Dr Seuss Enterprises expands European licensing programme and makes first mark in Slovakia

Published on: 15th July 2020

New partnerships across Germany, Slovakia, and Albania have seen Dr Seuss Enterprises expand its licensing portfolio across Europe, as the company continues to build momentum around properties including How the Grinch Stole Christmas, Oh, the Places You’ll Go, and Happy Birthday to You.

Under the slate of new partner signings, the portfolio will span multiple categories such as book publishing, kitchenware, and gift items.

Thalia, one of Germany’s largest bookstore chains, has increased its product offerings in 2020 to include snow globes, cereal bowls, plates, slippers, plush Grinches, socks and kitchen towels. Thalia decided to expand its offerings in 2020 due to the success they had with the 2019 How the Grinch Stole Christmas! program.

Last year its offerings included post-it notes, metal buttons, enamel pins, gift bags, gift tags, gift boxes, cookie tins, ornaments, mugs, napkins and travel tissue packs.

Meanwhile, Verbarium Publishing will be releasing How the Grinch Stole Christmas! in Slovakia. This is a new publisher for Dr. Seuss Enterprises and marks the first time that one of its books will be published in the Slovakian market.

Alongside this, Botart Publishing House – who has been a publisher of Dr. Seuss titles since 2015 – will be adding Happy Birthday to You! and Oh, the Places You’ll Go! to its list of titles. These two books will be published in Albania in addition to the other five titles they have already published there.

Susan Brandt, president of Dr. Seuss Enterprises, said: “The Dr. Seuss portfolio continues to resonate throughout Europe and we’re looking forward to bringing our fans new products and books that enable them to continue to engage with their favourite stories and characters within our portfolio.”


The Creature Cases

Sony announces PMI as master global toy partner for The Creature Cases

First products for Toikido’s Piñata Smashlings to launch in US market

30 new partners sign on with Bluey ahead of Licensing Expo

Tonies adds Disney Encanto to portfolio

Cartoon Saloon partners with Asmodee to develop game

Future dates for Licensing Expo, BLE and more confirmed

Moose named master toy partner for Despicable Me and Minions

Funko Pops! With Purpose: Pride Collection launches

Exclusive: Las Vegas Licensing Expo 23 preview

BBC Studios Asia

BBC Studios Asia announces two licensing deals for global character IPs in South Korea