WarnerMedia to broadcast Brave Bunnies in 20 new territories

Glowberry, the Ukrainian creator of popular kids’ series Brave Bunnies, has announced a licensing agreement with WarnerMedia to broadcast the series in 20 territories across Southeast Asia, as well as Australia and New Zealand.

The deal was secured for Glowberry by its exclusive content distribution partner, Aardman, who have been leading the charge for Brave Bunnies with tier-one broadcasters around the world.

The series will premiere on the Cartoonito pre-school programming block available daily on Cartoon Network, which launched on March 28 in Southeast Asia, and will debut in Australia and New Zealand in July.

The series will also be available to stream in Southeast Asia, Taiwan and Hong Kong on HBO GO. This latest deal strengthens the relationship with WarnerMedia as Brave Bunnies was also acquired by HBO Max for LATAM. The series will premiere mid-2022.

Olga Cherepanova, author and creative producer of Brave Bunnies, says: “We are delighted that a show we have been working on so passionately has been expanding so fast. I’m happy that alongside WarnerMedia we will reach a new audience in APAC. Our partner Aardman continues to do a great job signing up the best broadcast partners for our bunnies.”

Robin Gladman, Head of Acquisitions at Aardman, comments: “It’s a great pleasure to be working with our friends at Glowberry, to help bring Brave Bunnies to the world. The team from Ukraine are constantly in our thoughts in their current plight. Friendship and diversity sit at the core of this fabulous show, these messages are more important now than ever, and we are thrilled Warner have decided to come on board across so many territories.”

Brave Bunnies launches UK publishing with Ladybird

Ladybird is launching a series of pre-school titles with Brave Bunnies, the global Ukrainian children’s brand. Ladybird Commissioning Editor Ned Hartley acquired UK publishing rights to the brand from Big Picture Licensing, who are the master-agent for Brave Bunnies across EMEA & APAC regions.

Dan Frugtniet, MD of Big Picture Licensing, says: “It’s wonderful to have found a UK publishing home for Brave Bunnies with such a global leader as Ladybird & Penguin Random House. Given the terrible current events in Ukraine, the creators are keen to use Brave Bunnies to spread the important messages of friendship, diversity and inclusion which are the core DNA of the show.”

Brave Bunnies follows the adventures of bunnies Bop and Boo, who live with their family on the Bunny Bus and love to explore the world. At each stop, Bop and Boo make new friends, play new games and discovering a little more about the world and people around them, spreading messages of inclusivity, friendship and respect.

Created by Olga Cherepanova at Glowberry, Brave Bunnies is broadcast in over 63 countries. It launched in the UK on Milkshake! (on Channel 5) and Nick Jr. in February and September 2021 respectively. To date it has reached a UK audience of 4.4million. Brave Bunnies ranked as the #1 commercial channel in its slots for its premiere.

Ladybird launches the first two titles in the series in March 2022: Brave Bunnies Spring to the Rescue and Brave Bunnies Make a Friend, which see Bop and Boo learning lessons about bravery, responsibility and compassion.

Francesca Dow, MD of Penguin Random House Children’s, says: “This partnership is exciting for Ladybird because it is the result of several years of collaboration with the exceptionally skilled and creative team at Glowberry. We were first drawn to Brave Bunnies for its playful and warm ways of talking about friendship with a very young audience, and are excited that our books are now available for young readers to explore, bringing the internationally successful Brave Bunnies to existing and new fans in the UK.”

Four new licensing partners for BRAVE BUNNIES

Glowberry, creator of the popular preschool animation series BRAVE BUNNIES, and Big Picture Licensing (BPL), its exclusive licensing agent for UK & Eire and master-agent across EMEA and APAC, plus Centa IP, the licensing agent for ANZ region, have signed agreements with four new partners for a range of products that will expand the offerings for the hit kids’ brand.

New deals for the BRAVE BUNNIES brand include Caprice Australia, PMI, Five Mile Press (the publishing division of Regency Media) and Roy Lowe & Sons.

In Australia and New Zealand, Caprice is on-board for apparel, footwear, bags, and home décor. The deal with Five Mile Press includes sticker books, activity books, colouring books, novelty books, flap books and educational books.

The PMI deal spans a wide range of products, including Homeware, BTS/Stationary and Collectables to launch worldwide. Roy Lowe & Sons have signed on for the UK in their specialist category.

Dan Frugtniet, MD at Big Picture Licensing, says: “Big Picture Licensing is very proud to have been working with BRAVE BUNNIES for the last two years… to appoint key strategic partners, licensing agents and new licensees around the world for this beautiful preschool property.

