Tag Archives: Dr Seuss Enterprises

Dr Seuss makes first move into digital collectables with blockchain pioneers Dapper Labs

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Dr Seuss Enterprises is taking on the digital collectables market thanks to a new partnership with Dapper Labs, the company behind the world’s first blockchain game, CryptoKitties. It’s the latest move in a mission to bring blockchain to mainstream consumers through licensing.

Featuring some of Dr Seuss’ most iconic and popular characters, including Cat in the Hat, The Lorax, Horton and Thing One and Thing Two, the web-based experience will enable fans of Dr. Seuss’s vast universe the ability to collect digital packs of their favourite characters, and own them on blockchain forever.

The new experience is designed to strike a balance of nostalgia and discovery in a new digital format. To access, fans simply visit drseuss.onflow.org and begin assembling digital decals to organize into collections. As they amass these collections, they will be given the opportunity to discover and unlock exclusive content that they can use to publicly post.

“As the world moves increasingly online, so has consumers’ desire for discovering and collecting digital memorabilia that brings them one step closer to their favourite athletes, musicians and iconic characters,” said Roham Gharegozlou, CEO and founder of Dapper Labs.

“With our new Dr. Seuss digital decal experience, we are marrying the best of both worlds – allowing fans to interact and discover something entirely new, while tapping into our collective nostalgia for the characters that mean so much from our childhood. We are thrilled to be working alongside Dr. Seuss Enterprises to launch this first of its kind endeavour that is bound to bring joy to Dr. Seuss fans around the globe.”

Unlike typical collectibles, the decal experience is designed to live on forever in a digital space. Because of the true ownership provided by blockchain technology, fans will be able to treat their digital collections as one of a kind assets that can be passed down from parent to child, or among friends for generations to come.

“Dr. Seuss fans are some of the most passionate fans in the world,” said Susan Brandt, president of Dr. Seuss Enterprises. “By partnering with a company like Dapper Labs, a true trailblazer in the blockchain space, we will be able to offer our fans something entirely new. Digital collectibles will allow Dr. Seuss fans to revisit and revel in their favourite characters in an entirely new way.”

Dr Seuss Enterprises expands European licensing programme and makes first mark in Slovakia

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New partnerships across Germany, Slovakia, and Albania have seen Dr Seuss Enterprises expand its licensing portfolio across Europe, as the company continues to build momentum around properties including How the Grinch Stole Christmas, Oh, the Places You’ll Go, and Happy Birthday to You.

Under the slate of new partner signings, the portfolio will span multiple categories such as book publishing, kitchenware, and gift items.

Thalia, one of Germany’s largest bookstore chains, has increased its product offerings in 2020 to include snow globes, cereal bowls, plates, slippers, plush Grinches, socks and kitchen towels. Thalia decided to expand its offerings in 2020 due to the success they had with the 2019 How the Grinch Stole Christmas! program.

Last year its offerings included post-it notes, metal buttons, enamel pins, gift bags, gift tags, gift boxes, cookie tins, ornaments, mugs, napkins and travel tissue packs.

Meanwhile, Verbarium Publishing will be releasing How the Grinch Stole Christmas! in Slovakia. This is a new publisher for Dr. Seuss Enterprises and marks the first time that one of its books will be published in the Slovakian market.

Alongside this, Botart Publishing House – who has been a publisher of Dr. Seuss titles since 2015 – will be adding Happy Birthday to You! and Oh, the Places You’ll Go! to its list of titles. These two books will be published in Albania in addition to the other five titles they have already published there.

Susan Brandt, president of Dr. Seuss Enterprises, said: “The Dr. Seuss portfolio continues to resonate throughout Europe and we’re looking forward to bringing our fans new products and books that enable them to continue to engage with their favourite stories and characters within our portfolio.”

Dr Seuss Enterprises expands its licensing roster in Australia

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Dr Seuss Enterprises is expanding its licensing portfolio in Australia with a slate of new partnerships and renewals for its property line up, including The Cat in the Hat, Green Eggs and Ham, How the Grinch Stole Christmas, Oh, The Places You’ll Go, Horton Hears a Who, Fox in Socks, and more.

