Tag Archives: The LEGO Group

LEGO expands its Nintendo partnership to bring Luigi into the LEGO Super Mario universe

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Super Mario’s often-forgotten brother, Luigi, is stepping out of the shadows and into the LEGO Super Mario universe as the toymaker extends its partnership with Nintendo to unveil the LEGO Super Mario Adventures with Luigi Starter Course.

Featuring an interactive LEGO Luigi figure, this is the latest extension of the popular LEGO Super Mario product line that tipped best-seller lists last year. Based on a traditional LEGO brick product, the LEGO Super Mario play experience allows kids to freely build Super Mario courses and bring their Mario and Luigi figures to life.

LEGO Luigi will boast the character’s recognisable personality, unique voice, and in one LEGO plate taller than LEGO Mario, staying true to Luigi’s look and traits.

Similar to the Adventures with Mario Starter Course, this new set is an additional entry point to the world of LEGO Super Mario and is compatible with the Mario Starter Course, all Expansion Sets, collectible Character Packs and Power-Up Packs. Built with the same technology as his brother, LEGO Luigi comes with a colour sensor, LCD screen to display many different reactions to movement, and a speaker that plays iconic sounds and music from the Super Mario video game series.

When moving LEGO Luigi from the Start Pipe to the Goal Pole, players can earn digital coins in real-life level-play by helping LEGO Luigi complete a spinning seesaw challenge, interacting with the new Pink Yoshi and defeating Boom Boom and a Bone Goomba.

The 71387 Adventures with Luigi Starter Course includes brown-colored bricks signifying the Tower biome that will trigger a new sound from LEGO Luigi and a ? Block designed to offer exciting extra rewards. The LEGO Super Mario product line offers a unique play experience in which players will get instant feedback for creative ways to build and play.

“We are very pleased to add Mario’s twin brother, Luigi, to the LEGO Super Mario family with the new LEGO Super Mario Adventures with Luigi Starter Course,” said Takashi Tezuka, executive officer and game producer of Nintendo Co., Ltd.

“Please welcome him as a companion on your adventures in the world of LEGO Super Mario. The addition of Luigi and Mario together creates new kinds of fun play. I look forward to see what exciting journeys kids will take with these two characters.”

Julia Goldin, chief product and marketing officer, the LEGO Group, added: “LEGO play lets children unleash their imaginations, and we’re so excited Luigi has arrived to help them create even more LEGO Super Mario adventures.

“Everybody loves Luigi! With his unique personality, green cap and distinctive moustache, he has been highly requested by fans all over the world, and we are thrilled to welcome him to this interactive playset that is really changing the way people engage with Super Mario and LEGO play.”

The 280-piece Adventures with Luigi Starter Course can be built, rebuilt and combined with all other LEGO Super Mario sets in many fun ways to create new LEGO Super Mario worlds. The free LEGO Super Mario app, developed by the LEGO Group, is compatible with all LEGO Super Mario products and keeps track of scores to encourage continuous rebuilding.

LEGO expands its Nintendo partnership to bring Luigi into the LEGO Super Mario universe

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Super Mario’s often-forgotten brother, Luigi, is stepping out of the shadows and into the LEGO Super Mario universe as the toymaker extends its partnership with Nintendo to unveil the LEGO Super Mario Adventures with Luigi Starter Course.

Featuring an interactive LEGO Luigi figure, this is the latest extension of the popular LEGO Super Mario product line that tipped best-seller lists last year. Based on a traditional LEGO brick product, the LEGO Super Mario play experience allows kids to freely build Super Mario courses and bring their Mario and Luigi figures to life.

LEGO Luigi will boast the character’s recognisable personality, unique voice, and in one LEGO plate taller than LEGO Mario, staying true to Luigi’s look and traits.

Similar to the Adventures with Mario Starter Course, this new set is an additional entry point to the world of LEGO Super Mario and is compatible with the Mario Starter Course, all Expansion Sets, collectible Character Packs and Power-Up Packs. Built with the same technology as his brother, LEGO Luigi comes with a colour sensor, LCD screen to display many different reactions to movement, and a speaker that plays iconic sounds and music from the Super Mario video game series.

When moving LEGO Luigi from the Start Pipe to the Goal Pole, players can earn digital coins in real-life level-play by helping LEGO Luigi complete a spinning seesaw challenge, interacting with the new Pink Yoshi and defeating Boom Boom and a Bone Goomba.

