Pokémon’s 25th birthday celebrations continue with Selfridges toy-space takeovers

The Pokémon Company International has taken over part of Selfridges’ toy space in three UK stores.

The pop-up activation, which launched on December 13 and will run until the end of January, forms part of the final celebrations of the yearlong celebration of the brand’s 25th anniversary.

Special branded areas have been created at the Selfridges stores on Oxford Street in London, in Birmingham’s Bullring and in the Trafford Centre in Manchester, to promote the Pokémon range in-store and provide a fun and immersive experience for fans of all ages. In addition to a wide selection of Pokémon products, the activation also offers great photo opportunities, including costume character visits to the Oxford Street store

The Pokémon spaces have a Pikachu motif — the iconic Pokémon has been the face of the 25th anniversary. Its bright yellow image can be seen on displays and shelving, as well as digital screens that share promotional content from the different Pokémon brand pillars.

Winner of Best Gaming Licensed Property at the 2021 Licensing Awards, Pokémon is offering a wide range of product across the pop-ups, including special 25th anniversary items.

On display are toys from Jazwares (distributed by Character Options), including an exciting relaunch of the volcano-themed backpack playset, as well as new silver figurines and Pokémon plush. Construction sets from Mattel, collectibles from the Wand Company and Funko Pop! exclusives are also available. The Wand Company’s new Poké Balls feature their latest release, the Dusk Ball replica, while new Funko Pop! Pokémon include silver metallic anniversary figurines.

The new launch from the market-leading Pokémon Trading Card Game is also available. Pokémon TCG: Celebrations commemorates 25 years of the brand and includes remakes of classic TCG cards. Jointly featured is the newly released Sword & Shield—Fusion Strike expansion.

“We are delighted to team up once more with Selfridges for this exciting activity,” says Mathieu Galante, Licensing Director (EMEA) forThe Pokémon Company International. “We have had an amazing year as we’ve celebrated our 25th anniversary and there could be no better way to conclude the festivities than with this takeover in such a prestigious store. We’re sure fans old and new will be thrilled with what’s on offer when they visit these fun and vibrant Pokémon pop-ups.”

The takeover follows a successful collaboration with Selfridges in 2018, at its flagship Oxford Street store, which featured a branded wall, exclusive merchandise and a special event.

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The Wand Company partners with The Pokémon Company for new Poké Ball Replica Series

The Wand Company has partnered with The Pokémon Company International to showcase the Poké Ball Replica Series. The new range will debut at MCM London Comic Con, from Friday 22 October through Sunday 24 October at ExCel London.

The Wand Company will be introducing the entire 2021 range at the event, launching the newest addition to the series, the Dusk Ball Replica, and revealing a sneak preview of the holiday season Premier Ball Replica, as well as the first replica of 2022, the Heal Ball Replica. Select Poké Ball Replicas will be available for sale at the event.

The Dusk Ball Replica will be available for pre-order at MCM London Comic Con and online via participating retailers around the world.

Established in 2009, The Wand Company is renowned for making functional prop replicas combining traditional design with high-tech wizardry. Their first product, the Kymera Magic Wand, has sold over 250,000 units. Since then, The Wand Company has developed and launched display-grade prop replicas from the television series Doctor Who and Star Trek, as well as the video game series ‘Fallout’.

 

Pokémon partners with The Wand Company to launch the first Poké Ball Replica Series

The Pokémon Company International has teamed up with The Wand Company to release the first die-cast Poké Ball Replica Series, giving fans the chance to collect premium replicas of the iconic Poké Ball, Great Ball, Ultra Ball, and Premier Ball.

Equipped with proximity-sensing technology, each of the die-cast replica’s buttons glows when it senses motion. Pressing the button changes the light colour or starts a Pokémon-catching illumination sequence. Each Poké Ball also comes with a presentation case and a polished stainless steel ring.

Fan can also enjoy the multi-coloured lights when opening the lid of the case, which can be controlled through a touch-sensitive metal plaque on the front of the case.

“The Poké Ball is an iconic part of the Pokémon franchise, and we are thrilled to work with The Wand Company to re-create the Poké Ball as a high-quality collectible for our fans,” said Amy Sachtleben, director of licensing at The Pokémon Company International.

“The Wand Company is known for its innovative designs and world-class manufacturing, making them the perfect partner to bring this vision to life.”

Chris Barnardo, CEO of The Wand Company, added: “Working on such an iconic property as Pokémon is the fulfillment of a lifelong dream for The Wand Company team. It’s been such an exciting development and we look forward to sharing our gorgeous Poké Ball series with fans everywhere.”

To highlight the launch, the classic Poké Ball version was prominently featured in Pokémon’s appearance in the Macy’s Thanksgiving Day Parade. Flanked by a troupe of dancing Pikachu, a Pokémon Trainer triumphantly held up the Poké Ball for millions of fans around the world to see.

As the first to launch in the series, the Poké Ball replica is available for preorder starting today via Amazon and other participating retailers around the world, and products will ship to preorder customers to arrive on Pokémon Day, February 27, 2021.

Products will be available at Sideshow.com, Zavvi, Forbidden Planet, and Yellow Octopus, among other retailers.