Anderson Entertainment has stepped into the world of wall-art with the launch of a series of limited edition silk-screen prints insipired by some of its most iconic properties. Featuring characters, craft, and scenes from Thunderbirds and Captain Scarlet, the imagery will be drawn from the popular Anderson comics that appeared in the ’60s and ’70s.
Anderson Entertainment was founded by Gerry Anderson, the man behind iconic shows like Thunderbirds and Space: 1999 as well as more modern hits like Space Precinct and the 2005 reimagining of Captain Scarlet.
In its latest artistic endeavour, the company is launching a series of 50 limited edition prints by the artist John Patrick Reynolds, whose handmade silkscreen prints, inspired by classic cartoon characters, have been popular with collectors and fans all over the world, as well as stockists and art lover in the UK, since 1999.
The prints are now available at the official Gerry Anderson Store, where they will target a growing customer community numbering in the tens of thousands. They will also be available at John Patrick Reynolds’ site, thecomicartwebsite.com.
The silkscreen printing approach is highly suited to comic imagery, a medium that is stylised and that uses strong colours and inks. The silkscreen process highlights and enhances these bold graphics to powerful effect.
Highly regarded by art collectors and fans for over 20 years, John Patrick Reynolds’s handmade silkscreen prints have been featured on TV shows and in newspaper and magazine features. His best-selling titles include Asterix, Dennis the Menace, Minnie the Minx and Alf Tupper. All his prints are limited editions printed on paper from St Cuthbert’s Mill in Somerset – one of the last English paper mills.
The launch of these silkscreen prints comes hard on the heels of a new agreement with rightsholder ITV Studios which allows Anderson Entertainment to expand its ranges of product derived from its classic brands. This agreement will enable a wide range of new and innovative products inspired by the best-loved Gerry Anderson creations.
John Patrick Reynolds said: “As a child I was a big fan of Gerry Anderson’s inventive and exciting shows and I’m not at all surprised that his characters and concepts are still popular today. It’s an absolute delight to be asked to produce silkscreen prints of some of his best-loved properties based on some wonderful and striking imagery.”
Writer, producer, director, and MD of Anderson Entertainment, Jamie Anderson added: “Limited edition prints are a new category for Anderson Entertainment and one that I’m certain will be welcomed by fans of Gerry’s shows. John Patrick Reynolds’ work is rightly admired, and he has produced some amazing and exciting prints based on classic Anderson imagery that will be much sought-after – by fans and art lovers alike.”
Anderson Entertainment has made its entry into the direct to consumer publishing business as it details plans to launch a wide range of titles for fans of the studio’s classic Anderson properties, as well as new projects now in production or planned.
Anderson Entertainment is the company founded by Gerry Anderson, the brains behind iconic shows like Thunderbirds and Space: 1999, as well as more modern series such as Space Precinct and the 2005 reimagining of Captain Scarlet. New book launched by the firm will be aimed at its vast and still growing audience.
The direct-to-consumer approach builds on the strength of the online Gerry Anderson shop and Anderson Entertainment social and owned channels – with access to over 150,000 fans. This approach will allow Anderson Entertainment to market effectively by initially targeting its strong customer community.
However, this is only the first phase of the publishing strategy. After the direct-to-consumer publishing business is established, these books will also be made available through the mainstream book trade.
The publishing project begins with novels – a series of stories originally published in the 1960s and 1970s. These books are now being reprinted and repackaged for a modern audience. In particular the books will target a growing fanbase of all ages now able to access Anderson classics on both linear and streaming services.
The books will be available in four formats: as physical print books in hardback (with slight adjustments to the content for a 2021 audience), as Kindle e-books, as digital audio downloads and as packaged audiobooks, including extras.