The 71387 Adventures with Luigi Starter Course includes brown-colored bricks signifying the Tower biome that will trigger a new sound from LEGO Luigi and a ? Block designed to offer exciting extra rewards. The LEGO Super Mario product line offers a unique play experience in which players will get instant feedback for creative ways to build and play.

“We are very pleased to add Mario’s twin brother, Luigi, to the LEGO Super Mario family with the new LEGO Super Mario Adventures with Luigi Starter Course,” said Takashi Tezuka, executive officer and game producer of Nintendo Co., Ltd.

“Please welcome him as a companion on your adventures in the world of LEGO Super Mario. The addition of Luigi and Mario together creates new kinds of fun play. I look forward to see what exciting journeys kids will take with these two characters.”

Julia Goldin, chief product and marketing officer, the LEGO Group, added: “LEGO play lets children unleash their imaginations, and we’re so excited Luigi has arrived to help them create even more LEGO Super Mario adventures.

“Everybody loves Luigi! With his unique personality, green cap and distinctive moustache, he has been highly requested by fans all over the world, and we are thrilled to welcome him to this interactive playset that is really changing the way people engage with Super Mario and LEGO play.”

The 280-piece Adventures with Luigi Starter Course can be built, rebuilt and combined with all other LEGO Super Mario sets in many fun ways to create new LEGO Super Mario worlds. The free LEGO Super Mario app, developed by the LEGO Group, is compatible with all LEGO Super Mario products and keeps track of scores to encourage continuous rebuilding.

LEGO marks 20 years of LEGO Harry Potter with new sets exploring the magic of the Wizarding World

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Marking 20 years of the LEGO Harry Potter franchise, the Danish toy maker has rebooted its partnership with Warner Bros. Consumer Products to reveal a new range of building sets that delve deeper into the magic of Hogwarts and the Wizarding World of Harry Potter.

The enchanted walls of Hogwarts will set the scene for many of the new sets, however, LEGO is giving fans the chance to spread their wings and explore the wizarding world with the likes of Dumbledore’s Phoenix, Fawkes, or the snow-capped streets of Hogsmeade Village.

Many of the sets will also interconnect, allowing fans to extend the play into different areas of Hogwarts.

A number of the new sets will also come with an exclusive golden minifigure to mark the 20th Anniversary of LEGO Harry Potter. These collectibles mark just some of the characters that have helped fans play out some of the franchise’s most memorable moments across two decades of LEGO Harry Potter.

The new sets will be available from LEGO.com, LEGO Stores and selected retailers from June 1st this year and more widely from August 1st. A selection of the sets will also be available to pre-order from April 16th at LEGO.com and other retailers globally.

The new line-up will include:

  • LEGO Harry Potter Hogwarts: Polyjuice Potion Mistake. Builders can join Harry, Ron and Hermione as they brew the powerful Polyjuice potion in Moaning Myrtle’s bathroom and transform as they gulp the potion. Don’t forget to explore the hidden tunnel beneath the sink.
  • LEGO Harry Potter Hogwarts: Fluffy Encounter. Young witches and wizards can try their luck at sneaking past the giant, three-headed dog, and reaching the trapdoor before Fluffy wakes.
  • LEGO Harry Potter Hogsmeade Village Visits. Take a trip to the snowy village of Hogsmeade to buy tongue-tingling acid pops from Honeydukes, or order a refreshing Butterbeer at the Three Broomsticks.
  • LEGO Harry Potter Chamber of Secrets. Budding builders can join the action in the Chamber of Secrets as Harry battles against Tom Riddle and the Giant Basilisk.
  • LEGO Harry Potter Hogwarts Wizard’s Chess. LEGO fans can try their hand at the magical game to save the Philosopher’s Stone before using the pieces again and again to master the art of Muggle chess. Available exclusively from Target in the US, and LEGO.com and LEGO Stores globally.
  • LEGO Harry Potter Harry Potter & Hermione Granger. Children can maximize the magical fun with these 10 in. (26 cm) tall brick-built Harry Potter and Hermione Granger models as they recreate some of their favourite storylines from the films. Available exclusively from Target in the US, and LEGO.com and LEGO Stores globally.
  • LEGO Harry Potter Fawkes, Dumbledore’s Phoenix. LEGO fans can capture the magical personality and graceful flight of Fawkes, the intelligent Phoenix from the Harry Potter films. Available exclusively from Target in the US, and LEGO.com and LEGO Stores globally.
  • LEGO Harry Potter Hogwarts: First Flying Lesson. Builders can grab a broomstick and take part in a flying class with Madam Hooch, mounting a broom and shooting off on a wild ride around the Hogwarts rooftops. Available exclusively from Kohl’s in the US, and LEGO.com and LEGO Stores globally.

