The Sims FreePlay and LEGO DOTS form virtual partnership

The Sims FreePlay has teamed up with LEGO DOTS for a virtual partnership that will allow players to bring LEGO DOTS products to life within the game.

The Sims FreePlay is a mobile experience that allows Sims creators – known as Simmers – to create an entire town inspired by their own style and personality. Opening a new world of DOTS-inspired fun and in-game products, the collaboration – engineered by Electronic Arts’ Firemonkeys Studio – features a limited-time LEGO DOTS x The Sims Live Event and free LEGO DOTS pack, both of which are officially available until July 24. The limited-time LEGO® DOTS x The Sims Live Event allows players to complete a series of activities to unlock the exclusive items by crafting at Arts and Crafts Stations to gather resources over the course of the event.

Once they have collected enough resources, Simmers can unlock up to 10 exclusive DOTS products to put in their Sims’ virtual home. This includes real-life products like a banana pencil holder, candy land bracelet, message boards, rainbow bracelet, stick-on canvas, stitch-on canvas, panda tray, and ice cream picture frame, plus inspired décor such as bright wallpapers, fabulous flooring, and other fun items featuring bold colours and special patterns.

“We want to connect with LEGO DOTS fans in a new way and introduce DOTS to passionate Sims FreePlay players,” says Marjorie Satgé Lopez, Global Marketing Manager of LEGO. “We can’t wait to see the engagement from fans who fully immerse themselves in the Live Event and free pack, whether it’s through crafting jewellery, decorating their Sims’ houses with DOTS-inspired items, creating a LEGO DOTS message board design, or sharing their creations with other like-minded fans on social media.”

“Our game developers worked directly with the LEGO DOTS team for their guidance so that we could ensure that players felt their Sims were accurately interacting with the real-life products from their retail line, and we are excited about what we were able to achieve,” says Danni Hindi, Game Producer of The Sims FreePlay. “Both The Sims FreePlay mobile game and DOTS are suited to being taken with you on the go, everywhere and anywhere! We are extremely excited to bring DOTS sets into our game; the patterns, likeness and item scale – it took a lot of time and effort to get it absolutely right.”

The Sims FreePlay partnership with LEGO DOTS is available to all players until July 24 2022.

Download The Sims FreePlay for free on iOS, Android and Amazon devices here:

To view the real-life LEGO DOTS products included in The Sims FreePlay, click here: LEGO® DOTS | Fun Crafts for Kids



LEGO details next Adidas collab drop in LEGO Dots and LEGO Ninjago apparel collection

The LEGO Group has detailed the next drop in its continued collaborative project with Adidas; a new apparel collection featuring sleek colours and designs inspired by LEGO Dots and LEGO Ninjago.

The new collection will be available to Adidas Creative Club members from March 1st this year, with broad distribution following from March 4th.

The collaboration between the two brands is a multi-year partnership that aims to’ infuse more fun into the lives of kids and adults through playful products across apparel, hardware and bricks.’ It kicked off with the AZX800 sneaker in September 2020, and since then, fans have been able to celebrate their creativity and passion for the two brands in new ways.

Most recently the two launched a line-up of children’s clothes and shoes wrapped in the original four LEGO colours – red, yellow, blue, and green. Added to the assortment is the latest to take inspiration from LEGO Dots and LEGO Ninjago.

The adidas x LEGO DOTS collection focuses on the creative potential of children. The collection enables kids to express their personality, create their own style and show the world who they are, using colourful and fun patterns. The playful designs will spark imagination and convey a message to children that it’s their world and that they make the rules.

The Adidas X LEGO Ninjago collection includes pieces that celebrate the 10th anniversary of this LEGO play theme as well as the timeless world of classic NINJAGO. With this range, kids can leap into action and master their journey the ninja way. It features vibrant designs that represent the elemental NINJAGO powers, while enabling kids to express themselves and master ninja skills: being a good friend, confident, inclusive and true to oneself.