BlackMilk to release Avatar: The Last Airbender collection

Fans of Avatar: The Last Airbender and The Legend of Korra will be able to showcase their love for the two hit animated series with BlackMilk Clothing’s latest collection.

BlackMilk Clothing is well known for its unique licensed collaborations, and is excited to work with Nickelodeon for the first time on bringing these beloved stories to life on a huge variety of styles, including dresses, leggings, overalls, jackets, accessories and unisex pieces.

Stand-out styles in the 43-piece collection include overalls featuring beloved sky bison Appa with a unique bison horn detail on the straps, plus glow-in-the-dark tees and uniquely shaped hoodies featuring each of the Avatar world’s elemental tribes. Alongside BlackMilk’s signature bold printed styles, the collection includes designer pieces made with specially created flocked, burned velvet and foil fabrics featuring element motifs – perfect for those who want a more subtle nod to the series.

Avatar x BlackMilk will be available for purchase at 7am (AEST) 31 May. The collection lookbook can now be viewed on the BlackMilk website.

 

NFL and Nickelodeon team up for co-branded collection

The NFL and Nickelodeon are set to launch the NFL x Nickelodeon collection ahead of CBS Sports and Nickelodeon’s special slime-filled presentation of the NFL’s Super Wild Card Weekend game on Sunday, Jan. 16, at 4:30 p.m. (ET). The collection celebrates both NFL and Nickelodeon fans and provides an opportunity for kids and families to showcase their fandom in a fun and elevated way.

The collection will feature designs and logos of NFL teams with a mix of ‘90s fan-favorite Nickelodeon characters from hit series such as Rugrats and Hey Arnold!, as well as pieces with the iconic SpongeBob SquarePants and Nickelodeon Slime. The NFL x Nickelodeon collection will include t-shirts from Junk Food, socks from Rock ‘Em Socks, water bottles from Tervis, and bobbleheads* from FOCO (*pre-sale only).

The collection will be available on NFLshop.com/Nick beginning Tuesday, Jan. 11, at 10 a.m. (ET). Products will also be available at JunkfoodClothing.com and Tervis.com, as well as FOCO.com and RockEmSocks.com, which will offer expanded assortments.

Nickelodeon and ViacomCBS Consumer Products partner with Darryl ‘DMC’ McDaniels

Nickelodeon and ViacomCBS Consumer Products have announced a consumer products partnership with music icon Darryl McDaniels, also known as acclaimed producer and musical artist DMC, and one of the founding members of the groundbreaking hip hop group Run-DMC.

Under the agreement, McDaniels will partner with Nickelodeon and ViacomCBS Consumer Products for a cross-category consumer products programme that includes apparel, a publishing deal with Random House Children’s Books, and a collaboration with Noggin, Nickelodeon’s interactive learning service for preschoolers.

The collaboration between Noggin and McDaniels features the music icon lending his voice to episodes of Noggin’s brand-new original series What’s the Word? (15 episodes). Each short-form animated music video features a new word – such as cooperate, opposite and persevere ­– for kids, while utilising songs and fan-favourite characters from hit series, including Blue’s Clues & You! and PAW Patrol, to help illustrate and teach the meaning of the word.

Additionally, consumer product plans are underway for a selection of apparel and accessories inspired by McDaniel’s childhood that will be available exclusively on the Nickelodeon brand store of Amazon, along with a future collaboration with The Felix Organization, a nonprofit organisation and longstanding partner of ViacomCBS that was founded by McDaniels and EMMY Award-winning casting director Sheila Jaffe, which aims to help enrich the lives of children in foster care.

“Throughout my career, I’ve been very fortunate to have a diverse group of fans, including kids,” says McDaniels. “Working with Nickelodeon and ViacomCBS Consumer Products and having the opportunity to help make a positive impact on their lives and develop their self-esteem is so special to me.”

Pam Kaufman, President, Global Consumer Products, ViacomCBS, says: “Darryl McDaniels is a remarkable talent, with an equally inspiring background, who has positively impacted the lives of millions through his music and philanthropic work.  We are so excited to work with him and extend his platform to reach today’s generation of kids around the globe with his message of empowerment, encouraging all kids to chase their own dreams.”