Thunderbirds: Terror from the Stars, an adaptation of John Theydon’s 1965 book Thunderbirds, is the first of the new books. The audiobook version features both narration and a full cast, with characters voiced by such major names as Dead Ringers favourite Jon Culshaw and Harry Potter star Genevieve Gaunt. The packaged audiobook comes in a four-CD set that includes a behind-the-scenes documentary.
All physical formats are being made available at the Gerry Anderson online store from July. The digital download audiobook version is now available and is also being sold on the website of Anderson Entertainment production partner Big Finish, while e-book releases will be available globally via Amazon. More titles will appear on a monthly basis from this summer.
Following this, late 2021 will see more new titles added, including a two-volume anthology of comic strips based on the popular live action Anderson show UFO. It’s the first time all the UFO comic strips have been collected in book form.
The second book will be a Moonbase Alpha technical manual, a guide to the scientific research centre that ishome to the cast of Space: 1999. It’s a coffee table book in the style of a 1970s technical manual but updated with new written material and hundreds of newly commissioned images. It will also be the first authoritative guide to the iconic Moonbase – a must for fans of the hit 1970s live action show.
The plans for growth come hard on the heels of a new agreement with rightsholder ITV Studios, which allows Anderson Entertainment to expand its ranges of product derived from its classic brands. This agreement will enable not only published output but also a wide range of new and innovative products inspired by the best-loved Gerry Anderson creations.
Writer, producer, director, and Gerry Anderson’s son, Jamie Anderson is MD of Anderson Entertainment. He will also be directing some of the cast-led audiobook productions.
He said: “Beginning a new era as a publisher with direct-to-consumer product will build on the close relationship we have with many tens of thousands of Gerry Anderson fans around the world. At the same time we firmly believe that the growing popularity of both classic and new Anderson output will help us to target a wider audience that can also be reached by traditional online and physical booksellers.
“This is an exciting venture for Anderson Entertainment and one that underlines the continuing strength of the Anderson name and brands and is the perfect addition to our existing threads of direct-to-consumer activity.”
Anderson Entertainment has expressed confidence in the growing interest around its portfolio of sci-fi and adventure themed properties and partnerships, having launched the first ever Gerry Anderson Day to much success across the UK and international space.
With more and more of Gerry Anderson’s classic shows – including the likes of Thunderbirds and Space: 1999 – appearing on TV and streaming platforms, as well as consistently strong sales across DVD and Blu-Ray and new series launches and audiobooks on the way, the appeal of the Anderson Entertainment line-up “remains as strong as ever.”
The firm is currently celebrating the launch and international success of the first Gerry Anderson Day, an event held on April 14th – the same date as the sci-fi world creator’s birthday – that saw streaming and linear TV services, as well as stars, fans, and media platforms line up to support the man and his creations.
Appropriately enough, it was the classic shows that took centre stage on the day. BritBox, the subscription-based streaming service for great British telly and iconic films, offered its selection of the ten greatest episodes from Gerry Anderson’s 60-year career, along with bespoke introductory content featuring exclusive previously unheard audio from Anderson himself, produced by Anderson Entertainment.
Craig Morris, head of editorial, BritBox UK, said:“It was brilliant to be part of such a special day. I felt that it all fitted together perfectly. We have had a fantastic response to the introductions – and a huge spike in viewing to Gerry Anderson content. We look forward to future collaborations.”
Shout! Factory TV offered a 24-hour feast of some of Gerry Anderson’s masterworks broadcasting to fans across North America, and the Network Distributing streaming service offered a five-hour watch party, while Forces TV offered fans multiple platforms on which to vote for their favourite episode of UFO, which was broadcast on the day.
Adam Hardwick, deputy director TV & Cinemas, BFBS, said: “Forces TV really enjoyed being a part of Gerry Anderson Day and the fan engagement on all platforms was tremendous.”
There was also a Terrahawks listen-along organised by audiobooks producer Big Finish Productions, a long-standing partner of Anderson Entertainment.
