Four new licensing partners for BRAVE BUNNIES

Glowberry, creator of the popular preschool animation series BRAVE BUNNIES, and Big Picture Licensing (BPL), its exclusive licensing agent for UK & Eire and master-agent across EMEA and APAC, plus Centa IP, the licensing agent for ANZ region, have signed agreements with four new partners for a range of products that will expand the offerings for the hit kids’ brand.

New deals for the BRAVE BUNNIES brand include Caprice Australia, PMI, Five Mile Press (the publishing division of Regency Media) and Roy Lowe & Sons.

In Australia and New Zealand, Caprice is on-board for apparel, footwear, bags, and home décor. The deal with Five Mile Press includes sticker books, activity books, colouring books, novelty books, flap books and educational books.

The PMI deal spans a wide range of products, including Homeware, BTS/Stationary and Collectables to launch worldwide. Roy Lowe & Sons have signed on for the UK in their specialist category.

Dan Frugtniet, MD at Big Picture Licensing, says: “Big Picture Licensing is very proud to have been working with BRAVE BUNNIES for the last two years… to appoint key strategic partners, licensing agents and new licensees around the world for this beautiful preschool property.

“Our first-wave licensees include Spin Master, Penguin Random House and DeAgostini/Planeta Libra; they are all aligned and launching their products in 2021-22, and now PMI, Roy Lowe & Sons, Five Mile Press and Caprice are all aboard the Bunny Bus for launch in 2022 across Global, UK and Australia/NZ respectively. We are thrilled to welcome to them to the BRAVE BUNNIES family!”

BRAVE BUNNIES, created by Glowberry in coproduction with the leading animation studio Anima, tells the story of the curious and courageous Brave Bunnies Family. They go on a BIG Journey to explore the diverse world around them and find new friends. A unique aspect of the show is its focus on helping children with their first socialization through various games. It also teaches kids to accept the differences of others and be courageous in exploring the world around them.




Preschool animation series Brave Bunnies scores Italian book deal

Italian publisher DeA Planeta Libri, a subsidiary of Grupo Planeta and DeAgostini, has become the first company in the Italian market to publish books based on the popular kids’ series Brave Bunnies, produced by Ukrainian production team Glowberry. The deal was arranged by KidsMe, the distributor and agent for Brave Bunnies in Italy.

The book collection includes sticker books Amici Incredibili (Incredible Friends) and In Giro per il Mondo (Around the World), as well as hardcover books Eroi Controvento (Brave Heroes), Strisce da Esploratore (Hidden Treasure), and Pulizia Cosmica (A Great Mess).

In October, DeA Planeta Libri launched the books in leading book chains across 800 stores nationwide, as well as on online platforms. Besides dedicated book stores, the books are available in over 300 mass-market outlets across Italy.

Olga Cherepanova, originator of the Brave Bunnies concept and Creative Producer of the series, says: “The first release of books based on Brave Bunnies is a major event for the series team. It’s another step toward building a fully fledged universe around the Brave Bunnies series and its characters. Each new viewer of the series is motivating and inspiring us to go forward. That’s why we are always excited to gain new fans and connect with the established fanbase in a new way — through print media.

“We are proud to work with the talented team of KidsMe and DeA Planeta Libri, the undisputed market leader.”

KidsMe became Glowberry’s first partner and paved the way for the worldwide distribution of the project, which has included a global toy contract with toy company Spin Master, a deal with publisher Penguin Random House, and more.

Brenda Maffuchi, Chief of Co-Productions, Licensing and Sales Officer at KidsMe says: “We are very happy to have confirmed this first license for Brave Bunnies in Italy. It will be the first of many licenses and contracts we are working on in the Italian market. We are hoping to confirm these agreements very soon because we know that Brave Bunnies is an IP with great potential and we can’t wait to see the brand’s products in the Italian market.”

In Italy, BRAVE BUNNIES premiered this spring on RAIYoYo. The series first aired on the streaming service Rai Play and began airing on Rai YoYo nationwide on April 19.

Aimed at preschool kids and based on an original idea by Olga Cherepanova, Brave Bunnies is co-created with Spanish animation studio Ánima and is distributed internationally by Aardman Animations.