About us

The business platform with a passion for licensing


Since its launch in September 2011, Toy World has firmly established itself as the market leading UK toy trade magazine.

In July 2022, Toy World acquired Licensing.biz and is now committed to bringing readers the most important cross-category licensing developments from the world of kids' and family entertainment.

Licensing.biz's online presence is centred on the website – www.licensing.biz. We issue a daily newsflash bulletin, and also utilise other key social media formats such as Facebook, Twitter and LinkedIn to allow our readers to access the brand via multiple touch points.

We also believe that it’s time for some fresh thinking in the digital arena – publisher John Baulch's hugely popular Friday Blog will expand to offer licensing-dedicated instalments every week on Licensing.biz, injecting opinion, insight, humour, irreverence and personality into a medium currently dominated by wall–to–wall press releases. We believe that interesting and informative content is what truly drives online readership, and nobody is better placed to deliver that than Licensing.biz – because we have a genuine passion for the kids' and family entertainment business and the knowhow to succeed.

For more information on how you can be part of Licensing.biz, please contact rachael@licensing.biz (editorial opportunities) or mark@licensing.biz (advertising).