The hit Canadian sitcom series, Schitt’s Creek is embarking on a new licensing venture, enabling fans of the ‘must-watch TV series of the pandemic’ to recreate some of the most iconic looks from the pop culture phenomenon.
In partnership with ITV Studios – the global distributor of the award-winning Schitt’s Creek series – Lion Brand Yarn Company is helping the series’ biggest fans create those chic sweaters, tops, and outfits, thanks to its upcoming line of official products.
“We are excited and proud to be partnering with ITV Studios and launching a product line inspired by ‘Schitt’s Creek,’ a show that has captured the hearts of TV viewers in multiple countries,” said Chris Mills, president and CEO of Lion Brand Yarn Company.
“In addition to releasing exclusive yarns and patterns that will allow fans and crafters to recreate their favorite garments, we’re honored to be associated with a show that promotes positivity, warmth, and inclusivity – messages that are integral to Lion Brand’s mission as a company.”
Lion Brand’s line of Schitt’s Creek products will include varying styles and colors of yarn – including white, heather grey, blush, and jet black – all of which will bear an exclusive “Schitt’s Creek” label. It will also include a wide variety of patterns for both adults and children, with detailed instructions on how to create the clothing inspired by the “Schitt’s Creek” characters: David Rose’s unforgettable collection of sweaters; Alexis Rose’s spirited, bohemian cardigans; and more.
Matching merchandise such as pillows and throw blankets will also accompany the line.
“We were thrilled with the opportunity to work with Lion Brand on this first-of-its-kind Schitt’s Creek product line,” said Kim Dingler, CCO global entertainment, ITV Studios.
“Thanks to Lion Brand, a company that shares the Schitt’s Creek ethos of community, consumers and crafters will have a one-stop shop and be able to make their own ‘Schitt’s Creek’ outfits.”
Created by father-and-son duo Eugene and Dan Levy, who also star in the show opposite Catherine O’Hara and Annie Murphy, the Canadian comedy series Schitt’s Creek first debuted in 2015, before a migration to Netflix set it on course to become a worldwide phenomenon.
Over five years and six seasons, the story of a wealthy family displaced and brought down to earth in a modest small town exploded in popularity, and for its final season, it won nine awards at the 72nd Primetime Emmy Awards, including Outstanding Comedy Series, as well as two Golden Globes.
Throughout its run, Schitt’s Creek became as beloved for its bold fashions as it did for its characters and storylines. The unique knits and patterns worn by David Rose (Dan Levy), Moira Rose (O’Hara) and Alexis Rose (Murphy), specifically, inspired countless Halloween costumes as well as major clothing retailers and fashion designers.
“For Lion Brand, the combination of the show’s striking knitwear and its warmhearted themes were a perfect match,” said Mills. “With everything we do, we strive to create a more colorful, connected, comforting, and caring world, and that’s exactly what the world of Schitt’s Creek is. We can’t wait for our customers to make, wear, and enjoy the stunning styles of that world.”