Pizza Hut partners with Bandai Namco for AR PAC-MAN campaign

Pizza Hut has partnered with Bandai Namco’s PAC-MAN for a special campaign that brings the iconic video game character to life through augmented reality when customers scan the printed PAC-MAN game printed directly on their pizza box packaging.

The initiative is the first part of a wider campaign at Pizza Hut to take customers on a nostalgia-driven journey down memory lane. Fans who play the AR PAC-MAN game can enter a competition for a chance to win their own custom Arcade1UP PAC-MAN game cabinet.

Rolling out across the US, the campaign encourages fans to simply order a large pizza from Pizza Hut, scan the QR code on limited edition PAC-MAN boxes, and play the AR PAC-MAN game, From here, they can enter the online sweepstakes to be in with a chance of winning the top prize.

On April 3, Pizza Hut will select one winner from all eligible entries properly submitted to receive the custom PAC-MAN arcade game cabinet for their home.

“PAC-MAN’s design and creation was inspired by the shape of a pizza with a slice taken out of it, making this partnership so appropriate for the PAC-MAN brand,” said Yutaka Fuse, head of licensing and branding at Bandai Namco Entertainment Inc. “PAC-MAN games and Pizza Hut pizzas occupy a special place in many people’s memories; we’re excited to have the opportunity to create fun memories for a new generation of PAC-MAN and Pizza Hut fans through this collaboration.”

“There aren’t many brands with more iconic elements than us, whether it’s the red cups, checkered tablecloths, connection to pop culture and entertainment – like PAC-MAN – or our iconic Pan Pizza,” said George Felix, chief marketing officer, Pizza Hut.

“As we look to connect with a new generation of pizza lovers, we are tapping into those things that make Pizza Hut great in a modern and relevant way.”

The PAC-MAN box, AR game and TV spot are just the beginning. Throughout the year, Pizza Hut says it will be fueling pizza lovers with new innovation, bringing back iconic pizzas and tapping into entertainment and pop culture in new and unexpected ways.

WildBrain Spark is bringing Teletubbies and In the Night Garden to AR through ANIPEN partnership

WildBrain Spark, the digital media division of WildBrain, is making its first foray into augmented reality by teaming up with the South Korean AR specialist ANIPEN to bring characters from Teletubbies, In the Night Garden and Boy & Dragon to the medium.

Under the new partnership, the popular children’s characters, including a cast of those from the original WildBrain Spark  show Boy & Dragon, will be brought to life through ANIPEN’s AR technology made available within the company’s AnibeaR app.

Through the app, users will be able to create short videos which will incorporate the characters in real-world scenes shot on their phones. These videos can then be shared via social media. The project is currently in development and the characters are due to launch on AnibeaR in Korea, Japan, China, Southeast Asia, and Australia later this year.

Jon Gisby, managing director of WildBrain Spark, said: “This is a ground-breaking project for WildBrain Spark as we use immersive technology to allow kids and families to create their own stories with our globally recognised characters.

“We are excited about the possibilities of AR and look forward to bringing our favourite characters to life through ANIPEN’s unrivalled technology.”

Jaewoong Jeon, CEO of ANIPEN, added: “We are committed to bringing next-generation augmented reality content that provides bold new experiences for users, such as interactive AR technology that combines our technical expertise with the family characters audiences know and love.

“With a portfolio of popular and internationally successful brands such as Teletubbies, In the Night Garden and Boy & Dragon, we’re very excited to be teaming up with WildBrain Spark and to take their characters into the world of AR.”

Based in South Korea, ANIPEN Inc. is an augmented reality startup that was founded in 2013 and developed an interactive augmented reality content-authoring engine to help global companies at home and abroad in technology and content. The AnibeaR app was developed and serviced in-house at ANIPEN and was also selected as the Best of AR in Google Play in 2019.

Dr Seuss Enterprises launches its first AR digital learning app to teach kids the alphabet

Dr. Seuss Enterprises has launched its first augmented reality app for the popular Dr Seuss title, Dr Seuss’ ABC – An Amazing AR Alphabet App.

A digital learning-focused app, the launch is the first part in a series of digital educational experiences to surface, all of which will be based on popular titles from the widely celebrated author. The app allows kids to interact and learn the alphabet along with Seussian characters, while utilising AR technology.

Children can play with animated characters such as Aunt Annie’s Alligator, David Donald Doo, Fiffer-Feffer-Feff, Little Lola Lopp, Vera Violet Vinn, and more, as well as create their own AR story world.

“Dr. Seuss’s ABC – An Amazing AR Alphabet! App is an exciting way to ignite young imaginations through interactive play with the creative stories and beloved characters both kids and parents love,” said Dr. Seuss Enterprises president, Susan Brandt. “We are thrilled to launch the app just in time to commemorate the annual Dr. Seuss’s Birthday holiday.”

The app is currently available on the Apple App store and Google Play for phones and tablets. Its launch coincides with this year’s Dr Seuss Birthday celebrations which kicked off on March 2 and will continue through the week.

The digital learning app uses augmented reality technology with features that allow kids to direct their own experience.  The Story Mode feature guides kids sequentially through the alphabet from A through Z with the animated characters appearing in AR.  In addition, there is an A to Z feature that lets kids select a chapter of the book and listen to a narrated story with their favourite characters.

“Digital media and AR technology can be a powerful tool for supporting young children’s learning, so we are looking forward to offering families this new opportunity for interactive play,” Sugar Creative’s managing director Jason Veal added.

“Dr. Seuss’s ABC – An Amazing AR Alphabet! App invites kids to create unique and hands-on learning experiences every time they play.”

The app also offers an innovate Sandbox feature that allows kids to select animated characters and create their very own AR world. The app is powered by Unity’s MARS extension, which gives brands the power to build mixed reality and augmented reality applications that interact with real-world environments.