Tag Archives: peter rabbit

Audio storyteller Tonies welcomes Disney’s Aladdin, Peter Rabbit, and Miffy to its licensed library

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The audio storytelling platform, Tonies continues to strengthen its licensed story portfolio with new additions from Disney’s Aladdin, Beatrix Potter’s Peter Rabbit, and Miffy.

Expanding its licensing partnerships with Disney, Penguin Random House, and Miffy brand owner, Mercis, Tonies has launched the three new additions to its growing collection of licensed story-telling figurines.

Each character can be placed on top of the Toniebox audio system for children to listen to their classic stories, as the firm offers children new ways to engage with their favourite characters through both screen-free play and storytelling.

Peter Rabbit introduces children to the world of Beatrix Potter with the inclusion of a collection of stories featuring The Tale of Benjamin Bunny, The Tale of Mr Tod, and The Tale of the Flopsy Bunnies.

Meanwhile, Miffy’s Adventures features ten tales of adventure as Miffy and her friends learn to cope with difficult situations and discover new things.

The line-up is completed with Disney’s teling of its animated classic, Aladdin.

The latest additions have been made available to retailers across the UK from this week.

Penguin Random House launches National Trust, Christmas Grotto, and Instagram campaigns for Peter Rabbit

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Penguin Random House UK has launched a series of new brand activations for Peter Rabbit, giving families the chance to come together this winter as lockdown restrictions lift in the UK.

Leading the charge is a dedicated partnership with the National Trust that will see a series of Peter Rabbit Winter Activity Trails launch across 90 National Trust places within the UK this month. The trails will offer families nature-themed activities in outdoor settings, while a range of Peter Rabbit gifts will be stocked at all National Trust shops and online.

The ambitious partnership will bring Peter Rabbit to the Trust’s impressive family audience with an expected 1.7m visitors accessing the trails this winter. Dates and locations are all available on the National Trust website.

Meanwhile, a series of digital activities will be available at a dedicated Peter Rabbit area on the National Trust website, including festive storytelling and audio clips from the recently released Beatrix Potter: The Complete Tales and activity sheets, to support partners across the Peter Rabbit brand, will be promoted to the Trust’s combined social media following of 2.7m followers.

“Penguin Random House UK has worked in partnership with the National Trust for many years to protect Beatrix Potter’s legacy in the Lake District,” said Izzy Richardson, global brand director, Penguin Random House Children’s Owned Brands.

“We are so excited that our partnership can now bring the adventures of Peter Rabbit and friends to National Trust supporters and their families in an entirely new and immersive way.

“The trails will place Peter in some of the most beautiful outdoor spaces in the UK and offer families the opportunity to create memorable experiences together this winter.”

The trails and digital campaign use the festive illustrations from a new book, ‘Peter Rabbit: Christmas is Coming’ which provides a story and an activity to share, every day throughout December.

An influencer campaign to promote the new book is currently underway with seven influencers showcasing family-friendly, festive activities and stories as well as a range of perfect Peter Rabbit licensed gifts. With new content posted every week, the ‘Festive Fridays’ campaign will reach a combined following of approximately 480,000 Instagram users during the crucial Q4 period.

In addition, Penguin Ventures (the licensing team at Penguin Random House) has worked with Eskimo Jo for the third year running to launch an official Peter Rabbit Christmas Grotto. The immersive experience will launch at Centre MK this December with Peter Rabbit and friends, welcoming back families as the shopping centre reopens this month.

Thomas Merrington, creative director at Penguin Ventures, said: “This is the third year into our partnership with Eskimo Jo and Vibration Music Ltd following two sell-out Peter Rabbit grottos at intu Trafford Centre.

“Together we have created an incredibly atmospheric and theatrical, interactive grotto. The cosy rabbits’ burrow and opportunity for children to get involved with crafting, is the perfect way to evolve Peter Rabbit for Christmas family audiences.”

Classic Peter Rabbit bounds into new partnerships in China with Twinings and PRICH

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Penguin Ventures – the licensing arm of Penguin Random House UK – and CAA-GBG, the global brand management platform and the licensing agent for Classic Peter Rabbit in China, are together broadening the Peter Rabbit licensing programme across the region this year.

 In a new partnership with Twinings China, Peter Rabbit – along with seven other of Beatrix Potter’s iconic characters – will be brought to life across a range of tinned teas, gift and travel sets and tea  accessories.

