Robert Marick, former head of MGM Consumer Products, says M²G Marick Management is focused on expanding global brand reach via category innovation.
Veteran licensing executive Robert Marick has announced the launch of M²G: Marick Management Group, which will focus on delivering outside-the-box product expansion strategies for global brands looking to scale their IP in unique and creative ways.
Robert, who most recently served as head of MGM Consumer Products, will lead a team that specialises in infusing product innovation and creativity into every aspect of their work, particularly in strategy and business planning, brand management, entertainment licensing, marketing & sales, and product category development.
For those interested in learning more about the new consultancy, Robert Marick will be at the Las Vegas Licensing Expo from 21st-23rd May.
M²G: Marick Management Group offers a comprehensive suite of services such as brand building and the support of business expansion across multiple areas including consumer products, interactive games, licensing media and advertising, and location-based entertainment. The company will tailor its services to the needs of each client, focusing on the client’s specific goals for scaling its brands.
Robert Marick, who serves as principal of the company, said: “I’ve had the opportunity throughout my career to work with a number of global companies across multiple lines of business, on evolving their portfolios of IP in ways that connected with the cultural zeitgeist and introducing iconic properties to new generations of consumers. I’m looking forward to utilising my experience in this new endeavour, to help brands create imaginative and successful product strategies that will enable them to achieve their goals.”
Robert Marick is a seasoned global executive with a track record of success specialising in streamlining global business operations. His extensive expertise spans key functions such as brand management, product development, marketing, sales, creative, finance, and business development.
In addition, Robert has also collaborated with global partners in regions including Asia, LATAM, Europe and the GCC. With a proven history of accomplishments, Robert has contributed significantly to Fortune 500 companies including Amazon MGM Studios, Discovery, Disney, Fox Entertainment and Mattel.
To learn more about M²G: Marick Management Group, visit marickmanagementgroup.com and to set an appointment with Robert Marick at Licensing Expo, email robert@marickconsulting.com.