Marcos Bessa, LEGO Harry Potter design lead, commented: “Two decades ago, we launched the first LEGO Harry Potter set – which I played with as a 12 year old – and fans have remained just as enchanted by the magical adventures that they can relive and replay with the LEGO sets today as they were in 2001.

“These new products are packed full of captivating features and exciting design twists that we hope will excite and enthrall builders of all ages as they explore some of their favourite moments from the films.”

LEGO sees strong growth in 2020 led by innovative partnerships with cross-audience appeal

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A portfolio of strong licences and a cross-generational appeal to kid and adult audiences through the blend of physical-digital play has helped The LEGO Group to a strong year of growth over 2020, as the Danish toy maker reports a 21 per cent growth in consumer sales compared to the year prior.

LEGO Star Wars and LEGO Super Mario have been named among some of the company’s best-selling licensed ranges throughout the past year, as the group’s tie-up with the Nintendo property and its innovative lean into the mix of physical and digital play, become one of its best-selling themed sets.

LEGO Friends has also been credited with helping the group to a successful year of growth that saw revenue at the firm increase 13 per cent to DKK 43.7 billion, despite the challenges posed by the pandemic.

LEGO’s CEO has attributed the success to the ‘passion, creativity, and resilience’ of its team who has “worked tirelessly to keep the world playing” over the course of the challenging year.

As a result, LEGO has seen operating profit hit DKK 12.9 billion, an increase of 19 per cent compared to the year prior, while the brand’s global market share grew both across the world and in its largest 12 markets.

Consumer sales in all market groups grew double digits, with especially strong growth in China, the Americas, Western Europe and Asia Pacific.

Growth in operating profit was driven by strong sales and offset by strategic investments and increased distribution costs associated with shipping products globally following the temporary, enforced closure of manufacturing sites in Mexico and China. Net profit grew 19 percent to DKK 9.9 billion, while free cash flow was strong at DKK 11.5 billion.

CEO Niels B Christiansen said: “For the past two years we’ve made large-scale investments in initiatives designed to support long-term growth. In 2020, we began to see the benefits of these, especially in e-commerce and product innovation.

“We know children and adults love the LEGO brick and that will always be the heart of our business. But today’s children are growing up in a digital world and they effortlessly blend online and physical play.

“We are excited to offer them safe, exciting play experiences that are fun and offer new ways to learn and be creative.”

The LEGO Group also continued to invest in its brand through its global brand campaign Rebuild the World and in 2020 was named the world’s most loved brand.

On top of this, the company’s omnichannel retail system has supported growth in its partners’ and its own channels as physical stores were forced to temporarily close to prevent the spread of COVID-19.

The number of visits to LEGO.com doubled compared with the prior year, while the company continued its global store expansion programme. During 2020, it opened 134 new retail stores, including 91 stores in China, bringing the total number of LEGO branded stores globally at the end of 2020 to 678.

The company plans to open a further 120 stores in 2021, 80 of those in China.

“People are looking for unique and memorable physical brand experiences, so we will continue to invest to expand our global retail footprint, as well as elevate our instore shopping experiences,” continued Christiansen.

“This approach strengthens our brand, creating a positive impact across all channels. We will also further build our e-commerce capabilities to support online shopping on our own and our partners’ platforms.”

The LEGO Group concluded its financial report with an update on its initiative to positively impact on the future of play. Last year, the firm detailed that up to $400 million will be invested over three years in sustainability initiatives, focusing on learning through play, reducing its environmental impact, and ensuring inclusive workplaces.

The company has begun trials of paper bags to replace single-use plastic packaging in its products and announced a commitment to reducing its absolute carbon emissions by 37 per cent by 2032.

During the year, it also partnered with a range of organisations to support its efforts and will work with UN Women to empower women in all of its workplaces, as well as the Ellen MacArthur Foundation to explore circular business models.

