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Mattel names industry veteran Jamie Cygielman its SVP of American Girl

Mattel has appointed a new senior vice president and general manager of its American Girl brand in the form of the industry marketing veteran, Jamie Cygielman. The former chief marketing officer of Iconix Brand Group will come on board to lead the award-winning American Girl brand across its global consumer …

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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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Mattel signs deal to develop toys for Disney-Pixar titles past, present and future

Mattel is expanding its global licensing agreement with Disney to span new titles and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are the upcoming 2020 movie releases, including Onward, as well as titles like Coco, Finding Nemo, Monsters, Inc., and …

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Mattel’s immersive Toy Story 4 ad campaign to hit cinema screens this summer

Mattel is partnering with the celebrity influencer family, Wayne and Frankie Bridge and the couple’s two children to create an immersive cinema ad for its new Toy Story 4 toy line. The new spot aims to ‘capture the magic behind the movie,’ by challenging cinema audiences to ‘catch the toys …

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Barbie, Hot Wheels and Jurassic World buoy first quarter sales for Mattel

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

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Pingu in the City ‘making in roads into new territories’ in latest broadcast deals

Sony Creative Products, the Japanese market licensing agency for Pingu has secured a number of European broadcast partnerships for the new computer animate TV series, Pingu in the City. Representing the property on behalf of Mattel, SCP launched Pingu in the City to the Japanese market in October 2017, and …

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MGM selects new VP of global consumer products and experiences

The film studio Metro Goldwyn Mayer has hired the licensing industry veteran, Robert Marick as its new executive VP of global consumer products and experiences. In his new role, Marick will be responsible for overseeing the expansion of MGM’s traditional merchandise, interactive and consumer products business. He is also developing …

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