Revolution Beauty launches global Love Island cosmetics collection

ITV Studios’ smash hit dating format Love Island and Revolution Beauty, the British-based cosmetics and skincare brand, have launched an exclusive makeup collection. The collection will be on sale as of today (May 27th 2022) globally at, and will also be available at retailers, with an exclusive deal at Walgreens stores in the USA and Boots in the UK.  

The Makeup Revolution x Love Island collection consists of a range of makeup products, all inspired by the various summers of love in the Love Island Villa, which will enable Love Island fans all over the world to recreate the looks of the Islanders.

Adam Minto, CEO and Founder of Revolution Beauty, says: “With Love Island quickly becoming a global sensation, we are thrilled to bring summers in the Villa to life through this limited-edition makeup collection.”

Lucie Stoffers, Head of Brand Licensing ITV Studios, Global Entertainment, adds: “We are super excited to partner up with Revolution Beauty and are thrilled that Love Island fans all over the world will be able to recreate the looks of the Islanders. Revolution Beauty and Love Island are both beloved brands that fit perfectly together!”

Love Island has become a reality television phenomenon with the show dominating social media and drawing in audiences from across the globe. Full of drama, romance, flirting and fun, the series sees its occupants living in a stunning villa in a beautiful location. They are on the lookout for romance but as always, the road to love never runs smoothly, as they must not only choose their partner wisely but also win the hearts of the public. It’s up to the viewers to decide who they want to stay in the show as they watch the relationships develop and ultimately which pair they want to crown the hottest couple on the island.

Love Island is owned by ITV Studios and Motion Content Group Ltd and is distributed internationally by ITV Studios. The hit show has been commissioned in 21 territories ranging from the UK, USA to Italy and Germany and many more.

ITV Studios brings Love Island, The Voice, Hell’s Kitchen and more to Vegas

ITV Studios’ Brand & Licensing team is excited to return to Licensing Expo 2022 to catch up face to face with existing and new partners and present its brand portfolio.

With its line-up of premium global brands including Hell’s Kitchen, The Voice, Love Island,  The Chase, Schitt’s Creek, Snowpiercer and many more, ITV Studios is looking forward to establishing successful partnerships with companies that are best in class and have a strong understanding of their market, region and consumers.

With ITV Studios’ extensive catalogue of over 90,000 hours of finished content and 150+ iconic formats – including some of the world’s most beloved brands – there is potential for creating a diverse range of brand licensing deals. ITV Studios is always looking for natural extensions of its brands and the potential to create a true experience, an amazing product or a new way for audiences to engage with its brands, while being relevant at the same time.

The Voice

An all-time favourite amongst families is talent show The Voice, which has been entertaining audiences all over the world for more than a decade. Some of its high-profile partnerships include The Voice of the Ocean with Carnival Corporation, where passengers of Princess, Aida and Costa cruises can experience being part of The Voice competition, and The Voice land-based slots with IGT starring celebrity coaches Ricky Martin, Blake Shelton, Adam Levine and Rita Ora.

On the digital side there is a premium Voice Karaoke App with Yokee and more recently The Voice of Avakin, a metaverse experience from Lockwood Publishing that had 7.5 million visits and over 80 million views on social media. The Voice of Avakin is nominated in the category ‘Best Licensed Product – Digital’ at this year’s Licensing International Excellence Awards. Further licensing  highlights for The Voice include a beauty partnership with MAC Cosmetics for a capsule in-store collection, supported by an on-air campaign and show sponsorships.

Hell’s Kitchen

Hell’s Kitchen is the most popular cooking show around the world. ITV Studios is growing the Hell’s Kitchen licensing programme, which to date includes four Gordon Ramsay Hell’s Kitchen restaurants with Caesars Entertainment in the USA and in the Middle East, offering fine dining in a unique ambience, and 2022 will bring another five brand-new restaurants to the USA. There is also cookware and kitchenware available at Macy’s, premium spices by Spiceology, and a mobile game with Qiiwi, in which you can manage your very own restaurant.

Given the popularity of the series amongst a wide audience demographic that spans men and women from 18 to 55 years old, Hell’s Kitchen lends itself to a variety of consumer products including apparel and accessories, collectibles, gifting and others. And that wide appeal is translating into success – the product Hell’s Seltzer by Brew Pipeline Inc is nominated in the category of ‘Best Licensed Product – Food or Beverage for an Entertainment Property’ at this year’s Licensing International Excellence Awards.