The company will kick off by renewing and amending deals with local Australian licensees, including Amscan, Lake Press, MJM Australia, and Zak Australia for additional merchandise. Dr Seuss Enterprises has also signed a new deal with Caprice Australia. New licensed product will span all categories such as accessories, costumes, activity and colouring books, puzzles,, games, kitchenware, and home décor.

Caprice Australia has signed up for The Cat in the Hat and How the Grinch Stole Christmas and under the agreement will develop new apparel collections for infants, children, and adults.

Meanwhile, as part of a deal renewal, Amscan Australia will be adding new licensed partyware for various properties, such as balloons, party favours, costumes, accessories and bakeware. Similarly, Dr. Seuss Enterprises has amended its current agreement with Lake Press for products such as activity and colouring books, costume kits, deluxe colouring books, baby milestone record books, and Grinch-themed Christmas activity pads.

Next up, Dr Seuss Enterprises will expand its presence in the games and puzzles category with educational and playful products from MJM Australia. Some of the new licensed products are floor mats and games, including Pres-o-matic, 4 in a Row, Snakes and Ladders, Find it First, and Hide and Seek Game.

Finally, Dr Seuss Enterprises renewed its licensing deal with Zak Australia for home décor and kitchenware products inspired by the vibrant and creative Dr Seuss universe. The line-up of new merchandise includes novelty drinkware and kitchenware, mugs, lunch bags, home storage, and kitchen items such as placemats, cutlery, cookie and sandwich cutters, dining products, drink bottles, aprons, chef hats and more.

In the home décor category, products include ceramic figurines, children’s room decorations, money banks, picture frames, wall decals, wall prints, snow globes, floor rugs, pillows, wall art and milestone sets.

“Our Australian licensees have done an outstanding job representing the Dr. Seuss brand and we are looking forward to expanding our licensing programs in one of our top markets,” said Susan Brandt, president of Dr. Seuss Enterprises.

Dr Seuss Enterprises names new senior director of global marketing and global licensing manager

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Dr. Seuss Enterprises has strengthened its senior team with the promotion of Shannon Spisak to senior director of global marketing and communications, and Jenna Marson to manager of global marketing and licensing. The moves come as the company continues to expand on its strategy to develop in-house talent.

Susan Brandt, president of Dr. Seuss Enterprises, said: “Dr. Seuss Enterprises remains dedicated to our employees and helping them excel in their careers. Both Shannon and Jenna are exceptionally talented and our organization has gained so much from them. We are so glad that they will continue to be part of our team and we look forward to seeing them flourish in their new positions.”

In her new role, Spisak will manage the sales, marketing, and creative teams and work to develop the company’s product, marketing, creative, social media, and business plans. She will report directly to Brandt. Spisak previously served as director of marketing and communications at Dr. Seuss Enterprises. Prior to joining Dr. Seuss Enterprises in 2016, she served as the director of marketing at Garden Fresh Restaurant Corp and director of community marketing at PETCO.

“Shannon is a great leader and decision maker for Dr. Seuss Enterprises. She is a creative thinker and prioritizes mentoring others in her department. I’m excited to see her take on this new role and continue to expand her horizons at the company,” said Brandt.

Meanwhile, as manager of global marketing and licensing, Marson will focus on international licensing and developing strategic partnerships, while continuing to manage the foreign-language publishing and marketing programs. She will continue to report to Spisak.

Previously, Marson served as coordinator of marketing and communications at Dr. Seuss Enterprises and has managed a variety of partnerships for the company such as the one with Gatorade’s Sisters In Sweat Campaign, in collaboration with professional women’s soccer players, which uses Oh, the Places You’ll Go! to encourage girls to keep playing sports.

Before joining Dr. Seuss Enterprises in 2015 Marson worked for AlpInvest Partners in New York City and Knobbe Martens Olson & Bear LLP in Irvine, CA.

“Jenna is a true strategic thinker who has brought a lot of creativity to her work at Dr. Seuss Enterprises. She also has a strong work ethic that will enable her to thrive in her new responsibilities. First and foremost at Dr. Seuss Enterprises we look to nurture and offer our employees opportunities to grow and she is the kind of talent that embraces challenges and contributes immensely to our organization,” said Spisak.