The initial range of eight items was launched in China in June 2020 through Twinings’ official Tmall flagship store with additional products made available in August and October this year. The focus has primarily been online but the collection will also be rolled out into hypermarkets, supported by  dedicated Peter Rabbit in-store displays.  

Charlie Wang, brand manager, Twinings China, said: “Over the past three centuries, Twinings has  become synonymous with a great cup of tea for consumers all over the world and it has long been  recognized as the finest purveyor of tea in England.

“Twinings consumers pursue a graceful, delicate lifestyle. As of today, Twinings exports to 115 countries and produces more than 600 different tea  blends. We believe this luxury tea brand complements the heritage of Peter Rabbit perfectly.”

CAA-GBG and Twinings are working together to promote the Peter Rabbit ranges across WeChat and  Weibo platforms and developing experiential marketing activations planned for boutique hotels, supermarkets and grocers. 

In addition to the Twinings partnership CAA-GBG has secured a deal with PRICH, an iconic women’s apparel brand and part of The E∙land Group. The partnership witnessed the development of a 12-piece collection which launched in September 2020 and includes shirts, skirts, blouses, knits and accessories.

The launch was supported by KOL seeding and a dedicated social media campaign. The collection is available through the PRICH flagship store on Tmall online, as well as through the 150 PRICH retail stores in China.  

Jinny Gao, merchandising manager, PRICH, said: “Prich provides a perfect combination of elegant  design and superior quality. These values are immediately apparent in our new Peter Rabbit range matching the DNA of this intrinsically British brand.” 

Susan Bolsover, licensing and consumer products director, Penguin Ventures, added: “We are  delighted to be launching these two fantastic new collections for Classic Peter Rabbit in China. The brand values of both Twinings and PRICH match Peter perfectly. It has been a real joy to see not only the product, but also the creative campaigns come together in collaboration with the CAA-GBG China team, who have done a fantastic job in nurturing these relationships.”

Peter Rabbit hops into long-term partnership with Cadbury for Easter 2021 and beyond

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Penguin Ventures, the licensing arm of Penguin Random House UK, has today detailed a long-term partnership for its ever popular Classic Peter Rabbit brand with Cadbury at Easter to launch a suite of themed Cadbury products for Easter 2021.

The initial Peter Rabbit range will hop onto shelves in time for Easter next year and will be available nationwide. Under the partnership, Peter Rabbit will appear on some of Cadbury’s most iconic product ranges in what has been described as ‘a perfect pairing of two British brands so intrinsically associated with Easter.’

Markéta Kristlová, senior brand manager, Easter, Cadbury, said: “We are very excited about this partnership of two very beloved brands with a shared rich British heritage. We look forward to Peter Rabbit and Cadbury’s helping families to have even more magical Easter celebrations from next year.”

Lindsay Pearl, head of international licensing, Penguin Ventures, added: “We are over the moon to be able to announce a long term collaboration with Cadbury on a beautiful and delicious range of Peter Rabbit Easter chocolate. Peter Rabbit and Cadbury are both synonymous with Easter gifting, shared experiences and family celebrations and we look forward to amplifying those shared values as we launch next year.” 

Cadbury is the biggest chocolate brand at Easter in the UK with iconic products including shell eggs, hollow bunnies, Mini Eggs and Crème Eggs.

Penguin Random House launches Peter Rabbit summer activity campaign Wild Wednesdays

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Penguin Random House has launched a new summer content campaign for its beloved Peter Rabbit property under the moniker Wild Wednesdays. The initiative has been launched to provide families with weekly activities to enjoy at home throughout the summer.

Kicking the campaign off, Instagram influencers have been tasked to create weekly step-by-step tutorials, each inspired by Peter Rabbit’s love of the outdoors. These activities will include recipes using foraged berries and herbs, tutorials to create a big hotel and a vegetable patch, and nature arts and crafts.

The campaign will also promote Puffin Books’ newly launched Hoppy Holidays activity book and Rainbow Toys’ Peter Rabbit plush range.

“We recognise that many families won’t have the opportunity to go on holiday this summer and following the success of our Easter #AtHomeWithPeterRabbit campaign, we’re keen to continue to support parents with new family-friendly activities,” said Izzy Richardson, global brand director, Owned Brands, Penguin Random House Children’s.

“We’ve worked with some brilliant influencers to create fantastic ideas that parents and children alike will love creating at home during the holidays.”

