Masha and the Bear ranked as top in-demand preschool show

Animaccord’s hit animation Masha and the Bear has reached new heights over the past 12 months, most notably reaching 100 billion views on YouTube.

According to Parrot Analytics, in 2021 Masha and the Bear was the number-one preschool show worldwide, with 36 times more demand than the average show – putting it in the top 0.2% of all TV series across all platforms.

The series was again ranked as a top-five show among children (0-18) for 2020-2021, being more in-demand with global audiences than PAW Patrol (34.9 times) and Peppa Pig (34.1 times).

The cartoon has been 101 times more popular outside of its home market than the average show and had 32.9 times more longevity, meaning that Masha and the Bear is still very relevant in its genre after over a decade. For the US and UK markets, the show is in the top three per cent of all shows and TV series.

In addition to its success in the preschool market, Masha and the Bear also stacks up against recent global hits such as Squid Game, Marvel Studios’ Hawkeye and Amazon Prime’s Wheel of Time, being ranked as twice more in-demand.

Animaccord launches Masha and the Bear e-shop

Most popular kids’ videos on YouTube revealed

Website hosting platform has been looking into the kid-friendly YouTube videos with the most views.

According to its research, YouTube’s most popular children’s video – with 9.8B views – was ‘Baby Shark’ on the South Korean Pinkfong channel. Not only is this the most-watched kids’ video, it’s also the most-watched video of all time on YouTube.

Aside from Baby Shark, ‘Johny Johny Yes Papa ’, on the channel LooLoo Kids, was the most watched video, with 6 billion views. The video is of a popular nursery rhyme that encourages children to be honest after Johny gets caught eating sugar by his father.

Next up was ‘Bath Song’ on ‘Cocomelon – Nursery Rhymes’. Despite being third on the most-watched list, ‘Cocomelon’ was the most subscribed-to kids YouTube channel with 122M subscribers.

The top 10 most-watched YouTube videos from the most subscribed-to kids’ channels were:

  • Pinkfong Baby Shark – Kids’ Songs & Stories, Baby Shark Dance: 9.8B
  • LooLoo Kids – Nursery Rhymes and Children’s Songs – Johny Johny Yes Papa: 6B
  • Cocomelon – Bath Song: 4.7B
  • Masha and the Bear – Recipe for Disaster: 4.4B
  • ChuChu TV Nursery Rhymes & Kids Songs – Phonics Song with TWO Words – A For Apple – ABC Alphabet Songs with Sounds for Children: 4.3B
  • Little Baby Bum – Wheels On The Bus: 2.4B
  • Infobells – Hindi – Chal Chal Gurram: 2.1B
  • Super Simple Songs – This Is The Way: 2B
  • Kids Diana Show – LIKE IT: 1.6B
  • El Reino Infantil – El Gallo y la Pata: 1.5B

In 2019, Ofcom found that children between the ages of 5 and 15 were more likely to choose YouTube over other services such as Netflix. They also discovered that children between the ages of 3 and 4 using Youtube had more than doubled between 2015 and 2019.

CEO of Frederick Schiwek says: “YouTube is host to some of the most popular and watched videos in the world.

“Children often have their own devices and they know exactly how to navigate their way around and find their favourite videos. Children-themed channels are some of the most subscribed-to on the platform and we expect to see this continue to increase in coming years.”

Read’s full report here.


Animaccord launches Masha and the Bear e-shop

Personalised giftware company Star Editions has announced the opening of the first stand-alone online store for popular kids’ animation series Masha and the Bear, produced by award-winning entertainment company Animaccord. The store features an exclusive range of print-on-demand merchandise and products from existing licensees.

The available assortment now contains 10 product categories of the POD line, including T-shirts, mugs, puzzles, bottles and more, in addition to the master toy licensee collection from Simba Toys.

The variety of e-store products under the Masha and the Bear branding will be increased later next year. is now live.

Animaccord marks 100 billion views on YouTube with special episode of ‘Masha and the Bear’

Animaccord Studio has created a new special episode to express its appreciation to viewers the world over for reaching a milestone of 100 billion views on YouTube.

The release of a short episode titled “We love you to 100 BILLION and back” took place on 6 December on the official Masha and the Bear YouTube channel.