Love Island

A reality television phenomenon that dominates social media wherever it airs, Love Island attracts a global audience, who eagerly anticipate watching their favourite islanders’ love lives unfold. Love Island has travelled to 21 countries, including the UK, USA, Australia, Canada, Germany, Spain and the Nordic countries. Current partners include a mobile roleplaying game with Fusebox, a partnership with I Saw It First for a capsule apparel collection and the iconic Love Island Water Bottle available via dedicated e-shops. New global partnerships in the beauty and mobile category will be announced soon. Licensing opportunities for the series include fashion, fitness, beachwear, events,  food and beverage, and more.

And many more popular brands…

The Multiple Emmy award winning Schitt’s Creek is one of those ITV Studios brands that continues to go from strength to strength, with over 20 partners producing carefully crafted products for the series’ many eager fans, ranging from collectibles to pop-up events, apparel and accessories, beauty, gifts and board games.

The current licensing portfolio for The Chase includes a bingo game with Gala Bingo supported by an on-air partnership and set tours, numerous board games and a new partnership in the mobile space to be announced soon.

Brand new to ITV Studios’ licensing portfolio is the acclaimed post-apocalyptic dystopian thriller series Snowpiercer, based on the French graphic novel Le Transperceneige and the film of the same name. Recently renewed for a fourth season, the series averaged 2 million viewers across its episodes on TNT and featured in Netflix’s Top 5 global shows in early 2021.

ITV Studios is currently at Licensing Expo in Las Vegas. To book a meeting, contact

Poetic Brands adds Schitt’s Creek to its portfolio

Apparel manufacturer Poetic Brands has partnered with ITV Studios to create a range of adult apparel based on the hugely popular riches-to-rags comedy drama Schitt’s Creek.

The new range is set to include men’s and women’s T-shirts, sweatshirts, hoodies and nightwear for distribution across Europe.

Schitt’s Creek made a record-breaking sweep of the 2020 Emmy awards with nine wins, including Outstanding Comedy Series, and has also won a plethora of other awards in its six-year run, including ACTRA awards, Canadian Screen Awards, a Critics’ Choice Television Award, Screen Actors Guild Awards and many more.

ITV Studios has secured a number of international broadcasters for the series, taking the total count to 197 territories. When the sixth and final series launched on Netflix in September 2020, users in the US watched 968 million minutes (Nielsen Streaming Rankings, September 2020), moving the show to the most-watched on the platform.

Elliott Matthews, Executive Director at Poetic Brands, commented: “Schitt’s Creek is one of those series that will go down in history and despite there being no more production, it will continue to be popular with its army of fans. We’re really excited to be launching this apparel range – the brand is part of adult pop culture in the UK and we’re sure it will be a big hit.”

Christina Lima, VP Global Franchise Management and Creative Services at ITV Studios, added: “Schitt’s Creek is one of those brands that everyone wishes to have in their portfolio. After the huge success with the licensing programme in North America, it is time to bring it to Europe. We are very pleased to welcome Poetic Brands as one of our first signed partners in the UK.”

Schitt’s Creek is produced by Not A Real Company Productions Inc. for CBC and Pop TV.

PlayMonster launches Schitt’s Creek version of hit party game THINGS… in ITV Studios deal

ITV Studios is building on recent licensing developments for its record-setting Emmy award-winning sitcom, Schitt’s Creek thanks to a new partnership with PlayMonster’s popular party game, THINGS…

THINGS… Schitt’s Creek Edition puts a new spin on the best-selling party game that has to date, sold more than four million globally since it launched to the market. The easy-to-play party game challenges players to cover topics such as ‘THINGS… you wouldn’t do for a million dollars’, but through the personalities of the show’s cast of characters.

Players will be challenged to create responses to topics like ‘THINGS… Moira needs to survive’, or ‘THINGS… the Roses whish Twyla served at the Cafe Tropical’, and then take turns guessing who said what.

“The hilarity and sarcasm of the Schitt’s Creek characters invites fans to relate on many different levels,” said Scott Flynn, VP sales and marketing at PlayMonster. “Paired with the game of THINGS…, this special edition gives fans a fun, unique way to engage and play, all while referencing their favorite show.” 

THINGS… Schitt’s Creek Edition includes 200 topic cards, a response pad and sticker sheet, and is for four or more players, between ages 14 to adult. It will be available for purchase for $19.99 exclusively at Target on August 15, 2021, and will be available everywhere else on October 1, 2021.

