Animaccord and Crocs partner to launch Masha and the Bear Clogs and Jibbitz

Published on: 25th March 2021

Animaccord has snapped up a new collaboration with the footwear company, Crocs, to produce and launch an exclusive range of Masha and the Bear branded footwear for various markets around the world.

The new partnership will see Crocs launch the collection of licensed clogs and Jibbitz to both ecommerce and Crocs original stores in key markets across the globe. The range will land in time for those casual long days this summer.

 “We are extremely excited about our partnership with Crocs that will be distributing a licensed Masha and the Bear footwear collection around the world,” said Alexey Merkulov, CCO of Animaccord.

“Together we’ll brighten up the days of kids and their parents everywhere with unique style and creativity. Our cartoon shares lots in common with Crocs – everything from a “colorful” mood to a real fan base. Therefore, we cannot wait to see little ones wearing their legendary clogs with their lovable characters and adults with branded jibbitz on their footwear, uniting families all over the world in the original Crocs and a matching Masha and the Bear style.”


Exclusive: What to look forward to at BLE

Hasbro unveils new Transformers licensed collaborations ahead of BLE 2023

Goliath named global plush partner for The Garfield Movie

Mattel and the Design Museum partner on Barbie 65th anniversary exhibition

Macmillan Children’s Books and Magic Light to celebrate 25 years of The Gruffalo

Zag collaborates with Puma for second Miraculous collection

Marriott Grosvenor House to host The World of the Snowman afternoon tea

Exclusive: Touching Base with BLE exhibitors

Spin Master and Paramount sign global toy deal for Dora

Wow! Stuff’s Real FX Thing takes hold of US market