The animated series continues to demonstrate its huge popularity among audiences in different regions. The official YouTube channel of Masha and the Bear in Arabic has passed 10 million subscribers. The fastest-growing Arabic channel (by subscriber growth rate), it has been awarded a YouTube Diamond Play Button, joining the five already awarded to Masha and the Bear’s English, Spanish, Portuguese, Russian and Ukrainian channels.

Moreover, Masha and the Bear’s English YouTube channel has repeated its success of 2020: in less than a year, it has gained another 10 million subscribers and has now reached the milestone of 30 million subscribers.

Animaccord takes Masha and the Bear and new offering Fairy-teens to MIPCOM

Animaccord will be presenting both its popular animated series Masha and the Bear and its latest offering, Fairy-teens, at this year’s MIPCOM.

Fairy-teens, a new rapidly expanding 3D CGI fantasy and adventure series created by Dmitry Loveiko, co-producer of Masha and the Bear, follows the story of five little fairies who train to control their magical powers, cope with the dangers of the world around them, and interact with each other. Gradually, the little sorceresses learn that they are destined for an unusual and very responsible role, and the fate of the whole fairy world may depend on their actions. The show targets girls aged 6–8 and includes two Seasons of 26 X 11 min episodes.

Among the project’s strong brand identity and unique attributes are the multi-tiered horizontal story (fantasy plus sitcom), insightful and ‘edutainment’ storylines, multicultural context and musical involvement – one of the more important aspects of the series. The orchestral themes are designed specifically for each fairy and episode, while the music is available on major music platforms including Apple Music, Spotify, YouTube Music and Deezer.

The show is widely broadcast on TV and VOD platforms in CIS, as well as rapidly growing on two branded YouTube channels, cumulating in over 54M views. The new episodes are uploaded to the Fairy-teens YouTube site once a month while FairyteensPlay features Let’s play videos with Fairy-teens toys.

Moreover, the project is acting on tech-driven content including the digital eco-system that emulates the Fairy-teens universe, allowing for interaction with the target audience, as well as a 3D Fairy Colouring app, 3D Fairy Colouring, both of which are available on AppStore and Google Play.


Animaccord partners with Havaianas to launch Masha and the Bear flip flops to global markets

Animaccord, the studio behind the global hit animated series, Masha and the Bear has partnered with Alpargatas, the parent company of the Brazilian fashion brand Havaianas to launch a new, officially licensed collection of flip flops.

The first licensed baby Havaianas hit the market in early Q1 this year, rolling out to the Asia Pacific region, with further distribution to Europe, Latin America, and other territories in the second quarter of the year. The collection will be available both online and in selected stores across the markets.

Maria Fernanda Albuquerque, Havaianas global communication director, said:Kids licenses are a great opportunity for Havaianas to be connected with a younger target. Now, with Masha and the Bear in our portolio, we expect to go even further in building our strenght amongst this target.”

Manaf Hassan, sales director at Animaccord, EMEA and Americas, added: “We are very excited about this partnership. Being loyal to the brand and owning several pairs of Havaianas flip flops, just like most of us do, makes this partnership special for myself as well. This success story is just another proof that Masha and the Bear is a great match for iconic fashion brands, alike Havaianas.”

Masha and the Bear secures its first publishing deal in Japan as Animaccord partners with Kodansha

Animaccord has secured its first publishing deal in the Japanese market for its flagship children’s property, Masha and the Bear.

The international licensing company and entertainment studio has partnered with Kodansha Ltd in a move that sees the company firm up its global presence by tapping into Japan’s publishing sector. The new licensed picture books – in both physical and e-book format – will feature original stories based on the Masha and the Bear series.

The first title in the series launched across Japan earlier this month, with a story that takes inspiration from one of the animated series’ best-loved episodes Laundry Day and Jam Day.

Nikolay Apukhtin, senior licensing manager for APAC, Animaccord, said: “We are very excited about the opportunity to bring Masha and the Bear picture books to Japanese readers and extremely grateful to our partners from Kodansha ltd. for believing in the brand from the very beginning by choosing our IP and developing the original stories best suited for the little audience in Japan.”