PlayMonster is an international toy and game company with a diversified portfolio that includes popular brands and products such as Koosh, “TOTY Game of the Year” Yeti in My Spaghetti, plus THINGS…, 5 Second Rule, Relative Insanity, Farkle, SET, Five Crowns, and Spirograph.

This is the latest US deal for the ITV produced and distributed Schitt’s Creek, following a slated of partnerships detailed late last year, and a more recent partnership with Lion Brand Yarn Company who launched a line of Rose Apothecary branded wool to enabling fans of the show to recreate some of their favourite looks at home.

Lion Brand Yarn Company launches official Schitt’s Creek line to help fans recreate the show’s iconic looks

The hit Canadian sitcom series, Schitt’s Creek is embarking on a new licensing venture, enabling fans of the ‘must-watch TV series of the pandemic’ to recreate some of the most iconic looks from the pop culture phenomenon.

In partnership with ITV Studios – the global distributor of the award-winning Schitt’s Creek series – Lion Brand Yarn Company is helping the series’ biggest fans create those chic sweaters, tops, and outfits, thanks to its upcoming line of official products.

“We are excited and proud to be partnering with ITV Studios and launching a product line inspired by ‘Schitt’s Creek,’ a show that has captured the hearts of TV viewers in multiple countries,” said Chris Mills, president and CEO of Lion Brand Yarn Company.

“In addition to releasing exclusive yarns and patterns that will allow fans and crafters to recreate their favorite garments, we’re honored to be associated with a show that promotes positivity, warmth, and inclusivity – messages that are integral to Lion Brand’s mission as a company.”

Lion Brand’s line of Schitt’s Creek products will include varying styles and colors of yarn – including white, heather grey, blush, and jet black – all of which will bear an exclusive “Schitt’s Creek” label. It will also include a wide variety of patterns for both adults and children, with detailed instructions on how to create the clothing inspired by the “Schitt’s Creek” characters: David Rose’s unforgettable collection of sweaters; Alexis Rose’s spirited, bohemian cardigans; and more.

Matching merchandise such as pillows and throw blankets will also accompany the line.

“We were thrilled with the opportunity to work with Lion Brand on this first-of-its-kind Schitt’s Creek product line,” said Kim Dingler, CCO global entertainment, ITV Studios.

“Thanks to Lion Brand, a company that shares the Schitt’s Creek ethos of community, consumers and crafters will have a one-stop shop and be able to make their own ‘Schitt’s Creek’ outfits.”

Created by father-and-son duo Eugene and Dan Levy, who also star in the show opposite Catherine O’Hara and Annie Murphy, the Canadian comedy series Schitt’s Creek first debuted in 2015, before a migration to Netflix set it on course to become a worldwide phenomenon.

Over five years and six seasons, the story of a wealthy family displaced and brought down to earth in a modest small town exploded in popularity, and for its final season, it won nine awards at the 72nd Primetime Emmy Awards, including Outstanding Comedy Series, as well as two Golden Globes.

Throughout its run, Schitt’s Creek became as beloved for its bold fashions as it did for its characters and storylines. The unique knits and patterns worn by David Rose (Dan Levy), Moira Rose (O’Hara) and Alexis Rose (Murphy), specifically, inspired countless Halloween costumes as well as major clothing retailers and fashion designers.

“For Lion Brand, the combination of the show’s striking knitwear and its warmhearted themes were a perfect match,” said Mills. “With everything we do, we strive to create a more colorful, connected, comforting, and caring world, and that’s exactly what the world of Schitt’s Creek is. We can’t wait for our customers to make, wear, and enjoy the stunning styles of that world.”

Terror from the Stars | Anderson Entertainment starts count down for Thunderbirds audio book series launch

Anderson Entertainment, the production company founded by Gerry Anderson – the man behind shows like Thunderbirds and Space: 1999 – has detailed a ‘significant new arrival in the audio market’, with the launch of Thunderbirds: Terror from the Stars.

An adaptation of John Theydon’s 1965 book Thunderbirds, the title is the first of Anderson Entertainment’s new series of audio versions of classic Gerry Anderson stories from the ’60s and ’70s. The series is now being made available thanks to a new licensing deal with ITV Studios.

A newly printed collector’s hardback version of the original book will be included with the boxed four-CD set. A download-only version will also be available.

