First Paramount Global NFT collection to drop with Star Trek on 9 April

Paramount Global and RECUR have announced that Star Trek  will be the first NFT digital collection to drop from their multi-year partnership to bring Paramount’s entertainment brands and characters to the metaverse.

Fans will be able to access Star Trek digital collectibles starting 9 April through, the online portal to access Paramount’s iconic IP and franchises in the form of NFTs.

Through this fan-focused platform, Paramount and RECUR have created a unified environment where fans can buy, collect and trade NFTs as digital collectibles across Paramount’s leading portfolio of brands, including Paramount Pictures, Nickelodeon, Comedy Central, MTV, BET, CBS, Showtime Networks Inc., and more.

Star Trek is the first franchise to launch and will be followed with collectibles from Nickelodeon and Paramount Pictures. allows fans to build a community, engage with peers, and unlock new, innovative and interactive experiences with properties and brands they love.

“Fans should be able to engage with our content wherever they are, including the metaverse,” says Pam Kaufman, President, Consumer Products and Experiences, Paramount. “ will offer one seamless digital collectable experience for fans across our key franchises, starting with Star Trek,  an iconic franchise that is forward-thinking, innovative and multi-generational. We are thrilled to have a space that is accessible to everyone and allows another expression of fandom.”

The Star Trek collectibles will be housed in “Star Trek Continuum”, an experiential hub that will be the space for this first and future seasons of Star Trek NFTs. Here, fans will have the opportunity to own a piece of their favorite franchise while embarking on an entirely new journey.

The Star Trek Continuum sale will take place for 24 hours only on 9 April, 2022, starting at 11am ET. The cost per pack will be $250. There will never be more of these designs created and the minting window will only be open for 24 hours.

The Season 0 drop on 9 April will feature algorithmically-generated starships, and no two will be the same. The starships will be unveiled today, 8 April, at 1:45pm CT during Star Trek: Mission Chicago, where RECUR will be hosting a star-studded panel with talent from the franchise. Fans around the world can tune in to RECUR’s YouTube channel to view a live streamed unveiling of the coveted digital collectibles.

The journey continues later this year as fans can collect crew in Season 1 and go on voyages around the galaxy to seek out new planets and get digital collectible rewards. Season 0 starship owners will be rewarded with a crew member NFT leading into Season 1, and in Season 2 fans can use their crew to go on missions in a play-to-earn game.

“Fans are looking for new ways to engage with their favourite shows and franchises, and our innovative ecosystem gives them a community to be a part of for years to come,” says Zach Bruch, CEO of RECUR. “Through the introduction of and, we’re providing fans with a unique way to embark on a journey to boldly go into the metaverse.”

Pre-registration for “Star Trek Continuum” opens today at Through this launch, RECUR and Paramount will be dropping 20,000 Star Trek  digital collectibles with an additional 2,000 in reserve. Continuum holders will get access to exclusive perks, events and the expanding content available to the NFTs digitally and in-real life.

For more information, visit and

MGA Entertainment’s LOL Surprise becomes latest toy brand to make move into NFTs

MGA Entertainment’s hit fashion doll brand, LOL Surprise is the latest toy brand to enter the digital collectable space, having partnered with the New Zealand based NFT app, VeVe.

Through the partnership, a series of limited edition, singularly unique digital collectables will be developed, giving fans the opportunity to collect their favourite LOL dolls and characters as 3D models which can be animated and made interactive.

The partnership marks the first time that VeVe has developed a series of NFTs based on a property taken form the children’s market.

Currently recognised as the only app of its kind, VeVe allows fans to interact with their collections through mixed reality technology that brings their favourite toys and other collectables to life. Fans will also be able to share their own curated collections of photos, videos, and virtual showrooms with their friends and the fan community using the app’s features.

“This is a very exciting step to be partnering with the world’s largest toy brand and we look forward to offering a new and exciting way for fans to play and engage,” said David Yu, co-founder and CEO, VeVe.

“With hundreds of thousands of satisfied adult fans we look forward to creating offerings for younger fans.”

VeVe NFT digital collectibles are minted on the blockchain, which allows for an immutable record of authentication and for fans to collect their digital products in a fun and engaging experience. Since last December, the VeVe app has been downloaded more than 350,000 times and has sold over 580,000 NFT digital collectibles to avid fans.