Steve Berry, head of marketing and publicity, said: “Big Finish celebrated the excitement and enduring legacy of the worlds of Gerry Anderson and this day was the perfect opportunity for us to reach audiences worldwide with the stories they love.”
Online celebrations were led by a special edition 90-minute livestream edition of FAB Live – the Gerry Anderson video podcast hosted by Richard James and Gerry’s son Jamie Anderson – which welcomed to the 90-minute event writers, designers and fans, plus the two stars of the new Thunderbirds audiobook Thunderbirds: Terror from the Stars, voice actor and impressionist Jon Culshaw, star of Dead Ringers and Spitting Image, and actress Genevieve Gaunt, also known as Pansy Parkinson in Harry Potter and the Prisoner of Azkaban, and Wilhelmina ‘Willow’ Moreno Henstridge in the popular soap opera The Royals.
As Jamie Anderson, himself a celebrated writer and producer and MD of Anderson Entertainment, said: “We trended on Twitter – for #GerryAndersonDay and Thunderbirds throughout the day, we had our most concurrent live viewers ever – and we saw quadruple the usual traffic to our sites.”
Radio coverage on both local and national stations, as well as magazine features and newspaper articles complemented online coverage in the run-up to the big day.
Plans are already being made for the 2022 event when broadcasting initiatives can be safely accompanied by live events, special appearances, retail support and new product launches.
Jamie Anderson added: “Dad’s optimism, vision and love of exciting, innovative entertainment have always been at the heart of his appeal and, judging from the response to the first-ever Gerry Anderson Day, that appeal remains as strong as ever. Our aim next year is to build on this success and to make full use of the opportunities for live events and get-togethers we didn’t have first time round. So we’re now raising a glass to the first-ever Gerry Anderson Day – and looking forward to an even bigger event in 2022.”
Anderson Entertainment, the production company founded by Gerry Anderson – the man behind shows like Thunderbirds and Space: 1999 – has detailed a ‘significant new arrival in the audio market’, with the launch of Thunderbirds: Terror from the Stars.
An adaptation of John Theydon’s 1965 book Thunderbirds, the title is the first of Anderson Entertainment’s new series of audio versions of classic Gerry Anderson stories from the ’60s and ’70s. The series is now being made available thanks to a new licensing deal with ITV Studios.
A newly printed collector’s hardback version of the original book will be included with the boxed four-CD set. A download-only version will also be available.
This ‘significant new series’ will build on the vast popularity of Gerry Anderson’s creations and the appeal of audiobooks to a wide range of consumers – from commuters and homeworkers to joggers and gym users.
Anderson Entertainment has already enjoyed success in the audio entertainment market, notably through collaborations on Terrahawks and Captain Scarlet with production company, publisher and distributor Big Finish and its own all-new audio drama First Action Bureau. These audiobooks, however, are entirely Anderson Entertainment-devised and produced, although Big Finish will be handling distribution of the digital download-only versions.
This will also be the first time a dedicated series of audiobook and hardback packages has been produced across a wide range of Anderson titles – most of which have never before been adapted for audio.
In Thunderbirds: Terror from the Stars, the ex-con cockney chauffeur Parker and the stylish aristocrat Lady Penelope, originally voiced by David Graham and Sylvia Anderson, will be brought to life by voice actor and impressionist Jon Culshaw, star of Dead Ringers and Spitting Image, and actress Genevieve Gaunt, also known as Pansy Parkinson in Harry Potter and the Prisoner of Azkaban, and Wilhelmina ‘Willow’ Moreno Henstridge in the popular soap opera The Royals.
Jon Culshaw will also be voicing Jeff Tracy, the head of the Tracy family, and Genevieve Gaunt will play Grandma Tracy. The Tracy brothers, the evil Hood and the brilliant Brains will also be voiced by a talented cast that includes Wayne Forester, Justin T Lee, Joe Jameson and Anna Leong Brophy.
