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Tag Archives: Harry Potter

Warner Bros and Pottermore form new alliance to ramp up Harry Potter digital content

Warner Bros has embarked on a new joint venture with the online Harry Potter platform, Pottermore in a move to “widen and deepen” how the franchise is built on in the digital sphere. The new project will culminate in the formation of The Wizarding World Digital and will now have …

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YuMe Toys grows European reach as Maxx Marketing appoints two new distributors

YuMe Toys, the name behind products such as the Harry Potter Real Talking Sorting Hat, is growing its reach across Europe thanks to a series of new distribution deals. The toy brand owner, Maxx Marketing has appointed two new European distributors for the range in the form of TF1 Games/Dujardin …

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Charms race: How is tech becoming the lead character in today’s movie toy launches?

Films today have become a battleground for technology and explosive entertainment, and with that has come a greater expectation from the toys that tie it all together. Robert Hutchins takes a look at how tech is fast becoming the lead character in today’s movie toy launches

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