Playmobil could be igniting the passions of kidult audiences across the UK once again with another heavy dose of nostalgia. And this time it’s taking the form of The A Team.
Playmobil UK has teased a new partnership in the retro property space, releasing an 11-second snippet via social media this morning, hinting towards a major new project with the A Team IP.
The clip gives very little away, other than an alliance has been formed between the toymaker and the iconic A Team property, although the firm’s choice of hashtags could offer some hint as to what it has up its sleeves.
Who do you call if you have a problem?
And no one else can help?#Playmobil #PlaymobilATeam #ATeam #ATeamVan pic.twitter.com/kFAwqr9ywa
— Playmobil UK (@PlaymobilUK) July 15, 2021
Playmobil has made a success of tapping into the retro and classic IP space, having launched the wildly popular Back the Future DeLorean and extended play-sets to strong positive reception from a market of nostalgia driven consumers.
Given the popularity of its DeLorean vehicle play-set and its previously launched Scooby-Doo Mystery Machine, and the track record that Playmobil has for converting iconic vehicles from the film and TV space into popular toy lines, it’s certainly not too far fetched to imagine the firm’s A Team partnership resulting in the launch of the iconic A Team van at some point in the near future.
Playmobil has remained tight-lipped about the project, but has stated that two further teaser clips will be released soon.