The Thunderbirds: Terror from the Stars audiobook and hardcover reissue of the original book will launch in May on the Gerry Anderson store (shop.gerryanderson.co.uk). The package has been available for pre-order from April 11th in a four-CD set that includes a behind-the-scenes documentary.
Thunderbirds: Terror from the Stars will be followed by audio and hardback versions of other iconic Gerry Anderson creations, including Stingray, Joe 90, UFO and Space:1999. There will also be more Thunderbirds adaptations.
Jamie Anderson, MD of Anderson Entertainment, said: “The success of Anderson Entertainment’s audio-focused ventures, like the all-new audio drama First Action Bureau and Terrahawks, has underlined the strong appeal of audio formats. With material available in the form of popular 1960s and 1970s books and strong support from talented voice casts, we think this new venture will be eagerly embraced by a wide audience.”
If ever you needed an excuse to spend the day streaming episodes of Thunderbirds, Stingray, or any of the plenty other titles in the vast, yet iconic, library of Anderson Entertainment, then let the matter that today marks the first ever Gerry Anderson Day be it.
If you don’t need an excuse, then you’ll be pleased to know that this inaugural event marks just the start of a wider, far-reaching play being made by Anderson Entertainment as the company – headed up by Jamie Anderson, son to the creator of so much now familiar to the sci-fi genre today – looks to build on the rich heritage, nay, pedigree of the Anderson name.
From new content across the entertainment mediums – including audio stories and live action – and tantalising new IP, to its fast-expanding range of merchandise and more left-field licensing opportunities, which includes hotels and themed escape rooms, Anderson Entertainment is a family business with an enduring legacy and some major plans for building upon it.
Here, Robert Hutchins talks to Anderson Entertainment MD, Jamie Anderson about the heritage of a name, the enduring legacy of the series that pioneered the sci-fi genre, and how – when it comes to toys – the Anderson Entertainment portfolio is spanning the generations, as well as why now is the right time to be launching and celebrating Gerry Anderson Day.
Jamie Anderson is a respected writer, director and producer whose CV includes audio plays based on his father’s creations.
We’ve not failed to mention that his father is Gerry Anderson, creator of some of the most iconic and era-defining, as well as genre-defining, television and brand named in entertainment, including Thunderbirds, Stingray, Space: 1999, Terrahawks, and plenty more.
“I’m also MD of Anderson Entertainment, which deals with both the production and merchandising sides of my father’s business,” Anderson tells ToyNews. “I’m not only tasked with building on the continuing popularity of classic shows like Space: 1999, Thunderbirds and Stingray but my team is developing new audio and video productions based on established favourites like Thunderbirds and Terrahawks.
“We’re also building brand-new IP, like audio drama First Action Bureau and the sci-fi drama Firestorm. And there’s a fast-growing merchandising arm to manage! All of this has to be true at all times to the legacy of Gerry Anderson and his creative vision. So, there’s a little pressure…”
And of course the product side has to connect with audiences across the many generations that Anderson spans.
“That’s right,” says Anderson. “One thing all audiences share is a love of the Anderson name, but we obviously differentiate IP and products depending on demographics: merchandise available ranges from model kits and dress-up to t-shirts and collectables. Ideas under consideration include limited edition, hand-coloured silk screen prints, nostalgia-driven publishing – there’s a lot of uncollected material out there – music content and even themed escape rooms.”
And, of course, toys.
“We have high hopes for an expanded toys and collectibles range – and not just for kids. Who doesn’t want to have a Thunderbird 2, a Stingray or a Space 1999 Eagle on their office desk?”
The range of IP to work with is pretty wide too. Anderson is about more than just the Supermarionation puppets of Thunderbirds and Stingray that made it famous. There’s live action like UFO, animated comedy like Dick Spanner and more recent output such as First Action Bureau, an audio sci-fi drama now on its second series.