“Our first-wave licensees include Spin Master, Penguin Random House and DeAgostini/Planeta Libra; they are all aligned and launching their products in 2021-22, and now PMI, Roy Lowe & Sons, Five Mile Press and Caprice are all aboard the Bunny Bus for launch in 2022 across Global, UK and Australia/NZ respectively. We are thrilled to welcome to them to the BRAVE BUNNIES family!”

BRAVE BUNNIES, created by Glowberry in coproduction with the leading animation studio Anima, tells the story of the curious and courageous Brave Bunnies Family. They go on a BIG Journey to explore the diverse world around them and find new friends. A unique aspect of the show is its focus on helping children with their first socialization through various games. It also teaches kids to accept the differences of others and be courageous in exploring the world around them.




Ladybird to produce books based on preschool animation BRAVE BUNNIES

Glowberry, creator of the popular kids’ series BRAVE BUNNIES, and Big Picture Licensing (BPL), its exclusive licensing agent, have announced the signing of Penguin Random House as a strategic multi-territory licensee, joining DeA Planeta Libri as publishing partners.

A publishing team and series creators are already at work on the first series of books about the journey and adventures of the Brave Bunnies and their friends.

The first products to hit the shelves will be picture books, board books and little libraries, which will launch Easter 2022 around the world.

The deal was made with Ned Hartley, Commissioning Editor, Ladybird, who says: “We fell in love with BRAVE BUNNIES as soon as we saw it, and we knew that it would work brilliantly as publishing. We’re sure that these books are going to hop off the shelves!”

The contract with Ladybird, Penguin Random House Children’s UK is a crucial stage in the sequence of successful deals for the Ukrainian team, following contracts with Spin Master Toys Company, DeAgostini Publisher, and other internationally acclaimed companies.

Olga Cherepanova, the author of the idea behind the BRAVE BUNNIES series and Glowberry’s creative producer, has also announced several regional and European licensing deals that are now are in their final stages.

The series already airs in 63 countries, including the UK, Italy, Spain, Norway, Germany, Sweden, Israel, Latvia, South Korea, Finland, Australia, Latin America and the Caribbean, and Ukraine.


Preschool animation series Brave Bunnies scores Italian book deal


Preschool animation series Brave Bunnies scores Italian book deal

Italian publisher DeA Planeta Libri, a subsidiary of Grupo Planeta and DeAgostini, has become the first company in the Italian market to publish books based on the popular kids’ series Brave Bunnies, produced by Ukrainian production team Glowberry. The deal was arranged by KidsMe, the distributor and agent for Brave Bunnies in Italy.

The book collection includes sticker books Amici Incredibili (Incredible Friends) and In Giro per il Mondo (Around the World), as well as hardcover books Eroi Controvento (Brave Heroes), Strisce da Esploratore (Hidden Treasure), and Pulizia Cosmica (A Great Mess).

In October, DeA Planeta Libri launched the books in leading book chains across 800 stores nationwide, as well as on online platforms. Besides dedicated book stores, the books are available in over 300 mass-market outlets across Italy.

Olga Cherepanova, originator of the Brave Bunnies concept and Creative Producer of the series, says: “The first release of books based on Brave Bunnies is a major event for the series team. It’s another step toward building a fully fledged universe around the Brave Bunnies series and its characters. Each new viewer of the series is motivating and inspiring us to go forward. That’s why we are always excited to gain new fans and connect with the established fanbase in a new way — through print media.

“We are proud to work with the talented team of KidsMe and DeA Planeta Libri, the undisputed market leader.”

KidsMe became Glowberry’s first partner and paved the way for the worldwide distribution of the project, which has included a global toy contract with toy company Spin Master, a deal with publisher Penguin Random House, and more.

Brenda Maffuchi, Chief of Co-Productions, Licensing and Sales Officer at KidsMe says: “We are very happy to have confirmed this first license for Brave Bunnies in Italy. It will be the first of many licenses and contracts we are working on in the Italian market. We are hoping to confirm these agreements very soon because we know that Brave Bunnies is an IP with great potential and we can’t wait to see the brand’s products in the Italian market.”

In Italy, BRAVE BUNNIES premiered this spring on RAIYoYo. The series first aired on the streaming service Rai Play and began airing on Rai YoYo nationwide on April 19.

Aimed at preschool kids and based on an original idea by Olga Cherepanova, Brave Bunnies is co-created with Spanish animation studio Ánima and is distributed internationally by Aardman Animations.