Animaccord has snapped up a new collaboration with the footwear company, Crocs, to produce and launch an exclusive range of Masha and the Bear branded footwear for various markets around the world.
The new partnership will see Crocs launch the collection of licensed clogs and Jibbitz to both ecommerce and Crocs original stores in key markets across the globe. The range will land in time for those casual long days this summer.
“We are extremely excited about our partnership with Crocs that will be distributing a licensed Masha and the Bear footwear collection around the world,” said Alexey Merkulov, CCO of Animaccord.
“Together we’ll brighten up the days of kids and their parents everywhere with unique style and creativity. Our cartoon shares lots in common with Crocs – everything from a “colorful” mood to a real fan base. Therefore, we cannot wait to see little ones wearing their legendary clogs with their lovable characters and adults with branded jibbitz on their footwear, uniting families all over the world in the original Crocs and a matching Masha and the Bear style.”