Dr Seuss Enterprises launches its first AR digital learning app to teach kids the alphabet

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Dr. Seuss Enterprises has launched its first augmented reality app for the popular Dr Seuss title, Dr Seuss’ ABC – An Amazing AR Alphabet App.

A digital learning-focused app, the launch is the first part in a series of digital educational experiences to surface, all of which will be based on popular titles from the widely celebrated author. The app allows kids to interact and learn the alphabet along with Seussian characters, while utilising AR technology.

Children can play with animated characters such as Aunt Annie’s Alligator, David Donald Doo, Fiffer-Feffer-Feff, Little Lola Lopp, Vera Violet Vinn, and more, as well as create their own AR story world.

“Dr. Seuss’s ABC – An Amazing AR Alphabet! App is an exciting way to ignite young imaginations through interactive play with the creative stories and beloved characters both kids and parents love,” said Dr. Seuss Enterprises president, Susan Brandt. “We are thrilled to launch the app just in time to commemorate the annual Dr. Seuss’s Birthday holiday.”

The app is currently available on the Apple App store and Google Play for phones and tablets. Its launch coincides with this year’s Dr Seuss Birthday celebrations which kicked off on March 2 and will continue through the week.

The digital learning app uses augmented reality technology with features that allow kids to direct their own experience.  The Story Mode feature guides kids sequentially through the alphabet from A through Z with the animated characters appearing in AR.  In addition, there is an A to Z feature that lets kids select a chapter of the book and listen to a narrated story with their favourite characters.

“Digital media and AR technology can be a powerful tool for supporting young children’s learning, so we are looking forward to offering families this new opportunity for interactive play,” Sugar Creative’s managing director Jason Veal added.

“Dr. Seuss’s ABC – An Amazing AR Alphabet! App invites kids to create unique and hands-on learning experiences every time they play.”

The app also offers an innovate Sandbox feature that allows kids to select animated characters and create their very own AR world. The app is powered by Unity’s MARS extension, which gives brands the power to build mixed reality and augmented reality applications that interact with real-world environments.

Dr Seuss Enterprises and Random House Children’s Books plan US-wide Dr Seuss birthday celebration

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Dr Seuss Enterprises has lined up a full roster of activity in celebration of the author’s birthday this March 2, a day on which educators, booksellers, parents and children across the US participate in the commemorations through reading and literacy.

This year, Dr Seuss Enterprises has partnered with Random House Children’s Books to introduce new ways to honour the author and is beloved characters and books through a variety of events, merchandise, partnerships, and more.

“This annual holiday celebrates how Dr. Seuss books and characters infuse learning with fun, while also giving people of all ages an opportunity to express their love of the Dr. Seuss brand in creative and new ways,” said Susan Brandt, president of Dr. Seuss Enterprises. “Dr. Seuss’s birthday is a great time to celebrate reading and literacy by taking a moment out of your day to read to a child.”

“There is no better time to celebrate a love of books and reading than on Dr. Seuss’s birthday,” said Mallory Loehr, SVP and publisher, Random House Books for Young Readers Group.

“We are always thrilled to be a part of the festivities that surround this day and are proud to be the publisher of Dr. Seuss’s unforgettable stories that generations of readers continue to enjoy.”

Across the US, Target, Barnes & Noble, Party City, buybuy BABY, and independent bookstores will be hosting Dr. Seuss reading events leading up to the birthday. Events at Target, Barnes & Noble, Party City, and buybuy BABY will be hosted in stores on Saturday, February 29.

Meanwhile, a 16-stop Cat in the Hat Costume Tour will take place in late February to early March, making stops at bookstores across the country.

Taking the brand digital this year and in collaboration with the creative innovation studio Sugar Creative, Dr. Seuss Enterprises will launch the first in a series of augmented reality apps to enhance the way children learn to read.

The first app in the series is Dr. Seuss’s ABC – An Amazing AR Alphabet!, based on the bestselling book Dr. Seuss’s ABC.

Of course, several of Dr. Seuss Enterprises’ leading licensee partners will be launching limited edition Seussian product lines in honour of the birthday. These will feature characters and Dr. Seuss’s original artwork with launches including a line of whimsical baby and toddler apparel from Target, costumes and accessories from Elope, a full line of Dr Seuss classroom decor from Eureka School, and ornate figurines from JimShore.