Animaccord, the studio behind the global hit animated series, Masha and the Bear has partnered with Alpargatas, the parent company of the Brazilian fashion brand Havaianas to launch a new, officially licensed collection of flip flops.

The first licensed baby Havaianas hit the market in early Q1 this year, rolling out to the Asia Pacific region, with further distribution to Europe, Latin America, and other territories in the second quarter of the year. The collection will be available both online and in selected stores across the markets.

Maria Fernanda Albuquerque, Havaianas global communication director, said: “Kids licenses are a great opportunity for Havaianas to be connected with a younger target. Now, with Masha and the Bear in our portolio, we expect to go even further in building our strenght amongst this target.”

Manaf Hassan, sales director at Animaccord, EMEA and Americas, added: “We are very excited about this partnership. Being loyal to the brand and owning several pairs of Havaianas flip flops, just like most of us do, makes this partnership special for myself as well. This success story is just another proof that Masha and the Bear is a great match for iconic fashion brands, alike Havaianas.”