 

 

Viacom18 Consumer Products launches exclusive range of Garfield merchandise in India

With 18 million social followers, global awareness of 92 per cent and licensed across 111 countries, Garfield – the lasagne-loving orange cat – is one of the best known entertainment icons in the world. In an endeavour to bolster Garfield’s fandom beyond television screens, Viacom18 Consumer Products is set to introduce an exclusive range of Garfield merchandise to bring young Indian fans and their families closer to their favourite character.

Over the past year, Viacom18 Consumer Products has appointed 10 new licensee brands across 10+ categories for apparel, accessories, eyewear, furnishings and more, aimed at both adults and kids.

“At Viacom18 Consumer Products, we have endeavoured to constantly expand our reach and build a portfolio of iconic characters and become the one-stop destination across multiple touchpoints for the fans in India,” says Mahesh Shetty, Head of Network Sales, Viacom18. “Garfield is an iconic and relatable character in the animation ecosystem for both kids and adults. The character’s quirky and honest appeal is unlike any other. Starting from a comic strip, Garfield has grown to become a globally sensational character. With the addition of Garfield to our products portfolio, we aim to get one step closer in our endeavour to provide our viewers with an opportunity to connect with their most-loved characters beyond screens.”

Mark Kingston, Senior Vice President, International Licensing, ViacomCBS Consumer Products, says: “At ViacomCBS Consumer Products, we aim to provide vital support to our consumers who have been trying to navigate through the unprecedented situation of the pandemic. As families are adjusting to the new normal, our team has been at the forefront to translate ‘content watched to products purchased’. With the launch of Garfield merchandise in India, we aim to bring truly unique products to the market that fans will enjoy and appreciate.”

 

 

Nickelodeon UK partners with The Luna Cinema for immersive kids’ event

Nickelodeon UK has partnered with the market’s leading producer of open-air cinema events, The Luna Cinema, for the launch of The Nickelodeon Experience. The brand-new fully immersive experience, which builds upon a successful five-year collaboration with Comedy Central for its award-winning FriendsFest, will launch in spring 2022, before subsequently touring the UK and Ireland.

With two distinct areas, the Nick Jr. Experience and the Nickelodeon Studio Tour, The Nickelodeon Experience will include multi-sensory interactive zones where guests can step into the world of their favourite Nickelodeon TV shows, taking immersive kids’ events to a whole new level.

The Nick Jr. Experience will cater to the under-sevens, transporting young PAW Patrol fans to Adventure Bay, where they will meet Chase and Marshall, before going on their own mission to discover a PAW Patrol soft play zone. The Nick Jr. Experience will also include an arts and crafts station, a Teenage Mutant Ninja Turtles underground lair, complete with a tunnel maze as well as a water zone inspired by the world of Nick Jr.’s latest animation success Santiago of the Seas,where fans will be able to climb aboard a pirate ship and participate in water play including magnetic fishing and boat races.

For children aged seven and over, The Nickelodeon Studio Tour will be a unique opportunity to go behind the scenes of some of Nickelodeon’s most popular shows. The tour will begin at The Thundermans’ ‘School for Superheroes’, where Nickelodeon star Kira Kosarin will provide lessons on how to acquire superpowers, before entering Henry Danger’s ‘Cave’ in which visitors will have to navigate through a maze full of hidden secrets. Afterwards, children will then have to work together as a team to crack the code and find the key to get out of the Hunter Street ‘Escape Room’. Finally, guests will experience for themselves the showbiz life of a Nickelodeon star by walking up the famous orange carpets before joining the after-party and enjoying Nickelodeon’s iconic ‘slime time’.

Alongside the Nick Jr. Experience and the Nickelodeon Studio Tour, children and their parents will be able to lounge at SpongeBob SquarePants’ ‘Bikini Bottom Beach’ while enjoying food and drinks from themed stalls and visiting the Nickelodeon store. Bespoke activation areas and sponsorship opportunities will be made available to brand partners, both directly and via VCNI’s UK Saleshouse Sky Media.