Clearly, decades after he started out, the Anderson name still resonates. Hence the decision to launch Gerry Anderson Day on his birthday, April 14th. But the timing of the first Gerry Anderson Day is important for other reasons.
“More and more of Gerry’s classic shows are appearing on TV and streaming services; there will be special showings on Gerry Anderson Day. The classics are also enjoying strong sales on DVD and Blu-Ray, while new series and new product ranges are on the way. It’s a good time to celebrate the guy who started it all.”
The continuing relevance of Gerry Anderson’s work is underlined by written and spoken input from writers, stars, famous fans and guests on Gerry Anderson Day. But what inspired the creativity that they are all queuing up to praise?
“Dad’s main inspiration came from real life,” says Anderson. “Right from his early days he was fascinated by aviation. In fact many of the pilots in his shows were inspired by his brother Lionel, a flyer who was killed in the Second World War. But news stories, science documentaries, and things he saw in real life, including, on one occasion, a plane doing an emergency landing, inspired him too. He stored up hundreds of ideas – and many made it to the screen.”
And what about his own creativity? How far did the apple fall from the tree? Take even just a glance at the output that Jamie Anderson has to his own name, and it’s a strong argument that creation is genetically encoded into the Anderson gene. However, in his role at Anderson Entertainment, where do his focuses lay? Is is in IP creation, or spotting the right opportunities for the Anderson brands?
“It’s both,” says Anderson. “Obviously my own background as a writer, director and producer helps me to see opportunities for both new IP and developing existing IP.
“One of our big projects right now is a new series of audio books, the first of which is Thunderbirds: Terror from the Stars. It boasts impressionist Jon Culshaw, star of Dead Ringers and Spitting Image, as Parker and Jeff Tracy and Genevieve Gaunt of Harry Potter and the Prisoner of Azkaban as Lady Penelope.”
Many other audio books will follow, bringing early novelisations to a new audience with the help of some major names. Many of these actors – like Jon Culshaw – were themselves, childhood fans of Gerry Anderson.
“Famous fans like Jon – and Jonathan Ross, Eddie Izzard, John Barrowman and so many others – perfectly illustrate the fondness of so many generations for Gerry’s tremendous legacy,” adds Anderson.
That said, Anderson Entertainment has done lots of new work – against, it has to be said, some tough odds. “Dad would love the idea that we completed series one of First Action Bureau and the new audio book during a lockdown,” says Anderson.
There will be even more famous names featured in a forthcoming Gerry Anderson documentary – “the first serious, in-depth look back at his life, amazingly” – which is being produced by The Format Factory. Coming to TV screens in 2022, it will be, as Benjamin Field of The Format Factory puts it “an appraisal of a great and sometimes flawed man – honest, unflinching, but always fascinating”.
Jamie Anderson has been surprisingly busy given a year of lockdowns. What’s the first thing he’ll doing when all restrictions end?
“In work terms, I’ll probably be doing much the same as I was during lockdown: planning, having meetings, writing, directing – except that I can now do all that with real people in real studios and offices. And I suspect there’s going to be lots to do…”
Anderson Entertainment, the production company founded by the creator of the original Thunderbirds, Gerry Anderson, has detail the first International Gerry Anderson Day to take place on April 14th – marking the birthday of the man behind other hits including Space: 1999 and Captain Scarlet.
Celebrating the life and works of the producer, Gerry Anderson Day will feature special events, live streams, unique new content from Anderson Entertainment, limited edition products, and a special YouTube programme.
There will also be special guest appearances from a number of celebrity fans.
Supporting these plans is the redesigned corporate website anderson-entertainment.co.uk, which launched in mid-January, while the event wouldn’t be an event without its own hashtag – #GerryAndersonDay
The launch of the event coincides with what is shaping up to be ‘one of the biggest years ever’ for the company that has recently secured broadcast deals with a slate of TV and streaming services to run series from its library of classics, while Thunderbirds, Fireball XL5, Stingray, and the 2005 reinvention of Captain Scarlet continue to enjoy strong sales on DVD and Blu-Ray.