This ‘significant new series’ will build on the vast popularity of Gerry Anderson’s creations and the appeal of audiobooks to a wide range of consumers – from commuters and homeworkers to joggers and gym users.

Anderson Entertainment has already enjoyed success in the audio entertainment market, notably through collaborations on Terrahawks and Captain Scarlet with production company, publisher and distributor Big Finish and its own all-new audio drama First Action Bureau. These audiobooks, however, are entirely Anderson Entertainment-devised and produced, although Big Finish will be handling distribution of the digital download-only versions.

This will also be the first time a dedicated series of audiobook and hardback packages has been produced across a wide range of Anderson titles – most of which have never before been adapted for audio.

In Thunderbirds: Terror from the Stars, the ex-con cockney chauffeur Parker and the stylish aristocrat Lady Penelope, originally voiced by David Graham and Sylvia Anderson, will be brought to life by voice actor and impressionist Jon Culshaw, star of Dead Ringers and Spitting Image, and actress Genevieve Gaunt, also known as Pansy Parkinson in Harry Potter and the Prisoner of Azkaban, and Wilhelmina ‘Willow’ Moreno Henstridge in the popular soap opera The Royals.

Jon Culshaw will also be voicing Jeff Tracy, the head of the Tracy family, and Genevieve Gaunt will play Grandma Tracy. The Tracy brothers, the evil Hood and the brilliant Brains will also be voiced by a talented cast that includes Wayne Forester, Justin T Lee, Joe Jameson and Anna Leong Brophy.

The Thunderbirds: Terror from the Stars audiobook and hardcover reissue of the original book will launch in May on the Gerry Anderson store ( The package has been available for pre-order from April 11th in a four-CD set that includes a behind-the-scenes documentary. 

Thunderbirds: Terror from the Stars will be followed by audio and hardback versions of other iconic Gerry Anderson creations, including Stingray, Joe 90, UFO and Space:1999. There will also be more Thunderbirds adaptations.

Jamie Anderson, MD of Anderson Entertainment, said: “The success of Anderson Entertainment’s audio-focused ventures, like the all-new audio drama First Action Bureau and Terrahawks, has underlined the strong appeal of audio formats. With material available in the form of popular 1960s and 1970s books and strong support from talented voice casts, we think this new venture will be eagerly embraced by a wide audience.”

Merchantwise Licensing heads up Australian and New Zealand licensing programme for Schitt’s Creek

ITV Studios has tapped Merchantwise Licensing to represent the hit comedy series, Schitt’s Creek for licensing opportunities across Australia and New Zealand. Work has already got underway on a licensing programme, with local partner Caprice Australia engaged for apparel, footwear, headwear, bags and more.

Also on board is Merch Mother who will develop products across the homewares, gifts and apparel categories.

Licensing opportunities will also be sought by Merchantwise Licensing across other categories including consumer electronics, food and beverage, gardening and outdoor, room décor, personal care, puzzles and games as well as consumer promotions and stationery and paper goods.

“We are pleased to commence this licensing partnership with ITV Studios – Schitt’s Creek enjoys great broadcast success in Australia and New Zealand across Netflix, ABC Comedy and Foxtel. With its historic nine Emmy awards last year, two Golden Globes wins and two Critics’ Awards in 2021 Schitt’s Creek combines great comedic storytelling with fabulous characters and an impressive cast line-up which will ensure its Australian and New Zealand retail licensing success,” said Merchantwise Licensing’s general manager, Kerryn McCormack.

When filthy-rich video store magnate Johnny Rose, his soap star wife Moira, and their two kids – uber-hipster son David and socialite daughter Alexis – suddenly find themselves broke, they are forced to live in a small, depressing town they once bought as a joke. With their pampered lives now abandoned, they must confront their newfound poverty and discover what it means to be a family, all within the rural city limits of Schitt’s Creek, their new home.

Viewed in English speaking countries on Netflix, Schitt’s Creek also enjoys broadcast across multiple platforms around the world including Now in Germany, TV4 in the Nordics and Canal+ in France. Internationally, the brand has many partners signed across a number of retail categories including collectibles, apparel, gifts, toiletries, puzzles and games and mobile games.

Anderson Entertainment plans portfolio expansion following deal with ITV Studios

Anderson Entertainment, the content production company set up by the late Gerry Anderson, has signed a new license agreement with ITV Studios, to expand the Gerry and Sylvia Anderson portfolio into apparel, publishing, toys and figures, homeware and giftware – and then sell products worldwide.

