Penguin Random House has launched a new summer content campaign for its beloved Peter Rabbit property under the moniker Wild Wednesdays. The initiative has been launched to provide families with weekly activities to enjoy at home throughout the summer.
Kicking the campaign off, Instagram influencers have been tasked to create weekly step-by-step tutorials, each inspired by Peter Rabbit’s love of the outdoors. These activities will include recipes using foraged berries and herbs, tutorials to create a big hotel and a vegetable patch, and nature arts and crafts.
The campaign will also promote Puffin Books’ newly launched Hoppy Holidays activity book and Rainbow Toys’ Peter Rabbit plush range.
“We recognise that many families won’t have the opportunity to go on holiday this summer and following the success of our Easter #AtHomeWithPeterRabbit campaign, we’re keen to continue to support parents with new family-friendly activities,” said Izzy Richardson, global brand director, Owned Brands, Penguin Random House Children’s.
“We’ve worked with some brilliant influencers to create fantastic ideas that parents and children alike will love creating at home during the holidays.”
In addition Peter Rabbit will be a partner for the National Trust’s new Play Week campaign. Play Week will run from August 3rd to 7th and will offer National Trust members activities and suggestions, with a new play theme every day.
Peter Rabbit colouring and activity sheets will be included alongside downloadable Audio stories from the newly announced audiobook, Beatrix Potter: Complete Tales. These have been made available exclusively to the National Trust to inspire play, ahead of release on September 17th.