Fans of the Star Wars spin-off The Mandalorian can get their hands on the limited-edition collect
Launching worldwide in conjunc
The new clothing collection joins the existing Boba Fett products available on the Zavvi website, including homeware and action figures.
The new and official Boba Fett collection is available to purchase Zavvi.com, with prices from £14.99.
Fans of the Star Wars spin-off The Mandalorian can get their hands on the limited-edition collect
Launching worldwide in conjunc
The new clothing collection joins the existing Boba Fett products available on the Zavvi website, including homeware and action figures.
The new and official Boba Fett collection is available to purchase Zavvi.com, with prices from £14.99.
Personalised giftware company Star Editions has announced the opening of the first stand-alone online store for popular kids’ animation series Masha and the Bear, produced by award-winning entertainment company Animaccord. The store features an exclusive range of print-on-demand merchandise and products from existing licensees.
The available assortment now contains 10 product categories of the POD line, including T-shirts, mugs, puzzles, bottles and more, in addition to the master toy licensee collection from Simba Toys.
The variety of e-store products under the Masha and the Bear branding will be increased later next year.
shop.mashabear.com is now live.
Tomboy X has collaborated with Warner Bros for the third time for its Enter the Matrix collection. The new clothing range is inspired by The Matrix Resurrections, the fourth film in The Matrix franchise starring Keanu Reaves, Priyanka Chopra and Neil Patrick Harris.
The collection features TomboyX’s signature genderless underwear and loungewear including bras, underwear, t-shirt and joggers in a Matrix-themed print made with TENCEL™ and OEKO-TEX®-certified cotton.
In sizes XS – 6X with prices ranging from $20 – $48, items are available now at TomboyX.com.
The Pokémon Company International has launched a permanent Pokémon space in Berlin’s iconic KaDeWe department store, as the year of celebrations for the globally popular brand’s 25th anniversary concludes with a flourish.
Following a successful two-month pop-up installation in KaDeWe that ended in October, the partnership has been made permanent. The new branded space features a wide range of Pokémon toys, licensed merchandise and Pokémon Trading Card Game products.
Pokémon is the fastest growing property within the German toy market and was the third biggest toy property in October. The latest TCG expansion, Pokémon TCG: Sword & Shield—Fusion Strike, launched last month.
Toy highlights include Jazwares’ product line, distributed by Bot-I, that boasts a variety of 25th anniversary silver plush and silver action figurines.
Mattel’s MEGA CONSTRUX™ line features a special 25th anniversary Celebration Pikachu complete with a party hat and cake.
Ravensburger’s Labyrinth game features paths that players must skillfully navigate in order to catch a variety of hidden Pokémon as quickly as possible.
Mathieu Galante, licensing director (EMEA) for The Pokémon Company International, said: “We are delighted to make our collaboration with KaDeWe a permanent one with this exciting new Pokémon space. Their celebrated store is the perfect partner for our iconic brand. And this makes a wonderful ending to our fantastic 25th anniversary year, offering a great experience for Pokémon fans old and new to enjoy now and into the future.”
Pokémon video games are likely to be featured in the new space as well. The eagerly awaited new Pokémon Brilliant Diamond and Pokémon Shining Pearl video games launched last month, and 2022 will get off to a sensational start with the release of Pokémon Legends: Arceus.
Semaphore, an influencer marketing agency that provides an end-to-end suite of services to many of the world’s leading content creators, has announced an exclusive partnership with Cubles, the company that has turned 3D paperboard characters into a fun-filled play category and fan collectible. The partnership will offer unique, foldable, collectible toys based on the online characters of Semaphore’s clients.
“We’re excited to partner with Semaphore to bring their clients’ brands and beloved characters to fans with a unique collectible experience,” said Cubles Chief Strategy Officer Mike Horn. “We know these content creators have a dedicated fan base and we’re thrilled to introduce them to the world of Cubles.”
Part origami, part puzzle, part action figure, Cubles are made in the U.S. from 100% recyclable paperboard. With easy-to-follow instructions, users can create three-dimensional, collectible figures created in the image of their favorite characters. Minecraft influencer Tyler Pappas is the first Semaphore client to offer his customised Cubles to fans of his LogdotZip and Craftee channels — just in time for the holidays. LogdotZip Cubles retail at $10 and can be purchased on the Cubles website today; Craftee Cubles will be live in just days.
“It’s been a dream of mine to expand my merchandise and bring the LogdotZip and Craftee characters to life in new, exciting ways,” Pappas says. “I love that I can offer my own action figures to my followers while also giving them something that stimulates their brains and their creativity.”