Meanwhile, consumer demand is also driving merchandising growth. An expanded direct-to-consumer and retail merchandising offering on the popular online Gerry Anderson Store will see a large number of major launches during the first half of the year. The site is already on course to more than double its year-on-year sales in 2021.
New series are on the way too, overseen by Gerry’s son Jamie, himself a celebrated writer and producer and MD of Anderson Entertainment, including the new sci-fi drama Firestorm and a reboot of ’80s hit Terrahawks. The second series of the popular audio drama hit First Action Bureau – developed and produced during the spring lockdown – will also arrive this year. Series one has just been released on CD.
Jamie Anderson said: “Gerry Anderson’s work has been popular for decades and is still gaining new fans. His creations are today a multi-platform phenomenon that is inspiring an expanding product line and the continuing planning and development of new content.
“With interest high – and growing – across multiple generations of consumers and viewers, we expect strong engagement from both fans and media in the first-ever Gerry Anderson Day.”
BritBox, the subscription-based streaming service, is expanding its Gerry Anderson offering as part of its popular Old School collection of cult kids’ TV shows.
Gerry Anderson, the founder of Anderson Entertainment, is the name behind iconic shows like Thunderbirds and Space:1999, as well as more modern hits like Space Precinct and the 2005 re-imagining of Captain Scarlet.
The entertainment studio had previously secured a broadcast deal with BritBox for four of its best-loved series: the original Thunderbirds, Captain Scarlet and the Mysterons, UFO, and Space 1999. Following the success of the partnership and the growing audience numbers for Anderson Entertainment productions, BritBox is expanding its Gerry Anderson output.
Already, 2021 has seen the addition of 1964’s Stingray (one of the earliest Anderson hits and the first British TV series to be produced entirely in colour) and 1969’s The Secret Service, a mix of live action and puppetry and the last Anderson series to use puppets before the arrival of Terrahawks in 1983.
Further expansion is expected over the course of the coming year, building on BritBox’s portfolio of British TV from the BBC, ITV, Channel 4, and Channel 5, as well as its library of iconic films, remastered classic, and BritBox Originals.
Meanwhile, a multitude of international SVOD platforms have underlined the enduring popularity of classic Anderson Entertainment series. Terrahawks on Amazon Prime and shows on other platforms like Shout Factory, Comet and Pluto, as well, of course, as BritBox, are helping to build a new, younger following alongside the longer-term fanbase.
Linear programming is also getting in on the act through Forces TV and the Horror Channel, while shows on DVD and Blu-Ray continue to enjoy impressive sales.
Anderson Entertainment’s growth in broadcast and streaming partners will now combine with the arrival of new content and an expanded direct-to-consumer and retail merchandising offering to grow the company’s market presence throughout 2021.
The strategy is being led by the company’s highly successful e-commerce site, the Gerry Anderson Store, which boasts a growing list both of licensee-supplied product and new items developed and created by Anderson Entertainment.
Jamie Anderson, MD of Anderson Entertainment, said: “We’re thrilled that BritBox, the premier home for the best of British creativity has extended its Gerry Anderson offering. This confirms the continuing strength of the Anderson brand among viewers of all ages, a strength that will underpin our ongoing expansion strategy for the coming year.”
Craig Morris, programming and scheduling lead for BritBox, added: “We’ve been delighted with the huge popularity of Gerry Anderson’s shows on BritBox and are proud to be working with the team at Anderson Entertainment to bring these beloved TV classics together on a streaming platform for the first time.”
An expanded direct-to-consumer and retail merchandising platform, more broadcast and streaming partners, and more new content development will all be at the heart of Anderson Entertainment’s 2021 plans for expansion.
Detailing a line-up of activity for the year ahead, the firm – founded by Gerry Anderson, the man behind the iconic Thunderbirds and Space:1999 – has earmarked 2021 to be “an exciting and busy year” for its merchandising and licensing activity.
