Tag Archives: children’s fashion

Harvey Nichols to create ‘ultimate destination for mini-me brands’ with first children’s wear launch

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Harvey Nichols is readying to open its ‘ultimate destination for children’s designer clothing,’ as it launches its first kids’ range from its Leeds Victoria Quarter store next week.

The department store’s kids’ section will be located on the first floorand will stock 25 kidswear brands and over 700 different styles, creating, it has stated, a ‘custom designed space’ that ‘will bring together the best edit of mini-me brands.’

The collection will cater for newborns, babies, kids and teens and will cover both casual and occasion wear.

Harvey Nichols has been bullish in its desire to establish “the ultimate destination for children’s designer clothing in the city,” with a children’s range that will include brands such as Givenchy, Balmain, Chloe, Stella McCartney, and Zimmerman, alongside streetwear and casual brands such as Moschino and Zenzo.

The Leeds store will also stock Canada Goose and Moncler exclusively for the autumn/winter season.

“We are so excited to bring Harvey Nichols children’s wear to Leeds, showcasing enviable collections for children of all ages,” said Harvey Nichols Leeds general manager, Sally Lackey.

“The new, custom-designed space, will bring together the very best edit of mini me brands, creating the ultimate destination for children’s designer clothing in the city.

“Alongside our curated fashion and accessories collections, innovative beauty offering and stylish dining, Harvey Nichols Leeds will now be the go-to place for the whole family.”

Laura Larbalestier, group fashion buying director, added: “We are really excited to be launching children’s wear at Harvey Nichols. This is a natural evolution for us and we’re confident that the range will really resonate with our customers.”

Animaccord partners with Havaianas to launch Masha and the Bear flip flops to global markets

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Animaccord, the studio behind the global hit animated series, Masha and the Bear has partnered with Alpargatas, the parent company of the Brazilian fashion brand Havaianas to launch a new, officially licensed collection of flip flops.

The first licensed baby Havaianas hit the market in early Q1 this year, rolling out to the Asia Pacific region, with further distribution to Europe, Latin America, and other territories in the second quarter of the year. The collection will be available both online and in selected stores across the markets.

Maria Fernanda Albuquerque, Havaianas global communication director, said: “Kids licenses are a great opportunity for Havaianas to be connected with a younger target. Now, with Masha and the Bear in our portolio, we expect to go even further in building our strenght amongst this target.”

Manaf Hassan, sales director at Animaccord, EMEA and Americas, added: “We are very excited about this partnership. Being loyal to the brand and owning several pairs of Havaianas flip flops, just like most of us do, makes this partnership special for myself as well. This success story is just another proof that Masha and the Bear is a great match for iconic fashion brands, alike Havaianas.”

Poetic Brands grows its pre-school portfolio with Moonbug’s My Magic Pet Morphle

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Poetic Brands is continuing to expand its baby, children’s wear, and accessories division, this time through an extended partnership with Moonbug Entertainment to develop an apparel range based on the My Magic Pet Morphle brand.

The deal was brokered by The Point. 1888 who manages the rights for Moonbug’s properties across EMEA and will see the apparel specialist create a collection of accessories, children’s clothes, outerwear, and swimwear.

Morphle is Mila’s magic red pet, who can morph into anything – a sweet puppy, a giant truck, a cool dinosaur or anything that Mila’s playful mind can imagine. With over 250 episodes in its library and content in 12 languages, the show teaches preschoolers the themes of friendship, problem solving and creativity, and is available on a range of digital platforms including YouTube, Amazon, Netflix, Apple TV, and most recently, was part of a deal to be shown on Virgin Media platforms.

The consumer products programme for the imaginative and playful kids’ brand, managed by The Point.1888 has also begun with a deal with Thinkway Toys as Master Toy partner. 

Anne Bradford, director, Poetic Brands, said: “My Magic Pet Morphle offers fantastic animation based around a magic pet store, which will enable us to create some interactive and fun products. It completes a strong portfolio of properties for this area of the retail market.”

Becky Langer, senior commercial manager, soft goods at The Point.1888, added: “We are thrilled to partner with Poetic Brands on this exciting range for My Magic Pet Morphle fans. We believe that their design, manufacturing and speed to market capabilities will ensure that fantastic products come to market in 2021, quenching the pent-up consumer demand for this phenomenal growing brand.”