Toikido and Cloudco Entertainment have announced the launch of a crossover event introducing Care Bears Adventure Island into the Piñata Smashlings Universe on Roblox.

Toikido, in partnership with Cloudco Entertainment, has announced a crossover event that brings the Care Bears into the expansive world of Piñata Smashlings on Roblox. This event, running from 14th September through 15th November, introduces Care Bears Adventure Island, a specially designed level that creatively transforms beloved Care Bears characters into playful Smashlings forms, providing fans with a unique and interactive experience.

Event highlights include:

• Exclusive Digital Rewards: Players can collect special Care Bears-themed Smashlings and accessories, enhancing their adventures across Roblox.
• Interactive Mini-Games: Themed mini-games that reflect the compassionate spirit of the Care Bears will engage and entertain players.
• Community Engagement: Fans will be given the opportunity to connect in a dedicated game area, fostering a deeper sense of community and shared appreciation for the Care Bears.

The crossover event not only reimagines Care Bears characters in the vibrant aesthetic of Piñata Smashlings but also intertwines their narratives.

This event will craft a unique storyline where the values of caring and sharing are central, enabling both Care Bears and Smashlings characters to work together to overcome challenges and spread joy throughout the Piñataverse. This collaborative approach aims to create a rich, layered experience that resonates with players and honours the heritage of both brands.

Ian Lambur, EVP, Content Strategy, Co-Productions, Global Distribution & Digital at Cloudco Entertainment, commented: “Partnering with Toikido and the Piñata Smashlings universe offers an exciting new dimension for the Care Bears. Piñata Smashlings’ vibrant and playful world is a perfect match for the joyful and caring ethos of the Care Bears. This collaboration allows us to bridge the cherished memories of longtime fans with the dynamic possibilities of modern digital play, introducing these beloved characters to a new generation in a fresh and engaging way.”

Darran Garnham, CEO of Toikido, said: “We are delighted to partner with Cloudco Entertainment to introduce Care Bears to a new generation through Roblox. This collaboration represents a significant evolution in how heritage brands can engage digitally, offering an innovative platform for fans to interact with their favorite characters in new, meaningful ways.”