“We are thrilled to be partnering with The Luna Cinema to bring our hugely popular Nickelodeon and Nick Jr. shows to life through this uniquely immersive experience,” says Virginia Monaghan, VP, Events and Experiences, ViacomCBS UK. “This is a chance for children to make new memories with friends, in a safe and fun setting, and with their favourite characters.”

George Wood, Managing Director, The Luna Cinema adds: “For a number of years, we’ve wanted to develop a truly interactive experience that allowed kids to immerse themselves in the worlds of their favourite TV shows, just as we do with Friends’fans at FriendsFest and film lovers with our Luna Cinema screenings. To have such an iconic catalogue of shows, including global brands like PAW Patrol and SpongeBob SquarePants, under the Nickelodeon umbrella is a treasure trove of content to explore and bring to life.”

Tickets for The Nickelodeon Experience will go on sale in November and fans can sign up to the presale here to secure their preferred time slot.

 

 

Nickelodeon UK partners with The Luna Cinema for immersive kids’ event

Nickelodeon UK has partnered with the market’s leading producer of open-air cinema events, The Luna Cinema, for the launch of The Nickelodeon Experience. The brand-new fully immersive experience, which builds upon a successful five-year collaboration with Comedy Central for its award-winning FriendsFest, will launch in spring 2022, before subsequently touring the UK and Ireland.

With two distinct areas, the Nick Jr. Experience and the Nickelodeon Studio Tour, The Nickelodeon Experience will include multi-sensory interactive zones where guests can step into the world of their favourite Nickelodeon TV shows, taking immersive kids’ events to a whole new level.

The Nick Jr. Experience will cater to the under-sevens, transporting young PAW Patrol fans to Adventure Bay, where they will meet Chase and Marshall, before going on their own mission to discover a PAW Patrol soft play zone. The Nick Jr. Experience will also include an arts and crafts station, a Teenage Mutant Ninja Turtles underground lair, complete with a tunnel maze as well as a water zone inspired by the world of Nick Jr.’s latest animation success Santiago of the Seas,where fans will be able to climb aboard a pirate ship and participate in water play including magnetic fishing and boat races.

For children aged seven and over, The Nickelodeon Studio Tour will be a unique opportunity to go behind the scenes of some of Nickelodeon’s most popular shows. The tour will begin at The Thundermans’ ‘School for Superheroes’, where Nickelodeon star Kira Kosarin will provide lessons on how to acquire superpowers, before entering Henry Danger’s ‘Cave’ in which visitors will have to navigate through a maze full of hidden secrets. Afterwards, children will then have to work together as a team to crack the code and find the key to get out of the Hunter Street ‘Escape Room’. Finally, guests will experience for themselves the showbiz life of a Nickelodeon star by walking up the famous orange carpets before joining the after-party and enjoying Nickelodeon’s iconic ‘slime time’.

Alongside the Nick Jr. Experience and the Nickelodeon Studio Tour, children and their parents will be able to lounge at SpongeBob SquarePants’ ‘Bikini Bottom Beach’ while enjoying food and drinks from themed stalls and visiting the Nickelodeon store. Bespoke activation areas and sponsorship opportunities will be made available to brand partners, both directly and via VCNI’s UK Saleshouse Sky Media.

“We are thrilled to be partnering with The Luna Cinema to bring our hugely popular Nickelodeon and Nick Jr. shows to life through this uniquely immersive experience,” says Virginia Monaghan, VP, Events and Experiences, ViacomCBS UK. “This is a chance for children to make new memories with friends, in a safe and fun setting, and with their favourite characters.”

George Wood, Managing Director, The Luna Cinema adds: “For a number of years, we’ve wanted to develop a truly interactive experience that allowed kids to immerse themselves in the worlds of their favourite TV shows, just as we do with Friends’fans at FriendsFest and film lovers with our Luna Cinema screenings. To have such an iconic catalogue of shows, including global brands like PAW Patrol and SpongeBob SquarePants, under the Nickelodeon umbrella is a treasure trove of content to explore and bring to life.”

Tickets for The Nickelodeon Experience will go on sale in November and fans can sign up to the presale here to secure their preferred time slot.

