ViacomCBS UK is embarking on a summer of live and in-person events across its portfolio of entertainment brands, from Channel 5’s Milkshake to MTV, thanks to its first 5 on the Farm summer festival and a new partnership with Parkdean Resorts.
Taking place at Cannon Hall Farm in South Yorkshire, 5 on the Farm is a new, live outdoor festival taking place across the August bank holiday weekend, from 28th to 30th, featuring a line-up of Channel 5 stars, including Ben Fogle, Amanda Owen, the cast of the hit drama All Creatures Great and Small, Milkshake! Monkey and more.
The three-day festival will be hosted by This Week on the Farm’s Helen Skelton, JB Gills, and Jules Hudson and will offer more than 70 hours of live entertainment for families through a series of workshops, activities, live panels, and demonstrations.
As it makes its preparations for the event, ViacomCBS UK has brought in Lindeman’s Wines and the outdoor clothing and camping specialist GO Outdoors as sponsors. Lineman’s Wines will be the exclusive wine partner of the event and will bring with it a carbon absorbing mural installation in celebration of the brand’s Carbon Neutral Certification across its European product range.
Meanwhile, GO Outdoors will have an integrated presence with branding and products visible throughout the site promoting outdoor activities to families and inspiring the public to get out and enjoy nature.
But that’s not all that ViacomCBS UK has in store for this summer, as it continues to build its event footprint through a new partnership with British Travel Awards 2020 Best UK Family Holiday Company winner, Parkdean Resorts to bring Channel 5’s Milkshake!, Nickelodeon, and MTV entertainment brands to British holidaymakers at the group’s 40 parks across the UK.
The branded entertainment will include sessions such as Milkshake! Mornings and Nickelodeon Summer Entertainment with SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and PAW Patrol for families and younger children, in addition to MTV-themed activities and music-fuelled MTV Weekender events for over 18s later in the year.
Dates and locations will be detailed in the coming months.
Virginia Monaghan, VP, events and experiences, VCN UK & Ireland, said: “We’re thrilled to be back with more live events this summer after a very tough year for the events sector. ViacomCBS UK is uniquely positioned to cater to all ages, from families with young children to hard-to-reach teenagers and young people.
“We’re looking forward to working with Lindeman’s Wines, GO Outdoors and Parkdean to safely entertain British holidaymakers and festival fans through our branded events across the UK.”