PMI Partners with Skydance Animation for “Spellbound” toy, plush and stationery line

PMI Ltd has announced it has signed a global toy, plush and stationery licensing agreement with Skydance Animation for Spellbound, Apple Original Films and Skydance Animation’s upcoming animated feature film, in a deal brokered by IMG.

Directed by Vicky Jenson (Shrek) and written by Lauren Hynek & Elizabeth Martin (Mulan) and Linda Woolverton (The Lion King, Beauty and the Beast), Spellbound follows a young girl who sets out to break the spell that has divided her kingdom in two. The original score for the film hails from Academy Award-winning composer Alan Menken (The Little Mermaid, Beauty and the Beast, Aladdin, Pochontas), with lyrics by Glenn Slater (Tangled). Chris Montan serves as executive music producer.

PMI’s Spellbound line will feature craft, activity and play sets, 2D and 3D plush, talking plush, plush backpacks, capsule toys, stationery such as stampers, pencil cases, toppers and erasers, keychains, figural torches with light-up functions, and a branded matchify card game.

Luis Fernández, Head of Consumer Products, Skydance, says: “We’re excited to partner with PMI to expand the enchanting world ofSpellbound beyond the screen and look forward to delivering engaging experiences for the consumer with these products.”

Omer Dekel, VP International Sales, PMI Ltd, adds: “We are so excited to be teaming up with Skydance Animation and can’t wait to roll out the fabulous Spellbound line we are designing. It’s going to be an amazing ride for all of us! This partnership is another major achievement for PMI and a huge addition to our broad range of popular branded stationary, collectibles, toys and school supplies.”


Four new licensing partners for BRAVE BUNNIES

Glowberry, creator of the popular preschool animation series BRAVE BUNNIES, and Big Picture Licensing (BPL), its exclusive licensing agent for UK & Eire and master-agent across EMEA and APAC, plus Centa IP, the licensing agent for ANZ region, have signed agreements with four new partners for a range of products that will expand the offerings for the hit kids’ brand.

New deals for the BRAVE BUNNIES brand include Caprice Australia, PMI, Five Mile Press (the publishing division of Regency Media) and Roy Lowe & Sons.

In Australia and New Zealand, Caprice is on-board for apparel, footwear, bags, and home décor. The deal with Five Mile Press includes sticker books, activity books, colouring books, novelty books, flap books and educational books.

The PMI deal spans a wide range of products, including Homeware, BTS/Stationary and Collectables to launch worldwide. Roy Lowe & Sons have signed on for the UK in their specialist category.

Dan Frugtniet, MD at Big Picture Licensing, says: “Big Picture Licensing is very proud to have been working with BRAVE BUNNIES for the last two years… to appoint key strategic partners, licensing agents and new licensees around the world for this beautiful preschool property.

“Our first-wave licensees include Spin Master, Penguin Random House and DeAgostini/Planeta Libra; they are all aligned and launching their products in 2021-22, and now PMI, Roy Lowe & Sons, Five Mile Press and Caprice are all aboard the Bunny Bus for launch in 2022 across Global, UK and Australia/NZ respectively. We are thrilled to welcome to them to the BRAVE BUNNIES family!”

BRAVE BUNNIES, created by Glowberry in coproduction with the leading animation studio Anima, tells the story of the curious and courageous Brave Bunnies Family. They go on a BIG Journey to explore the diverse world around them and find new friends. A unique aspect of the show is its focus on helping children with their first socialization through various games. It also teaches kids to accept the differences of others and be courageous in exploring the world around them.