 

 

Nickelodeon and toy maker WowWee partner on new digital animated brand, The Squish

WowWee, the international toy maker and team behind Fingerlings and the Got2Glow Fairy Finder has struck up a new partnership with Nickelodeon Digital Studios to turn its My Squishy Little Dumplings characters into an animated brand.

The project will see the characters from the My Squishy Little Dumplings line come together as The Squish – a new, digital, K-pop inspired band devised to bring a new genre of music – called S-pop (aka Squish Pop) – to kids.

The partnership will see Nickelodeon Digital Studios produce a suite of digital content starring The Squish, kicking off the activity with a featured song and music video on the Nickelodeon and Nick Jr. YouTube Channels. Titled ‘Can You Resist the Squish?!,’ the song and video focus on the unique personalities of each of the characters: Doe, Dip, Dee and Dot.

The song will be available on all digital streaming platforms including Apple Music, Spotify, iTunes, YouTube, and more. Additional pieces of content will be released throughout the year on Nickelodeon’s YouTube Channels, including music videos, behind the scenes content, and House Party Tour.

“Kids and families from all over the world will adore ‘My Squishy Little Dumplings,’ the same way we do,” said Ashley Kaplan, senior vice president, Digital Studios, Nickelodeon.

“We are so excited to create an environment where these characters can evolve and thrive, and kids can fall in love with them in a whole new way.”

“When WowWee first showed us My Squishy Little Dumplings we immediately knew these fun, surprising and loveable characters were a natural fit for the Nickelodeon portfolio,” said Jamie Drew, Senior Vice President, Strategic Partnerships and Americas Licensing, ViacomCBS. “We’re thrilled to work with such a creative and innovative partner to launch this digital-first execution.”

Sydney Wiseman, vice president of brand development and creative strategy at WowWee, added: “We know kids everywhere are going to love the My Squishy Little Dumplings digital content on Nickelodeon’s digital platforms just as much as we do.

“Nickelodeon is the perfect partner for us to bring the Dumplings into this next phase of fandom around the world.”

Nickelodeon and toy maker WowWee partner on new digital animated brand, The Squish

WowWee, the international toy maker and team behind Fingerlings and the Got2Glow Fairy Finder has struck up a new partnership with Nickelodeon Digital Studios to turn its My Squishy Little Dumplings characters into an animated brand.

The project will see the characters from the My Squishy Little Dumplings line come together as The Squish – a new, digital, K-pop inspired band devised to bring a new genre of music – called S-pop (aka Squish Pop) – to kids.

The partnership will see Nickelodeon Digital Studios produce a suite of digital content starring The Squish, kicking off the activity with a featured song and music video on the Nickelodeon and Nick Jr. YouTube Channels. Titled ‘Can You Resist the Squish?!,’ the song and video focus on the unique personalities of each of the characters: Doe, Dip, Dee and Dot.

The song will be available on all digital streaming platforms including Apple Music, Spotify, iTunes, YouTube, and more. Additional pieces of content will be released throughout the year on Nickelodeon’s YouTube Channels, including music videos, behind the scenes content, and House Party Tour.

“Kids and families from all over the world will adore ‘My Squishy Little Dumplings,’ the same way we do,” said Ashley Kaplan, senior vice president, Digital Studios, Nickelodeon.

“We are so excited to create an environment where these characters can evolve and thrive, and kids can fall in love with them in a whole new way.”

“When WowWee first showed us My Squishy Little Dumplings we immediately knew these fun, surprising and loveable characters were a natural fit for the Nickelodeon portfolio,” said Jamie Drew, Senior Vice President, Strategic Partnerships and Americas Licensing, ViacomCBS. “We’re thrilled to work with such a creative and innovative partner to launch this digital-first execution.”

Sydney Wiseman, vice president of brand development and creative strategy at WowWee, added: “We know kids everywhere are going to love the My Squishy Little Dumplings digital content on Nickelodeon’s digital platforms just as much as we do.

“Nickelodeon is the perfect partner for us to bring the Dumplings into this next phase of fandom around the world.”

MTV, Milkshake! and Ben Fogle among ViacomCBS UK’s live event and summer festival line-up

ViacomCBS UK is embarking on a summer of live and in-person events across its portfolio of entertainment brands, from Channel 5’s Milkshake to MTV, thanks to its first 5 on the Farm summer festival and a new partnership with Parkdean Resorts.

