Paramount Consumer Products taps Dan Cook as SVP of global e-eommerce

Paramount Consumer Products today announced a new leadership hire responsible for the operational management and growth strategy of the expanding e-commerce business. Dan Cook is joining the team as Senior Vice President of Global E-Commerce, leading strategy and execution for Paramount Consumer Products’ e-commerce growth through pure play e-commerce retailers, omni channel retailers and third-party marketplace accounts.

In this role, Dan will bring valuable insights from previous experiences to create a global centre-of-excellence and help expand e-commerce penetration by defining innovative sales strategies and developing marketing programmes to drive consumer engagement across Paramount products and franchises.

Dan will also be tasked with setting the strategy for e-commerce maximisation at all omnichannel accounts, developing new business models to optimise all CP categories in the traditional licensing business.

Based in Los Angeles, Dan will report to Dion Vlachos, Executive Vice President of Hardlines and Retail, Paramount Consumer Products.

“Dan’s extensive experience and leadership in digital commerce will strengthen our connection with fans of our franchises and allow us to more quickly flex to the needs of our customers and partners,” says Vlachos. “We could not be more thrilled to have Dan join our Paramount Consumer Products team.”

Prior to joining Paramount, Dan held various e-commerce positions with Unilever, Mondelez International, and Walmart where he was accountable for digital performance and competitive growth. Dan has also held previous positions at Target, The Nielsen Company, Supervalu and Macy’s.

Animaccord launches Masha and the Bear e-shop

Personalised giftware company Star Editions has announced the opening of the first stand-alone online store for popular kids’ animation series Masha and the Bear, produced by award-winning entertainment company Animaccord. The store features an exclusive range of print-on-demand merchandise and products from existing licensees.

The available assortment now contains 10 product categories of the POD line, including T-shirts, mugs, puzzles, bottles and more, in addition to the master toy licensee collection from Simba Toys.

The variety of e-store products under the Masha and the Bear branding will be increased later next year. is now live.

The WildFlower Group launches e-commerce division

Brand licensing agency The Wildflower Group (TWG) has launched an e-commerce division, a 360-degree service that helps its brands build and operate their own online storefronts.

TWG already powers the online stores of well-known brands including Peanuts, Coraline’s LAIKA Studios, Discovery’s Shark Week, Moonbug’s CoComelon and Blippi, Matthew Berry’s Fantasy Life, Konami’s Yu-Gi-Oh! and MotorTrend, among others.

Michael Carlisle, Founder and Principal of TWG, says: “Retail brands have had their own e-commerce sites for years, often with a larger assortment than you can find in stores, but it’s been almost exactly the opposite for licensed brands, where product is spread out across retailers, and the websites that do exist generally have only a small collection.

“Our e-commerce division not only helps brands create their online store, but also build a robust product assortment and then run the operation from logistics to marketing. The end result is a one-stop online shop for your brand along with the backend support needed to deliver a top-tier customer experience.”

“Building a website is only the first step,” explains Josh Wormser, SVP, Product Sourcing and New Business, TWG. “What sets TWG apart is all the things we do after the store is built – managing and evolving the product assortment; handling logistics and shipping; running the digital advertising campaigns that bring in customers; and keeping those customers happy throughout the process. These are the things that make an e-commerce operation successful, and we manage all of it for our clients.”

For more information on TWG’s e-commerce division, contact