Semaphore is responsible for creating and managing a host of innovative licensing opportunities for its clients. Its teams work with top designers and manufacturers to develop authentic and quality products that truly represent clients’ brands. Cubles is a perfect example of how family-friendly content creators can extend new offerings to their followers, while bringing awareness to a new, sustainable, U.S. manufacturer.
“It’s the ultimate win when we can identify mutually-beneficial deals to clients and manufacturers we believe in,” says CEO and Co-Founder of Semaphore Mike Bienstock. “Our goal is to continue delivering strong and strategic opportunities to our clients, so they can always offer something new to their fans, while forging long-standing relationships with the world’s top manufacturers and retailers.”
The next series of Cubles featuring Semaphore clients will be available in January. Visit www.semaphorehq.com to see which new media stars are coming next.
The Pokémon Company International has taken over part of Selfridges’ toy space in three UK stores.
The pop-up activation, which launched on December 13 and will run until the end of January, forms part of the final celebrations of the yearlong celebration of the brand’s 25th anniversary.
Special branded areas have been created at the Selfridges stores on Oxford Street in London, in Birmingham’s Bullring and in the Trafford Centre in Manchester, to promote the Pokémon range in-store and provide a fun and immersive experience for fans of all ages. In addition to a wide selection of Pokémon products, the activation also offers great photo opportunities, including costume character visits to the Oxford Street store
The Pokémon spaces have a Pikachu motif — the iconic Pokémon has been the face of the 25th anniversary. Its bright yellow image can be seen on displays and shelving, as well as digital screens that share promotional content from the different Pokémon brand pillars.
Winner of Best Gaming Licensed Property at the 2021 Licensing Awards, Pokémon is offering a wide range of product across the pop-ups, including special 25th anniversary items.
On display are toys from Jazwares (distributed by Character Options), including an exciting relaunch of the volcano-themed backpack playset, as well as new silver figurines and Pokémon plush. Construction sets from Mattel, collectibles from the Wand Company and Funko Pop! exclusives are also available. The Wand Company’s new Poké Balls feature their latest release, the Dusk Ball replica, while new Funko Pop! Pokémon include silver metallic anniversary figurines.
The new launch from the market-leading Pokémon Trading Card Game is also available. Pokémon TCG: Celebrations commemorates 25 years of the brand and includes remakes of classic TCG cards. Jointly featured is the newly released Sword & Shield—Fusion Strike expansion.
“We are delighted to team up once more with Selfridges for this exciting activity,” says Mathieu Galante, Licensing Director (EMEA) forThe Pokémon Company International. “We have had an amazing year as we’ve celebrated our 25th anniversary and there could be no better way to conclude the festivities than with this takeover in such a prestigious store. We’re sure fans old and new will be thrilled with what’s on offer when they visit these fun and vibrant Pokémon pop-ups.”
The takeover follows a successful collaboration with Selfridges in 2018, at its flagship Oxford Street store, which featured a branded wall, exclusive merchandise and a special event.
AKCO (Andrew Kerr Consulting Inc) is to spearhead content development and licensing endeavours for BATTLE CUBES, the innovative toy from Dutch/Hong Kong toy company BOTI (Big On Toy Innovation). The partnership is kicking off with a global license agreement with the National Hockey League (NHL).
The arrangement between AKCO and BOTI will see AKCO drive the creation of animated BATTLE CUBES content by third party studios, and oversee global distribution and merchandising based upon it, including key global and pan-regional sports licenses for the BATTLE CUBES brand.
The deal between BOTI and the NHL involves BOTI bringing each of the NHL’s 32 teams to life as individual BATTLE CUBES in NHL-branded multi-packs and playsets beginning in mid-2022 in North America and Europe.
Andrew Kerr of AKCO commented: “I’m excited to be working with Nico Blauw (CEO) and his team at BOTI. They are genuinely one of the most capable and creative toy companies in the world.
“BATTLE CUBES is a remarkable toy platform and I’m incredibly pleased to have the NHL on board as our first global sports license – it’s a great combination!”
Nico Blauw of BOTI commented: “I’m very happy to be working with Andrew and AKCO on BATTLE CUBES. We’re off to a tremendous start in Europe with the BATTLE CUBES toy range, winning multiple awards and selling out entirely in many retailers.
“Creating animation for BATTLE CUBES and adding best-in-class sports licenses like the NHL are ideal next steps as we roll out the brand in North America and Asia in the months to come.”
