Sony Pictures partners with Hunter to launch new Peter Rabbit footwear and accessories

Published on: 11th March 2020

Sony Pictures Consumer Products has partnered with the popular lifestyle brand Hunter to bring its hit family franchise Peter Rabbit to a new line of children’s boots and accessories.

Launched in celebration of the upcoming release of Peter Rabbit 2, The Runaway – the animated sequel to the family film Peter Rabbit – the collection features Peter and hit favourite place, the vegetable patch, across footwear for women, and footwear and accessories for kids.

The eagerly anticipated sequel Peter Rabbit 2, The Runaway stars the voices of James Corden as Peter Rabbit, Margot Robbie as Flopsy and Daisy Ridley as Cotton-Tail alongside Rose Byrne as Beatrix Potter and Domhnall Gleeson as Mr McGregor. Set in the British countryside of Gloucester, the film follows Peter Rabbit’s adventures with friends including new character Bad Seed Barnabas.

The new collection explores the relationship between Peter Rabbit, Hunter and the inherent British vegetable patch, including the iconic Original Tall Wellington Boot for women, handcrafted from 28 parts and available in two colours, adorned with classic British vegetable motifs.

For kids, Peter Rabbit makes an appearance, with the playful character hiding among carrots, cabbages and pumpkins across the Kids First Classic Wellington Boot and the Kids Grab Handle Wellington Boot. The furry hero is the perfect companion for all adventures with the Kids Original Backpack and Original Keyring.

As a gardening staple, an eager eye can spot Hunter product within the film.

“Just like Hunter, Peter Rabbit 2 appeals to all generations. We are very excited for this collaboration and hope it will lead to many muddy adventures for the whole family,” said Alasdhair Willis, creative director at Hunter.


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