Yuri Sakai, editor in charge, Kodansha Ltd. added:Masha and the Bear finally arrived to Japan. We are going to tell Japanese Children about delightful days of cute Masha and you-always-can-rely-on Bear through our picture books.”

Masha and the Bear scores new magazine and comic books deal with Panini across Italy

New Masha and the Bear magazines and comic books are about to land at kiosks across Italy, thanks to a new partnership between Maurizio Distefano Licensing – the licensing agent for Masha and the Bear in Italy – and Panini.

Under the partnership, Panini will launch a new monthly, official Masha and the Bear magazine and series of comic books. The magazine is available at retailers now while the comics will launch on April 29th.

The Panini publications are all carefully designed to encourage reading among kids and will include simple and fun activities, stories, colouring-in pages and gifts. They can be found in bookstores, in kiosks and on the website.

The animated series Masha and the Bear is now a children’s classic, enjoying incredibly high levels of awareness. According to Parrot Analytics, a leading TV analytics company, the animated series was among the top five most in-demand kids’ shows in the world in January 2021.

It is also ranked third among the top favourite kids’ entertainment brands in Europe and MEA among children from 0 to six (source: Kidz Global, Jan 2021 edition).

Masha and the Bear airs daily on Rai YoYo. Its many regular showings have been a key factor in the enormous success of the series since its arrival in Italy. The episodes are also available on the Rai app Rai Play.

“This partnership between a leading Italian publisher of children’s magazines, books and comics and one of the most popular children’s series, both in the world and in Italy, is guaranteed to be successful,” says Maurizio Distefano, president of Maurizio Distefano Licensing. “Panini has developed some highly attractive products for Masha and the Bear, bringing together high-quality educational content and great fun! This magazine and these comics are perfect for their young target audience.”

Animaccord and Crocs partner to launch Masha and the Bear Clogs and Jibbitz

Animaccord has snapped up a new collaboration with the footwear company, Crocs, to produce and launch an exclusive range of Masha and the Bear branded footwear for various markets around the world.

The new partnership will see Crocs launch the collection of licensed clogs and Jibbitz to both ecommerce and Crocs original stores in key markets across the globe. The range will land in time for those casual long days this summer.

 “We are extremely excited about our partnership with Crocs that will be distributing a licensed Masha and the Bear footwear collection around the world,” said Alexey Merkulov, CCO of Animaccord.

“Together we’ll brighten up the days of kids and their parents everywhere with unique style and creativity. Our cartoon shares lots in common with Crocs – everything from a “colorful” mood to a real fan base. Therefore, we cannot wait to see little ones wearing their legendary clogs with their lovable characters and adults with branded jibbitz on their footwear, uniting families all over the world in the original Crocs and a matching Masha and the Bear style.”

Signature Publishing debuts Adventures With kids’ magazine with Masha and the Bear partnership

Signature Publishing is to launch a new monthly magazine for children called Adventures With, a changing theme magazine for pre-schoolers that will partner up with some of the biggest names in the entertainment sector.

Marking the debut of the new title, Signature Publishing has partnered with Animaccord to brings its flagship property, Masha and the Bear to print as it looks to support early years learning through stories, puzzles, colouring, and other activities. On top of this, each issue will come with a bespoke cover-mount.

Masha and the Bear currently ranks number five in the list of most in-demand children’s shows worldwide as well as number three among top favourite kids’ entertainment brands in Europe and MEA. On YouTube, the series reached over 84 billion total views and 130 million followers as well as received 40 YouTube Play Buttons including five Diamond Buttons (YouTube Creator Awards).

In 2019, the cartoon was included in Guinness World Records book as the most-watched animated video on YouTube, with the episode “Recipe for Disaster” that today counts over 4.4 billion views.

“Masha and The Bear is a brilliant brand to begin our Adventures With magazines,” said Amanda Clifford, Signature Publishing’s editorial director. “The characters and stories are endearing and funny with a unique appeal to young children and it’s been an absolute pleasure to work with it.

“We have many more exciting brands that we’re going to be taking Adventures With and each one is sure to be a magazine that children will love and treasure.”

Adventures With is a monthly magazine launching March 31st 2021 priced at £4.99. The first issue, dedicated to Masha and The Bear, will come with a Masha and The Bear secret box set and will be available nationwide at all good supermarkets and newsagents.