Christiansen concluded: “The challenges facing this generation of children are urgent and complex and must be addressed through a collective effort by companies, governments and experts.

“We look forward to joining forces with children, parents, colleagues and partners to help shape a bright future for generations to come.”

LEGO details next Adidas collab drop in LEGO Dots and LEGO Ninjago apparel collection

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The LEGO Group has detailed the next drop in its continued collaborative project with Adidas; a new apparel collection featuring sleek colours and designs inspired by LEGO Dots and LEGO Ninjago.

The new collection will be available to Adidas Creative Club members from March 1st this year, with broad distribution following from March 4th.

The collaboration between the two brands is a multi-year partnership that aims to’ infuse more fun into the lives of kids and adults through playful products across apparel, hardware and bricks.’ It kicked off with the AZX800 sneaker in September 2020, and since then, fans have been able to celebrate their creativity and passion for the two brands in new ways.

Most recently the two launched a line-up of children’s clothes and shoes wrapped in the original four LEGO colours – red, yellow, blue, and green. Added to the assortment is the latest to take inspiration from LEGO Dots and LEGO Ninjago.

The adidas x LEGO DOTS collection focuses on the creative potential of children. The collection enables kids to express their personality, create their own style and show the world who they are, using colourful and fun patterns. The playful designs will spark imagination and convey a message to children that it’s their world and that they make the rules.

The Adidas X LEGO Ninjago collection includes pieces that celebrate the 10th anniversary of this LEGO play theme as well as the timeless world of classic NINJAGO. With this range, kids can leap into action and master their journey the ninja way. It features vibrant designs that represent the elemental NINJAGO powers, while enabling kids to express themselves and master ninja skills: being a good friend, confident, inclusive and true to oneself.

LEGO launches wellness soundscape using the satisfying sounds of 10,000 bricks

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The LEGO Group is treading (softly) new ground for toys in the mindfulness space with the launch of a new LEGO White Noise playlist, designed to help listeners find a moment of relaxation – by listening the noises made by LEGO bricks.

But there’s no soundtracks of fully-grown adults yelping as they step on LEGO bricks left across the floor, but moreover, a curated list of tracks that have each been created using nothing but LEGO and the sounds that they make.

Designers of the LEGO White Noise playlist experimented with over 10,000 bricks in their quest for the perfect soothing sounds. The result is a soundscape that includes tracks such as It All Clicks, capturing the sound of two LEGO elements joining together, and The Waterfall, created by pouring thousands of LEGO bricks on top of one another.

Like other white noise tracks, the playlist is designed to help listeners find a moment of zen in their day, making it an audio accompaniment for falling asleep, unwinding, or relaxing through LEGO building.

The playlist can be accessed for free from over 15 different music streaming platforms including Spotify, iTunes and Google Music.

The LEGO White Noise playlist has been released to accompany the immersive LEGO Botanical Collection building experience, following research that found that almost three quarters (73 per cent) of adults are on the hunt for new ways to destress.

The new LEGO Botanical Collection includes the LEGO Flower Bouquet and the LEGO Bonsai Tree that are designed to offer adults an immersive building experiences to help them express their creativity and destress as they build a beautiful model that can be proudly displayed when completed.

Both sets are available now from LEGO.com, LEGO Stores and other retailers globally.

LEGO teams with Universal Music Group to launch creative music franchise LEGO Vidiyo

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The LEGO Group has teamed up with Universal Music Group to unveil LEGO Vidiyo, an innovative music video maker experience that celebrates children’s creativity and passion for music.

Through LEGO Vidiyo, kids can direct, produce, star in, and share their own music videos, using chart-topping tracks from Universal Music’s wealth of global artists.

Aimed at kids aged seven to ten, LEGO Vidiyo aims to provide a safe universe where they can explore physical and digital play by letting them experiment with play and music. LEGO states that the platform combines new technology with the LEGO System in Play, to help kids discover music, express themselves, and do so with anonymity that keeps them safe online as they upload their content to the accompanying App feed.

Accessed through a mash-up of LEGO elements, minifigures, music, augmented reality, and a new app, LEGO Vidiyo features endless combinations of editing options that are unlocked through new special effect ‘BeatBits.’

