Just weeks after The Point.1888 announced a record-breaking 66 new licensees across EMEA for Moonbug Entertainment’s leading IP CoComelon, the superbrand has secured a prime spot in Asda stores nationwide, for a dual-branded activation focusing on children’s brands Blippi and CoComelon.
Since coming on board as Master Licensing Agency for Moonbug’s portfolio of brands in EMEA* last summer, the brand licensing specialist has sought to leverage CoComelon and Blippi’s popularity with children by bringing the brands closer to their audience across a broad range of categories, including clothing, puzzles, arts and crafts, games, and outdoor, to name just a few.
As part of a special activation arranged by The Point.1888, George at Asda has been given an exclusive style guide to create market-leading products for CoComelon and Blippi. The products include branded daywear and nightwear clothing, accessories, bags and footwear, and will be on sale across 453 Asda stores. In addition to the activation, there will also be a TOY FSDU included.
The full branded cross-category activation commences today in storefront mobile event units. Having seen huge success with CoComelon and Blippi earlier this year at Easter, this new activation is welcomed by for Asda and George. The retailer will be supporting this new and exclusive promotion with POS activity and marketing.
“When it comes to the launch of soft lines across Blippi and CoComelon, the George and Asda buying teams have been excellent supporters of the Moonbug brands,” says Hannah Stevens, Head of Retail at The Point.1888. “It had a strong apparel launch in Q2 and has carried lines throughout the year so it seems fitting that it should end the year with a bang. George at Asda will have a fantastic range of products and designs available for their customers in the lead-up to Christmas.”
Jenna Perry, Buying Expert at George at Asda commented: “We’re really excited to partner with The Point and Moonbug to bring this collaboration to the market across George and Asda. Blippi and CoComelon resonate well with our preschool customer and this launch will be great to showcase the licenses just in time for Christmas.”
“At Moonbug Entertainment we pride ourselves on developing world-class partnerships with retailers that share our vision in creating amazing products that bring joy to kids and families,” adds Ryan Gorman, Global Head of Retail Development and Marketing. “The partnership with George at Asda is a prime example of best-in-class collaboration. We are elated to work together with the entire team at Asda to bring joy to all families this holiday season.”
*With the exception of CoComelon in Germany, Switzerland, and Austria, which are represented by Super RTL.