This strategy will be led by the company’s highly successful e-commerce site, the Gerry Anderson Store, which boasts an expanding list both of licensee-supplied product and new items developed and created by Anderson Entertainment.
With 2020 sales from the Official Gerry Anderson Store having already eclipsed the 2019 figure, Anderson Entertainment is now building on the strength of its direct-to-consumer business and working with new partners. This year will also see many more products – and product categories – launching on the store’s site and through other online and physical retail outlets.
This expansion will be enabled by a new cross-category licence that Anderson Entertainment recently signed with ITV Studios, the underlying rightsholder for many classic Gerry Anderson properties.
This licence allows Anderson Entertainment to build on the global recognition of the Gerry Anderson portfolio with expanded product ranges and to build sales opportunities with other retail partners.
On the content side, classic shows will land across more streaming platforms as well as linear TV, DVD and Blu-Ray. New productions will also be a strong focus.
The popular audio drama hit First Action Bureau – developed and produced during the spring lockdown – is now on CD and a new series is planned. Firestorm and the imminent reboot of Terrahawks lead a growing slate of series under development or in production, many of which will be announced later this year.
A new corporate website was launched in mid-January at anderson-entertainment.co.uk which has been redesigned for easier navigation, highlighting the company’s classic and new content, along with its ongoing IP development, consumer products and services.
Jamie Anderson, MD of Anderson Entertainment, said: “We’ve spent a number of years establishing a strong merchandise offering, expanding into new platforms and developing new IP. Anderson Entertainment is now perfectly placed to build on the success of this coordinated strategy. It’s going to be a very exciting 2021.”
Anderson Entertainment, the content production company set up by the late Gerry Anderson, has signed a new license agreement with ITV Studios, to expand the Gerry and Sylvia Anderson portfolio into apparel, publishing, toys and figures, homeware and giftware – and then sell products worldwide.
Anderson Entertainment’s portfolio is home to iconic retro and heritage properties such as Thunderbirds, Captain Scarlet, UFO, and Space: 1999.
Today, with Gerry’s son Jamie, a respected writer and producer, as its managing director, Anderson Entertainment develops its own IP and projects from its founder’s personal archive, as well as manages his estate and existing works. Anderson Entertainment has also developed new content for delivery across a variety of viewing and audio platforms.
Another important part of Anderson Entertainment’s business is its ecommerce offering – the Official Gerry Anderson Store, which sells and makes official and exclusive merchandise available to Anderson fans across the globe. The store has been trading for five years, selling licensed merchandise and a number of exclusive products. Its range encompasses such categories as DVD, Blu-ray, audio, toys, collectibles, clothing and accessories, books, comics, homeware and giftware
Under the terms of the new agreement with rightsholder ITV Studios, Anderson Entertainment is now able to build on the global recognition of the Gerry and Sylvia Anderson portfolio. Importantly, the new agreement also enables the company to build sales opportunities with other retail partners.
Recent years have seen a strong growth in the popularity of the classic Gerry and Sylvia Anderson hits and growing demand for new content from Anderson Entertainment. Product demand has also grown; sales from the Official Gerry Anderson Store are already on course to double the 2019 figure.
Jamie Anderson said: “We’re delighted to have come to this agreement with ITV Studios, which retains its interest in a group of properties with massive revenue-producing potential, while growth is driven by the instantly recognizable Anderson name and iconic brands – many of them known and loved around the world for more than 50 years.”
Christina Lima, VP global franchise management and creative services at ITV Studios, added: “ITV Studios has been working with Anderson Entertainment for some time now, and it’s very clear to us that they have a loyal, engaged and growing fanbase around the world.
“They are the perfect partner to drive consumer product development and sales in an authentic and sensitive way which balances a commercial approach with respect for a group of highly respected heritage brands.”