Four new licensing partners for BRAVE BUNNIES

Glowberry, creator of the popular preschool animation series BRAVE BUNNIES, and Big Picture Licensing (BPL), its exclusive licensing agent for UK & Eire and master-agent across EMEA and APAC, plus Centa IP, the licensing agent for ANZ region, have signed agreements with four new partners for a range of products that will expand the offerings for the hit kids’ brand.

New deals for the BRAVE BUNNIES brand include Caprice Australia, PMI, Five Mile Press (the publishing division of Regency Media) and Roy Lowe & Sons.

In Australia and New Zealand, Caprice is on-board for apparel, footwear, bags, and home décor. The deal with Five Mile Press includes sticker books, activity books, colouring books, novelty books, flap books and educational books.

The PMI deal spans a wide range of products, including Homeware, BTS/Stationary and Collectables to launch worldwide. Roy Lowe & Sons have signed on for the UK in their specialist category.

Dan Frugtniet, MD at Big Picture Licensing, says: “Big Picture Licensing is very proud to have been working with BRAVE BUNNIES for the last two years… to appoint key strategic partners, licensing agents and new licensees around the world for this beautiful preschool property.

“Our first-wave licensees include Spin Master, Penguin Random House and DeAgostini/Planeta Libra; they are all aligned and launching their products in 2021-22, and now PMI, Roy Lowe & Sons, Five Mile Press and Caprice are all aboard the Bunny Bus for launch in 2022 across Global, UK and Australia/NZ respectively. We are thrilled to welcome to them to the BRAVE BUNNIES family!”

BRAVE BUNNIES, created by Glowberry in coproduction with the leading animation studio Anima, tells the story of the curious and courageous Brave Bunnies Family. They go on a BIG Journey to explore the diverse world around them and find new friends. A unique aspect of the show is its focus on helping children with their first socialization through various games. It also teaches kids to accept the differences of others and be courageous in exploring the world around them.




Roy Lowe & Sons celebrates 25 years in the socks business

It was a mark of jubilation for the members and extended members of the Lowe family, who spent the past weekend celebrating a full quarter of a century in the socks business and the milestone 25th anniversary of Roy Lowe & Sons.

Founded in 1996 by brothers Tim and Martin Lowe, and named in tribute to their late father whose own sock career spanned more than 50 years, culminating with his appointment as managing director at Samuel Eden, Roy Lowe & Sons has become a go-to name in socks circles, supplying some of the biggest names in retail today.

For the past 25 years, the business has been providing licensed character and non-licensed socks to bare feet across the UK, working with high street retailers, grocers, independents, online retailers, and in recent years, directly to the consumer.

“When I left school in 1981, my old man said to me: ‘No-one else will employ you so come to the factory on Monday!’. That was the start of my affinity with socks. Because of this, I have been given the honour of never having a job interview during my working career,” said Roy Lowe.

“I have learnt a lot over the years, but I think my main lesson to pass on would have to be that the best business has always been done over a drink or five – I think Ben and Hannah are trying to emulate this!” 

Combining Tim’s technical expertise, with Martin’s in-depth knowledge of customer markets and the licensing industry has seen the company grow its reputation to be the UK leaders in licensed character socks.

“The new management structure is well covered with Steven, our Finance Director, and Phil, our Technical Director, who have been with us since the formation of the company. Then we have Ben, Kelly and Hannah who are stepping up to drive the business forward. We are very thrilled to take a back seat and watch the business grow,” said Tim.

Recounting his own time within both the licensing industry and the family business, Martin Lowe has paid tribute to the industry that ‘made socks fun’ over the years.

“I am proud to say that I have made friends for life; David and Nigel from Aykroyds and Tim at TDP to name but a few…” he said. “And of course, the sock monkeys who I have worked with over the years – thank you for your valuable time. It is great looking back at what we have achieved.

“When we started licensing at Eden’s we were in the top three in the Disney royalty stream. At Lowe’s we have worked on so many different deals, signing Harry Potter, currently coming up to a 20 year partnership with Peppa and Nickelodeon, and of course the numerous agencies all with their own unique selling points.

“Fundraising for The Light Fund was always a pleasure, Deannie Doo, Radda and myself started with the ‘tri-sockle’ biking from Mansfield to the licensing awards in London. As most blokes who become MAMIL’s (Middle Aged Men in Lycra), know that lycra tends to flatten certain bits out. We decided over a boozy lunch to enhance said certain parts by using large carrots as props. Needless to say, we were getting a few gasps of appreciation from the front tables! 

“Can I say it’s been an absolute pleasure, and if you haven’t argued or fallen out with me at some point, you weren’t doing your job correctly.”

Ben Lowe, now part of the third generation of Lowes to succeed in the socks business, said: “We Lowe children were told repeatedly since we were young that we were not to go into socks; clearly Kelly, Hannah and I failed to listen!

“From my first week at work in Las Vegas, where I received a warning on my first day for being late… it has certainly been a learning curve on socks, licensing and drinking. I think I speak on behalf of the whole company (past and present employees) when I say how proud we are of what Tim and Martin have achieved over their careers, and over the last 25 years with Roy Lowe & Sons.

“What an incredible tribute to Grandpa, and one that lives testament to his name and reputation. Here’s to the next 25 years of Roy Lowe & Sons!”

Bulldog Licensing secures Roy Lowe & Sons socks deal for Care Bears

The European agency, Bulldog Licensing has signed a new deal with the licensed socks expert, Roy Lowe & Sons for the launch of a new line of Care Bears socks based on the loveable characters from Care-A-Lot, for both adults and children.

Spanning the generations, the range will tap into not only the older audience who grew up watching the much-loved property, but children who are now being introduced to the brand through its new toys line, TV series, and popular Care Bears: Unlock the Mysteries music videos.

Launched in 1982, the Care Bears are now nearing their 40th anniversary. The  theme of the property has remained popular and the Care Bears: Unlock the Magic television series currently airs weekly in the UK on Pop and Tiny Pop. 

Roy Lowe & Sons has been creating licensed and unlicensed quality socks since 1996. The company boasts an array of licences, including blockbuster movies, children’s entertainment brands, lifestyle properties, sports licences, and more. 

“Care bears offers the adult side of our customer base a fresh, nostalgic feel with a real throwback brand, whilst also appealing to kids. It fits in perfectly from the fashion end, to the more novelty side of socks. Working with the Bulldog and Care Bears’ teams has been a pleasure and we can’t wait to bring these new concepts to people’s feet,” said Ben Lowe, account manager at Roy Lowe. 

Rob Corney, MD, Bulldog Licensing, added: “We are really excited to be working with the team at Roy Lowe who are developing lovely designs to appeal to Care Bears fans of all ages. Care Bears continues to be a much-loved brand and consumer appetite for heritage properties is at an all-time high at the moment, so it’s great to get some new Care Bears’ products into their hands.”

Roy Lowe & Sons are also set to include Care Bears in their Roy’s Boys cosys and matching adult and kids cosy socks launching late 2021.