Kids can choose one of the man songs in the App from a variety of established artists. They can then create their own band form a collection of physical minifigures which can be customised and brought to life in different scales through AR tech n the Vidiyo app. Using ‘BeatBits’ – decorated 2×2 square LEGO elements that unlock special features when scanned – users can then line-up an array of special effects. This element allows them to control everything from video and music styles, to scene effects.

LEGO Vidiyo music videos can be set anywhere, and kids can set their stage by scanning their surroundings. Then, by hitting the selected BeatBits in the app, children can take creative control of their music video production, creating dance moves and audio effects in a 60 second performance. These performances can even be trimmed down to five, ten, 15, or 20 seconds clips for sharing with friends.

Finally, once the content has passed moderation, these clips can then be uploaded to the App feed.

LEGO underlines that any content featuring personally-identifiable information, such as children starring in the video, will not be approved for the App feed upload, but can be stored locally in-app, so friends and family can enjoy the content.

New music, challenges, and inspirational content will be added regularly to the App to keep gameplay fresh and encourage children to continue developing their creative skills. The challenges are designed to help young creators transform their videos from simple performances to exciting and dynamic productions, while ensuring they take full advantage of the wide range of features LEGO VIDIYO has to offer through new unique BeatBits.

“We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves,” said Julia Goldin, chief marketing officer, the LEGO Group.

“Research shows over three quarters (79 per cent) of parents globally wish their children had more creative confidence, so we’re launching LEGO Vidiyo to help make that happen. We know children are always chasing new ways to experiment creatively, and LEGO Vidiyo is here to help all kids with a passion for music unleash their creativity through LEGO building and music video production. We can’t wait to see what they come up with.”

LEGO Vidiyo is the first collaboration between the LEGO Group and Universal Music Group, after the two companies announced their partnership in April 2020.

Olivier Robert-Murphy, executive vice president, Universal Music Group and Brands added: “Through this innovative global partnership – with the power of music and play harnessed to support early development of creativity – children around the globe will be able to express themselves as they stage, direct, perform, and share their music videos.

“LEGO Vidiyo is a great way for millions of kids to discover new music and get closer to their favourite artists while learning and connecting through play.”

LEGO Vidiyo will witness the roll-out of a new App experience, LEGO sets, and lifestyle products, which are being brought to life in partnership with Bravado, Universal Music Group’s industry-leading merchandise and brand management company.

The first LEGO Vidiyo products will be available in the UK from March 1st 2021.

LEGO opens its first airport LEGO Store in the US in Marshall Retail Group partnership

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The LEGO Group has opened its first airport LEGO Store in the US, having partnered with The Marshall Retail Group – a WHSmith Company – to set up shop inside Salt Lake City International Airport.

The all-new LEGO store allows visitors the opportunity to shop for hard-to-find products from the LEGO portfolio, as well as its top sellers, unique featured items, and more.

“Marshall Retail Group is honoured to open the first ever LEGO retail store in the United States in an airport and we’re thrilled to partner with The LEGO Group as it continues to inspire and develop the builders of tomorrow through creative play and learning,” said Michael C Wilkins, chief executive officer of Marshall Retail Group.

“With its inimitable products and playful atmosphere, we’re confident the LEGO storefront will provide visitors of all ages an unforgettable experience as they travel through the newly-constrcuted Salt Lake City International Airport.”

Among the ranges in stock at the new store will be toddler-friendly LEGO Duplo play-sets, best-selling LEGO City builds, LEGO Friends, and a raft of specialist builds from LEGO Technic, including the Lamborghini Sian FKP 37.

“We are proud to have the first out of many LEGO airport stores in the US here in Salt Lake City. The LEGO airport store offers a premium retail experience to the traveler and engages families, children, and adults​ with a broad range of products from LEGO DUPLO to very sophisticated LEGO Technic models,” said Simon S. Bast, head of sales for Travel Retail Americas.

LEGO unveils 123 Sesame Street set through LEGO Ideas and Sesame Workshop partnership

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The LEGO Group has lifted the lid and taken us all on a trip down Sesame Street, as it prepares to launch its LEGO Ideas 123 Sesame Street building set. Voted for by LEGO fans the world over, the set is the latest product from the LEGO Ideas collection.

Created with all the elements of 123 Sesame Street, the new set is packed with authentic details from the famous New York City neighbourhood. From Bert and Ernie’s apartment, to Big Bird’s nest, where the grown-ups finally met Mr. Snuffleupagus in person – builders can now live out some of Sesame Street’s most memorable moments.