In addition Peter Rabbit will be a partner for the National Trust’s new Play Week campaign. Play Week will run from August 3rd to 7th and will offer National Trust members activities and suggestions, with a new play theme every day.

Peter Rabbit colouring and activity sheets will be included alongside downloadable Audio stories from the newly announced audiobook, Beatrix Potter: Complete Tales. These have been made available exclusively to the National Trust to inspire play, ahead of release on September 17th.

Peter Rabbit hops back onto 50p coin for final roll out with The Royal Mint

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Peter Rabbit is hopping back onto UK commemorative 50p coins for one last time, the Royal Mint has detailed this morning, with a 2020 design featured on Brilliant Uncirculated, Silver Proof and Gold Proof 50p coins.

First introduced onto UK coins in 2016 to celebrate Beatrix Potter’s 150th anniversary, Peter Rabbit has also appeared on UK coins in 2017, 2018, and 2019.

The new 2020 design has been developed in collaboration with Penguin Ventures on behalf of Frederick Warne & Co. Ltd, Beatrix Potter’s original publisher, and depicts the famous rabbit in his trademark blue jacket sneaking under the gate in search of lettuces.

The hand-painted style of Beatrix Potter’s original illustration has been carefully engraved by The Royal Mint’s coin designer, Emma Noble, to immortalise the mischievous rabbit on the 2020 version of the coin. In addition to previous Beatrix Potter collections, Noble has previously designed coins commemorating the 60th anniversary of The Queen’s coronation, Remembrance Sunday, and King George I.

Clare Maclennan, divisional director of the Commemorative Coin division at The Royal Mint and The Royal Mint Experience, said: “The Royal Mint has celebrated Peter Rabbit on 50p coins for five years and this year for the final time, the nation’s favourite bunny will feature on a new UK commemorative 50p coin.

“We are delighted to be continuing the tales of Peter Rabbit and capturing his latest adventure on UK coins, giving fans the opportunity to complete their Beatrix Potter UK 50p commemorative coin collection.”

Thomas Merrington, creative director at Penguin Ventures (part of Penguin Random House UK), added: “It’s been incredible to see Beatrix Potter’s beloved Peter Rabbit lead the way in commemorative character coins.

“Over the past five years The Royal Mint has brought Potter’s characters to life in a fantastically successful collection which has been treasured by fans around the UK. While Peter will be bowing out of the 50p series I am excited about our future partnership with The Royal Mint.”

The 2020 Peter Rabbit commemorative 50p coin is available in a variety of precious metal and base proof finishes from www.royalmint.com, with prices starting from £10.

This is a commemorative coin and will not be entering general circulation, so this is the only way to own this special coin.

Sony Pictures partners with Hunter to launch new Peter Rabbit footwear and accessories

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Sony Pictures Consumer Products has partnered with the popular lifestyle brand Hunter to bring its hit family franchise Peter Rabbit to a new line of children’s boots and accessories.

Launched in celebration of the upcoming release of Peter Rabbit 2, The Runaway – the animated sequel to the family film Peter Rabbit – the collection features Peter and hit favourite place, the vegetable patch, across footwear for women, and footwear and accessories for kids.

The eagerly anticipated sequel Peter Rabbit 2, The Runaway stars the voices of James Corden as Peter Rabbit, Margot Robbie as Flopsy and Daisy Ridley as Cotton-Tail alongside Rose Byrne as Beatrix Potter and Domhnall Gleeson as Mr McGregor. Set in the British countryside of Gloucester, the film follows Peter Rabbit’s adventures with friends including new character Bad Seed Barnabas.

The new collection explores the relationship between Peter Rabbit, Hunter and the inherent British vegetable patch, including the iconic Original Tall Wellington Boot for women, handcrafted from 28 parts and available in two colours, adorned with classic British vegetable motifs.

For kids, Peter Rabbit makes an appearance, with the playful character hiding among carrots, cabbages and pumpkins across the Kids First Classic Wellington Boot and the Kids Grab Handle Wellington Boot. The furry hero is the perfect companion for all adventures with the Kids Original Backpack and Original Keyring.

As a gardening staple, an eager eye can spot Hunter product within the film.

“Just like Hunter, Peter Rabbit 2 appeals to all generations. We are very excited for this collaboration and hope it will lead to many muddy adventures for the whole family,” said Alasdhair Willis, creative director at Hunter.