Anderson Entertainment’s portfolio is home to iconic retro and heritage properties such as Thunderbirds, Captain Scarlet, UFO, and Space: 1999.

Today, with Gerry’s son Jamie, a respected writer and producer, as its managing director, Anderson Entertainment develops its own IP and projects from its founder’s personal archive, as well as manages his estate and existing works. Anderson Entertainment has also developed new content for delivery across a variety of viewing and audio platforms.

Another important part of Anderson Entertainment’s business is its ecommerce offering – the Official Gerry Anderson Store, which sells and makes official and exclusive merchandise available to Anderson fans across the globe. The store has been trading for five years, selling licensed merchandise and a number of exclusive products. Its range encompasses such categories as DVD, Blu-ray, audio, toys, collectibles, clothing and accessories, books, comics, homeware and giftware

Under the terms of the new agreement with rightsholder ITV Studios, Anderson Entertainment is now able to build on the global recognition of the Gerry and Sylvia Anderson portfolio. Importantly, the new agreement also enables the company to build sales opportunities with other retail partners.

Recent years have seen a strong growth in the popularity of the classic Gerry and Sylvia Anderson hits and growing demand for new content from Anderson Entertainment. Product demand has also grown; sales from the Official Gerry Anderson Store are already on course to double the 2019 figure.

Jamie Anderson said: “We’re delighted to have come to this agreement with ITV Studios, which retains its interest in a group of properties with massive revenue-producing potential, while growth is driven by the instantly recognizable Anderson name and iconic brands – many of them known and loved around the world for more than 50 years.”

Christina Lima, VP global franchise management and creative services at ITV Studios, added: “ITV Studios has been working with Anderson Entertainment for some time now, and it’s very clear to us that they have a loyal, engaged and growing fanbase around the world.

“They are the perfect partner to drive consumer product development and sales in an authentic and sensitive way which balances a commercial approach with respect for a group of highly respected heritage brands.”

ITV Studios secures raft of US and Canadian partners for Schitt’s Creek

ITV Studios has detailed a raft of new US and Canadian licensing deals for Schitt’s Creek, as the hit comedy series readies for the launch of its sixth and final season this month.

The show received four Emmy, five Critics’ Choice and two SAG nominations, and won multiple Canadian Screen Awards in 2019, picking up a growing audience of cult fans due to its own brand of quirky humour. 

The 14-episode sixth season will air on the same day and time across the US on Pop TV, and Canada on CBC, with syndication across the US to follow in Autumn 2020 along with Netflix in the US, UK, Eire, Australia, New Zealand, India, Pakistan, Bangladesh, Sri Lanka, Bhutan and Japan.

Created and produced by Daniel Levy and his father Eugene Levy, the series follows a wealthy family who lose their fortune and are forced to relocate to a rundown motel in the small town of Schitt’s Creek.

The cast includes Eugene Levy (American Pie), Catherine O’Hara (Home Alone, Beetlejuice), Daniel Levy, Annie Murphy, Chris Elliot (Everybody Loves Raymond, There’s Something About Mary), Emily Hampshire, Jennifer Robertson, Noah Reid, Dustin Milligan, Sarah Levy, and Karen Robinson.

Licensing partners include Rizzoli with 2020 and 2021 calendars, Beekman 1802 for a collection of  high end gift toiletries based on the in-world brand Rose Apothecary, Hi-Line whose official web store is now live and who support the ongoing live shows with tour merchandise, and Funko who will launch a range of Pop! Vinyl figures based on the main characters from March.

UGC and fan art designs are also available direct-to-consumer through Redbubble.

To celebrate the launch of the new season, Pop TV held exclusive pop up Visit Schitt’s Creek immersive experiences in New York City and Los Angeles this past November and December, with Hi-Line servicing the official merchandise.

The event offered free reservations, which were all claimed within minutes by thousands of fans who interacted with authentic set pieces and detailed recreations, allowing them to visit the world of Schitt’s Creek; coverage of Visit Schitt’s Creek has reached billions of impressions.

In addition, Beekman 1802 is planning a Rose Apothecary-branded takeover in their flagship New York store on January 7th to promote the new range and the return of the series.

Further deals currently in negotiation include Apparel, Publishing and other exciting merchandise tie-ins.