Home / Tag Archives: Penguin Ventures

Tag Archives: Penguin Ventures

Metrostar named lead licensing agent for Elmer the Patchwork Elephant after changes at Penguin Ventures

Andersen Press has named Metrostar its lead licensing agent across all categories for the Elmer the Patchwork Elephant brand, following the successful launch of an Elmer apparel range under the company’s watch. The licensing programme was previously handled by Penguin Ventures, part of Penguin Random House UK. However, recent changes …

Read More »

Penguin Ventures partners with Le Méridién for Peter Rabbit Afternoon Tea

Penguin Ventures has partnered with Le Méridien Piccadilly Hotel to launch an official Peter Rabbit Afternoon Tea in a new deal brokered by Silvergate Media. The afternoon tea concept and creative has been developed by Penguin Ventures on behalf of Frederick Warne & Co. Ltd, Beatrix Potter’s original publisher, in …

Read More »

Penguin Ventures and The Royal Mint release new Peter Rabbit commemorative coin

Penguin Ventures and The Royal Mint have released a new Peter Rabbit coin to join the existing Beatrix Potter collection. The latest release arrives as part of a deal brokered by Silvergate Media, the global licensing agent for Peter Rabbit and features a new design for 2019 on Brilliant Uncirculated, …

Read More »

Opinion: Penguin and Backyard Cinema’s The Snowman Experience will change the game for experiential licensing

It’s been two weeks since The Snowman Experience launched at Hyde Park’s Winter Wonderland, and while the buzz in the months preceding suggested something big was about to rise from this collaboration, no one really knew what to expect.

Read More »

“Tech is bringing new era to experiential licensing and Winter Wonderland’s The Snowman will blow you away”

Penguin Ventures' creative director, Thomas Merrington believes that new technology is fuelling today's experiential culture. He also believes it will deliver something 'nobody is expecting' at this year's Hyde Park Winter Wonderland The Snowman initiative.

Read More »