BATTLE CUBES is a proprietary and patent-protected toy platform brought to market in Europe by BOTI in Spring 2021. BATTLE CUBES takes the classic ‘Rock, Paper, Scissors’ game play and incorporates it within a small, handheld cube that can readily battle with another.
BOTI has partnered with Spanish toy company EOLO to create licensed Marvel’s Avengers and Spider-Man BATTLE CUBES which have consistently sold out in Europe, and have been awarded Toy of the Year for 2021 for both the Netherlands and Belgium, and received the Seal of Approval from the National Parenting Center in the US.
Luxury lingerie brand and Home of Pleasure Coco de Mer has joined forces with BAFTA, Emmy, and Golden Globe Award-winning television series Killing Eve to create a limited-edition collection, in a deal brokered by the show’s licensing agency IMG.
The Killing Eve by Coco de Mer collection features exclusive designs inspired by the synonymous style and locations showcased in the global hit show, produced in the UK by Sid Gentle Films for BBC America and BBC iPlayer. It comprises five luxurious ranges, each influenced by one of the fashionable cities forming the backdrop throughout the series: Berlin, Moscow, Paris, Vienna and London.
Available exclusively at Coco de Mer and Net-a-Porter, the collection will feature two SS22 drops, with Berlin and Moscow launching in December 2021 for the holiday season, followed by Paris, Vienna and London for Valentine’s Day in February 2022.
Designed by women, for women, the 10-piece collection includes a luxurious red silk kimono, a daring emerald bodysuit and an eye-catching black and gold intertwined cut-out bra set.
Lucy Litwack, Coco de Mer CEO, comments: “Not only does this partnership encapsulate the unapologetic female empowerment deeply ingrained in Killing Eve, it highlights the power a woman can feel when wearing Coco de Mer’s lingerie. It has been such a joy to bring to life the iconic award-winning series and we hope the collection inspires all women to feel their best, strongest self.”
Killing Eve by Coco de Mer will launch exclusively with two ranges (Berlin and Moscow) in-store at Coco de Mer’s Monmouth Street boutique in London and online at www.coco-de-mer.com, as well as through Net-a-Porter from 6 December. The remaining ranges will launch on 3 February 2022.
Prices range from £115 for a thong to £595 for a kimono.
Just weeks after The Point.1888 announced a record-breaking 66 new licensees across EMEA for Moonbug Entertainment’s leading IP CoComelon, the superbrand has secured a prime spot in Asda stores nationwide, for a dual-branded activation focusing on children’s brands Blippi and CoComelon.
Since coming on board as Master Licensing Agency for Moonbug’s portfolio of brands in EMEA* last summer, the brand licensing specialist has sought to leverage CoComelon and Blippi’s popularity with children by bringing the brands closer to their audience across a broad range of categories, including clothing, puzzles, arts and crafts, games, and outdoor, to name just a few.
As part of a special activation arranged by The Point.1888, George at Asda has been given an exclusive style guide to create market-leading products for CoComelon and Blippi. The products include branded daywear and nightwear clothing, accessories, bags and footwear, and will be on sale across 453 Asda stores. In addition to the activation, there will also be a TOY FSDU included.
The full branded cross-category activation commences today in storefront mobile event units. Having seen huge success with CoComelon and Blippi earlier this year at Easter, this new activation is welcomed by for Asda and George. The retailer will be supporting this new and exclusive promotion with POS activity and marketing.
“When it comes to the launch of soft lines across Blippi and CoComelon, the George and Asda buying teams have been excellent supporters of the Moonbug brands,” says Hannah Stevens, Head of Retail at The Point.1888. “It had a strong apparel launch in Q2 and has carried lines throughout the year so it seems fitting that it should end the year with a bang. George at Asda will have a fantastic range of products and designs available for their customers in the lead-up to Christmas.”
Jenna Perry, Buying Expert at George at Asda commented: “We’re really excited to partner with The Point and Moonbug to bring this collaboration to the market across George and Asda. Blippi and CoComelon resonate well with our preschool customer and this launch will be great to showcase the licenses just in time for Christmas.”
“At Moonbug Entertainment we pride ourselves on developing world-class partnerships with retailers that share our vision in creating amazing products that bring joy to kids and families,” adds Ryan Gorman, Global Head of Retail Development and Marketing. “The partnership with George at Asda is a prime example of best-in-class collaboration. We are elated to work together with the entire team at Asda to bring joy to all families this holiday season.”
*With the exception of CoComelon in Germany, Switzerland, and Austria, which are represented by Super RTL.
