Masha and the Bear scores new magazine and comic books deal with Panini across Italy

New Masha and the Bear magazines and comic books are about to land at kiosks across Italy, thanks to a new partnership between Maurizio Distefano Licensing – the licensing agent for Masha and the Bear in Italy – and Panini.

Under the partnership, Panini will launch a new monthly, official Masha and the Bear magazine and series of comic books. The magazine is available at retailers now while the comics will launch on April 29th.

The Panini publications are all carefully designed to encourage reading among kids and will include simple and fun activities, stories, colouring-in pages and gifts. They can be found in bookstores, in kiosks and on the website.

The animated series Masha and the Bear is now a children’s classic, enjoying incredibly high levels of awareness. According to Parrot Analytics, a leading TV analytics company, the animated series was among the top five most in-demand kids’ shows in the world in January 2021.

It is also ranked third among the top favourite kids’ entertainment brands in Europe and MEA among children from 0 to six (source: Kidz Global, Jan 2021 edition).

Masha and the Bear airs daily on Rai YoYo. Its many regular showings have been a key factor in the enormous success of the series since its arrival in Italy. The episodes are also available on the Rai app Rai Play.

“This partnership between a leading Italian publisher of children’s magazines, books and comics and one of the most popular children’s series, both in the world and in Italy, is guaranteed to be successful,” says Maurizio Distefano, president of Maurizio Distefano Licensing. “Panini has developed some highly attractive products for Masha and the Bear, bringing together high-quality educational content and great fun! This magazine and these comics are perfect for their young target audience.”