciplines, from cycling, to running, strength, yoga and more.

In a nod to the digital connection found through the Peloton fitness platform, the performance pieces take cues from Peloton graphics and icons, including dot textures with arrows evoking movement and progress.

Alongside the performance garments, the drop offers lifestyle apparel for pre- and post-workout activities, crafted with comfort in mind.

The activewear is available in inclusive sizing as well as offering a range of men’s, women’s, and all-gender pieces.

“As home fitness continues to grow, the importance of connectivity to a fitness coach and a fitness community is a must,” says Aimee Arana, General Manager, Global Training at adidas. “This was the inspiration for this new adidas x Peloton collection – featuring digitised graphics that celebrate the digital connection between the community and their favourite Peloton instructors. And just because the athletes are working out at home, the capsule still needs to deliver on style and making them look and feel great.

“With the key performance pieces, we have integrated signature adidas technology such as Heat.rdy, which keeps the athlete feeling cool and helps them stay in their zone on the bike or on the mat, so they can finish their workout strong.”

The adidas x Peloton capsule includes tanks, tights, shorts, tees, crewnecks, sports bras, jackets and joggers, available from US$35-$90. The collection can be shopped at adidas.com, apparel.onepeloton.com and select adidas stores throughout the US, Canada, the UK and Germany.

Ajax and adidas channel Bob Marley’s Three Little Birds in new tribute kit

The Bob Marley family has teamed up with Ajax and adidas to release the 2021/2022 Ajax third kit, a tribute to its fans and a shared love for the reggae legend Bob Marley and the iconic song Three Little Birds.

Developed in collaboration with the family, the black kit features red, yellow, and green details, while on the back of the jersey, just below the collar, is a subtle reference to the iconic song with three little birds sitting on Amsterdam’s Andreas crosses. The kit will be worn in this season’s European matches, alongside Ajax’s home kit.

For over a decade, Ajax has had a strong tie to the Bob Marley song, Three Little Birds that started in August 2008 when the team played a friendly match in Cardiff against Cardiff City FC. The Ajax fans were asked to remain in the stands after the game. To keep them entertained, the stadium DJ played several tracks, one of which was Three Little Birds.

The song has since been embraced by Ajax fans who now sing it at every game, regardless of the score of the game.

Bob Marley is often remembered as an active and dedicated fan of football, a point that, according to the family of the reggae legend, makes the collaboration and the collective love for his music form Ajax fans particularly poignant.

“I am beyond touched that Ajax has taken Three Little Birds and made it their anthem. Stories like this warm my heart and show how impactful songs like Three Little Birds can be. Soccer was everything to my father…and to use his words ‘football is freedom’” said Cedella Marley, daughter of Bob Marley.

The kit features a jersey, shorts and socks. On the socks, Amsterdam’s Andreas crosses are prominently highlighted. The range also includes a track top, track pant, sweater, t-shirt and Samba footwear. Samba footwear originates from football but has become a global fashion icon in its own right. With stripes in red, yellow and green, the footwear also features the Ajax crest on the tongue of the shoe and the three little birds on Amsterdam’s Andreas crosses on the heel tab.

All product is available from August 20 onwards, and available on ajax.nl/shopadidas.com, in Official Ajax Fanshops (ArenA, Kalverstraat and Bataviastad) and through selected retailers around the world.

LEGO launches first Adidas Originals Superstar buildable trainer in latest brand extension

The LEGO Group has launched its first buildable sneaker, a LEGO brick building set based on the popular Adidas sneaker model, the Superstar. The move, a first in both the toy and streetwear space, is the latest development in the ongoing partnership between the Danish toy maker and Adidas Originals.

The set launches in celebration of an extended collaboration between the two global brands that also witnesses the launch of a new series of Adidas Originals LEGO Superstar sneakers that melds the archival aesthetics of the Adidas Originals Superstar with LEGO’s recognisable styling.

Playfully reimagining the iconic silhouette, the LEGO Superstar sneaker in adult sizing features a classic white and black leather construction that is elevated with custom three stripes, shelltoe, and heel tab, which have been crafted to emulate the LEGO brick pattern. 

The adult version of the shoe is complimented in kids sizing, this time bringing a colourful and playful LEGO take on the Superstar and rounding out options for the whole family.

Meanwhile, the never-before-seen LEGO sneaker offering will allow fans to recreate the iconic Adidas sneaker from LEGO elements to build their own collectable display piece.

The LEGO version of the sneaker includes the Adidas Originals Superstar graphics, shell toe shape, trefoil logo and serrated three stripes mark. This set includes 17 extra LEGO elements, allowing fans to build either the right-foot or left-foot sneaker. For extra realism, it even has shoelaces and comes in an authentic shoe box.

The model measures over 12 cm high, 27cm long and 9cm wide and with a display stand and plaque.

 To celebrate the creativity and spirit of reinvention that’s inherent to the LEGO adidas Originals Superstar model, the LEGO Group asked six inspiring and diverse creatives to customize their own version of the brick-built sneaker, and now invites all fans to do the same, uploading their personal expressions on social media using the hashtag #builtbyoriginals.

“As a kid of the ’80s and growing up in the ’90s, the Superstar sneaker with its rich street art culture was such an iconic item, and that’s also when I got my first pair,” said Florian Müller, senior designer, LEGO Group.

“So when the collaboration with Adidas started I was super excited to work on this model. As shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky.

“Thanks to the Superstar team at adidas Originals it’s been a super collaborative process with valuable insights shared about the art of shoe making, and now we just look forward to seeing how fans will take to the model, customizing it in their own unique and wonderful ways.”