Taking place at Cannon Hall Farm in South Yorkshire, 5 on the Farm is a new, live outdoor festival taking place across the August bank holiday weekend, from 28th to 30th, featuring a line-up of Channel 5 stars, including Ben Fogle, Amanda Owen, the cast of the hit drama All Creatures Great and Small, Milkshake! Monkey and more.

The three-day festival will be hosted by This Week on the Farm’s Helen Skelton, JB Gills, and Jules Hudson and will offer more than 70 hours of live entertainment for families through a series of workshops, activities, live panels, and demonstrations.

As it makes its preparations for the event, ViacomCBS UK has brought in Lindeman’s Wines and the outdoor clothing and camping specialist GO Outdoors as sponsors. Lineman’s Wines will be the exclusive wine partner of the event and will bring with it a carbon absorbing mural installation in celebration of the brand’s Carbon Neutral Certification across its European product range.

Meanwhile, GO Outdoors will have an integrated presence with branding and products visible throughout the site promoting outdoor activities to families and inspiring the public to get out and enjoy nature.

But that’s not all that ViacomCBS UK has in store for this summer, as it continues to build its event footprint through a new partnership with British Travel Awards 2020 Best UK Family Holiday Company winner, Parkdean Resorts to bring Channel 5’s Milkshake!, Nickelodeon, and MTV entertainment brands to British holidaymakers at the group’s 40 parks across the UK.

The branded entertainment will include sessions such as Milkshake! Mornings and Nickelodeon Summer Entertainment with SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and PAW Patrol for families and younger children, in addition to MTV-themed activities and music-fuelled MTV Weekender events for over 18s later in the year.

Dates and locations will be detailed in the coming months.

Virginia Monaghan, VP, events and experiences, VCN UK & Ireland, said: “We’re thrilled to be back with more live events this summer after a very tough year for the events sector. ViacomCBS UK is uniquely positioned to cater to all ages, from families with young children to hard-to-reach teenagers and young people.

“We’re looking forward to working with Lindeman’s Wines, GO Outdoors and Parkdean to safely entertain British holidaymakers and festival fans through our branded events across the UK.”

Fanattik nets SpongeBob SquarePants in first partnership with animated property

The pop culture specialist, Fanattik has signed a pan-European gift licensing partnership with ViacomCBS Consumer Products that will bring Nickelodeon’s SpongeBob SquarePants into new home decor, barware, gifts and collectables.

The new collection of collectables and products will be available from September this year across gift and toy stores throughou Europe.

Fanattik managing director, Anthony Marks, said: “An internationally beloved and timeless brand, SpongeBob SquarePants is one of the most watched programmes in the world with 100 million global viewers monthly and a feature film on the way in 2021. This was a brand the whole team wanted to have in the Fanattik portfolio.”

Fanattik has received multiple awards and enjoyed ‘phenomenal growth’ over the past three years with multiple pan-European licensing agreements now signed up to the portfolio. Its partnership with Nickelodeon’s SpongeBob marks the first time the company has partnered with an animated show.

“With half of all viewers being adults, we are going to make sure the products we create appeal to the original fans as well as new ones. Each item will have that Fanattik twist which makes our pieces stand out from anything else in the market,” said Melissa Tudor, head of product development.

Mark Kingston, senior vice president, international, ViacomCBS Consumer Products, added: “SpongeBob continues to permeate pop culture with boundless positivity and fun. We’re excited to expand this iconic franchise in the gift license space through a partnership with Fanattik, a company which shares many of the same fun brand tenants as our favourite absorbent sponge. True to SpongeBob form this product is sure to deliver happiness.”

Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the number one kids’ animated series on TV, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award-winning Broadway musical and a global fan base.

SpongeBob SquarePants is the most widely distributed property in ViacomCBS Networks International history, seen in more than 170 countries and territories, translated in more than 30 languages, and averaging more than 100 million total viewers every month.

Meanwhile, Fanattik works with retailers and partners of all levels across Europe. Retailers not already working with the team can find out how to do so by contacting Luiz Ferreira, head of sales on luiz@fanattik.co.uk