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Warner Bros and Pottermore form new alliance to ramp up Harry Potter digital content

Warner Bros has embarked on a new joint venture with the online Harry Potter platform, Pottermore in a move to “widen and deepen” how the franchise is built on in the digital sphere. The new project will culminate in the formation of The Wizarding World Digital and will now have …

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Asmodee is developing board game IP into books with new publishing arm Aconyte

The global games publisher, Asmodee has created its own fiction imprint under the name Aconyte Books. The division will be publishing novels based on a number of the firm’s best selling game properties. As part of its mission, Aconyte will also be actively pursuing licenses for third-party tie-in fiction, with …

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Sony Pictures taps into online storytelling community Wattpad in search for next breakout IP

Sony Pictures Television is turning to the online storytelling community of Wattpad as its searches for its next breakout entertainment property. The deal will give Sony a first-look option for up and coming Wattpad stories, as it looks for new ways to snag the next movie or TV hit that …

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BLE 2019 will celebrate the power of publishing with Beyond the Book

Brand Licensing Europe will debut a ‘Beyond the Book’ publishing activation at this year’s event, which takes celebrating publishing’s role within the licensing space. Over the course of this year’s event, running from October 1st to 3rd at London’s ExCeL, the Beyond the Book theme will showcase success stories that …

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