LEGO Ideas 123 Sesame Street allows fans to pass by Hooper’s Store, Oscar the Grouch’s trash can, and plenty other quintessential Sesame Street locations. The set includes a cast of exclusive buildable minifigures that have been created specifically for the set, including Cookie Monster, Elmo, and Big Bird.

The new LEGO Ideas 123 Sesame Street set is part of the LEGO Ideas collection, which offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits.

123 Sesame Street is the result of the artistic efforts of LEGO enthusiast Ivan Guerrero, who said: “As a long-time fan of the LEGO Group and Sesame Street, it has been a dream come true to be able to merge my two passions into a memorable set for fellow builders to enjoy.

“LEGO bricks and Sesame Street shaped both my childhood and adult years, and the opportunity to work with the LEGO Ideas team to bring this quintessential New York street to life has been thrilling.”

Federico Begher, VP of global marketing at The LEGO Group, added: “We were instantly drawn to Ivan’s idea, as we had never created an official LEGO product with Sesame Street before. It was clear from the submission that Ivan is passionate about Sesame Street and he really brought it to life with the wide array of characters and bright, classic colours.

“For the first time in the history of LEGO Ideas, we also had the opportunity to create brand new minifigures for a set – bringing something new and exciting to our LEGO fans.

“Knowing the impact Sesame Street has had on the world for decades, sharing similar values with generations past and present, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas.”

Gabriela Arena, Sesame Workshop’s vice president of licensing, North America, added: “Your imagination and creativity can take you places—and with the help of LEGO Ideas, it’s now transporting fans to Sesame Street where you’re never too old for a playdate.”,

The new set weights in at 1,367 LEGO pieces, measuring 24 cm high, 35cm wide, and 21cm deep. LEGO® 123 Sesame Street will be available directly via LEGO.com and LEGO Stores from 1st November.

LEGO unveils 123 Sesame Street set through LEGO Ideas and Sesame Workshop partnership

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The LEGO Group has lifted the lid and taken us all on a trip down Sesame Street, as it prepares to launch its LEGO Ideas 123 Sesame Street building set. Voted for by LEGO fans the world over, the set is the latest product from the LEGO Ideas collection.

Created with all the elements of 123 Sesame Street, the new set is packed with authentic details from the famous New York City neighbourhood. From Bert and Ernie’s apartment, to Big Bird’s nest, where the grown-ups finally met Mr. Snuffleupagus in person – builders can now live out some of Sesame Street’s most memorable moments.

LEGO Ideas 123 Sesame Street allows fans to pass by Hooper’s Store, Oscar the Grouch’s trash can, and plenty other quintessential Sesame Street locations. The set includes a cast of exclusive buildable minifigures that have been created specifically for the set, including Cookie Monster, Elmo, and Big Bird.

The new LEGO Ideas 123 Sesame Street set is part of the LEGO Ideas collection, which offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits.

123 Sesame Street is the result of the artistic efforts of LEGO enthusiast Ivan Guerrero, who said: “As a long-time fan of the LEGO Group and Sesame Street, it has been a dream come true to be able to merge my two passions into a memorable set for fellow builders to enjoy.

“LEGO bricks and Sesame Street shaped both my childhood and adult years, and the opportunity to work with the LEGO Ideas team to bring this quintessential New York street to life has been thrilling.”

Federico Begher, VP of global marketing at The LEGO Group, added: “We were instantly drawn to Ivan’s idea, as we had never created an official LEGO product with Sesame Street before. It was clear from the submission that Ivan is passionate about Sesame Street and he really brought it to life with the wide array of characters and bright, classic colours.

“For the first time in the history of LEGO Ideas, we also had the opportunity to create brand new minifigures for a set – bringing something new and exciting to our LEGO fans.

“Knowing the impact Sesame Street has had on the world for decades, sharing similar values with generations past and present, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas.”

Gabriela Arena, Sesame Workshop’s vice president of licensing, North America, added: “Your imagination and creativity can take you places—and with the help of LEGO Ideas, it’s now transporting fans to Sesame Street where you’re never too old for a playdate.”,

The new set weights in at 1,367 LEGO pieces, measuring 24 cm high, 35cm wide, and 21cm deep. LEGO® 123 Sesame Street will be available directly via LEGO.com and LEGO Stores from 1st November.