 The Adidas Originals and the LEGO Group collaborative Superstar LEGO sneaker arrives on July 1st and is available in adult and junior sizing through adidas.com/LEGO, and select retailers. 

 The LEGO® adidas Originals Superstar 10282 model also launches on July 1st and will be exclusively available at www.lego.com/adidas-superstar, LEGO stores, adidas.com and Adidas stores globally. The recommend retail price is £79.99.

Adidas and Timex Group partner to launch Adidas Originals branded watches in 2022

The international watchmaking company, Timex Group, has entered into a global licensing agreement with Adidas to design, manufacture, and distribute watches under the Adidas Original brand.

The collection is scheduled to hit the market at the start of next year and will look to blend Timex Group’s heritage in watchmaking and design with Adidas Originals’ street culture inspiration. The portfolio of watches will also draw attention to the brand’s focus on sustainability.

“We could not be more excited to welcome Adidas into our portfolio of brands,” said Tobias Reiss-Schmidt, president and CEO of Timex Group.

“There are few truly iconic brands, and Adidas, with its rich history and authentic style, is at the very top of the list. We see a strong and increasing interest in watches among young Millennials and GenZ, and we look forward to introducing our Adidas Originals watch collection to this next generation of consumers.”

The range will be sold across Adidas owned stores, affiliates and e-commerce, and through Timex Group’s global distribution network.

Adidas and LEGO build on creative partnership to introduce a new ZX 8000 ‘Bricks’ Collection

Adidas and The LEGO Group have extended their partnership to launch a new ZX 8000 ‘Bricks’ collection of footwear, building on the pairing that previously introduced the landmark A-ZX series.

Bringing the globally renowned Danish toy brand’s signature aesthetics to one of Adidas’ most iconic styles, the collection marks the next stage in a partnership inspired by the two companies’ shared passion for creativity.

The footwear collection plays host to six sneakers, each made up in one of the primary LEGO colors: Red, Green, Yellow, Blue, Black, and Grey. Boasting a classic construction based on the original ZX 8000 material composition, each pair in the collaborative ‘Bricks’ offering features a mesh upper matched with synthetic suede overlays, a ghillie lacing system, and a TPU heel counter which playfully emulates the texture of LEGO bricks.

Accompanying the launch of the collection is a playful campaign which follows the journey of the ZX 8000 silhouette as it is constructed piece by piece by LEGO minifigure engineers.

The Adidas Originals and the LEGO Group ZX 8000 ‘Bricks’ collection arrives on May 7th and is available in adult and junior sizing through adidas.com/LEGO and select retailers.

LEGO details next Adidas collab drop in LEGO Dots and LEGO Ninjago apparel collection

The LEGO Group has detailed the next drop in its continued collaborative project with Adidas; a new apparel collection featuring sleek colours and designs inspired by LEGO Dots and LEGO Ninjago.

The new collection will be available to Adidas Creative Club members from March 1st this year, with broad distribution following from March 4th.

The collaboration between the two brands is a multi-year partnership that aims to’ infuse more fun into the lives of kids and adults through playful products across apparel, hardware and bricks.’ It kicked off with the AZX800 sneaker in September 2020, and since then, fans have been able to celebrate their creativity and passion for the two brands in new ways.

Most recently the two launched a line-up of children’s clothes and shoes wrapped in the original four LEGO colours – red, yellow, blue, and green. Added to the assortment is the latest to take inspiration from LEGO Dots and LEGO Ninjago.

The adidas x LEGO DOTS collection focuses on the creative potential of children. The collection enables kids to express their personality, create their own style and show the world who they are, using colourful and fun patterns. The playful designs will spark imagination and convey a message to children that it’s their world and that they make the rules.

The Adidas X LEGO Ninjago collection includes pieces that celebrate the 10th anniversary of this LEGO play theme as well as the timeless world of classic NINJAGO. With this range, kids can leap into action and master their journey the ninja way. It features vibrant designs that represent the elemental NINJAGO powers, while enabling kids to express themselves and master ninja skills: being a good friend, confident, inclusive and true to oneself.

LEGO builds multi-year partnership with Adidas to ‘inspire creativity and foster play’

The LEGO Group has struck up a multi-year partnership with Adidas to co-create a range of new products aimed at inspiring creativity to foster a more playful, positive and inclusive world for adults and children from all backgrounds and sporting abilities.

The partnership will span products such as footwear, apparel, and hardware, having kicked off last month with the unveiling of the limited edition Adidas Originals ZX 8000 LEGO sneaker.

“It’s our mission to inspire and develop the builders of tomorrow and help children be creative and learn the skills they need to thrive,” said Julia Goldin, chief marketing officer at the LEGO Group.

“Great play experiences are a fun way to learn and build creative confidence, and so is sport – and that’s is why we’re so excited about this partnership. Together, play and sport let children experience collaboration and the principles of fair-play, as well as build mental resilience. These are crucial life-skills that can help children unlock their full potential.”

Aimee Arana, SVP general manager, global training at Adidas, added “Our goal is to use the power of sport to change lives, grounded in creativity as the vehicle to inspire people of all ages and backgrounds. An innovative partner like the LEGO Group allows us to together imagine up new concepts and products that will spark creativity in an inclusive way, particularly helping the development of younger generations.”

Initial partnership discussions started in 2017, and in 2018 the LEGO Group welcomed the adidas team to LEGO House in Denmark to let creativity run wild and determine how best to foster a true fusion of the two brands.

That meeting kicked-off what promises to be a dynamic and fast-paced collaboration, with the first products scheduled to drop before the end of 2020. Products for various sports and an active lifestyle will launch in December and throughout 2021, aimed at both kids and adults and crossing different LEGO themes.