VeVe is currently one of the top apps in the entertainment category on the Google app store.

On top of that, earlier this year VeVe announced its plans to be the first carbon neutral NFT platform and committed to 100 per cent carbon neutral NFTs, offering grants to environmental nonprofits to raise money for causes.

“We are very excited to be working with a company who, like MGA, creates unique ways to experience the world of fandom. Combining technology with toys has been successful for us in the past and we are looking forward even more success with VeVe,” said Isaac Larian, CEO and founder of MGA Entertainment.

More details on the L.O.L. and other MGA collectibles series, including drop date, will be announced in the coming weeks.

Boxing icon Floyd Mayweather Jr enters the NFT ring ahead of Logan Paul bout this summer

The boxing icon, Floyd Mayweather Jr is the latest name to enter the licensed NFT ring.

In conjunction with IronBend – a provider of digital NFTs for prominent personalities – the five weight 12-time world champion has teamed up with Reality Gaming Group, a publisher of mobile games and blockchain-based digital entertainment, and Zytara Labs, to release exclusive NFT collector’s items.

The NFTs will drop ahead of the highly anticipated bout with the YouTuber-turned-boxer, Logan Paul.

The launch will feature a limited-edition digital collection celebrating the legacy of Floyd Mayweather’s life and career, including animations, artwork and rare memorabilia from Mayweather’s personal keepsakes. Each piece in this unique collection will be secured and protected using blockchain technology, enabling the verification of ownership and authenticity of each collector’s item.

 The pieces are being designed by Reality Gaming Group in partnership with Iron Bend and Zytara Labs, and will be launched on May 26, 2021, ahead of Mayweather vs. Paul fight scheduled for June 6th. Reality Gaming has done NFT collections for the hit TV Show Dr. Who and is in partnership with the British Broadcasting Company in a variety of NFT initiatives.

 Speaking about his NFT launch, Floyd Mayweather said: “I started from nothing and beat all the odds to achieve what I did in my career and I think that’s the American dream. I don’t look at myself as a celebrity – I look at myself as an icon, one who made it. My name will always live on for the things that I did and the mark that I left in sports. These digital collectibles give everyone a chance to be part of the Mayweather Legacy.”

 Dan Sobol, co-founder and CEO of IronBend, added: “We’re incredibly grateful to be selected by Floyd Mayweather as his exclusive partner in this journey of celebrating his life’s legacy in the digital universe.

“We are excited to be collaborating with a great team to present Floyd’s timeless digital collectibles to generations of his fans to memorialize the legend of this iconic athlete.”

 Morten Rongaard, CEO of Reality Gaming, said: “We’re absolutely thrilled to be working with Floyd Mayweather to create a unique NFT collection that will be loved by his fans around the world. The officially licensed content will be of the highest quality and fans can start collecting the limited-edition items secure in the knowledge that they will own a unique piece of Floyd Mayweather’s legacy.”

For more information about the upcoming Mayweather NFT drop, please visit

Terra Virtua lands digital collectables deal with Warner Bros for Godzilla vs Kong

A pioneer of the immersive collectables platform, Terra Virtua, has landed a new licensing agreement with Legendary Entertainment to create a line of digital collectables based on Warner Bros Pictures and Pegendary’s upcoming Godzilla vs Kong.

The new partnership will allow fans across the world to bring the titans to life in full 3D virtual reality through a platform that will allow them to experience the brute strength of Kong and the behemoth Godzilla. The Titans and other characters from the franchise will being rolling out on to the Terra Virtua marketplace in time for the film’s release this March 31st.

The collaboration between Terra Virtua and Legendary first began in 2019 with the launch of digital collectables based on Legendary Television and Netflix’s reboot of the science fiction classic Lost in Space and continued with a collection based on the blockbuster film Pacific Rim Uprising.

Terra Virtua’s marketplace includes a number of digital collectibles, featuring characters from both Season One and Season Two of Lost in Space, along with full-size and fully animated versions of Pacific Rim Uprising’s Jaegers, including Gypsy Avenger. One such Jaeger sold on New Year’s Day for $5000 and now resides in a superfan’s TerraDome, which is accessible via Terra Virtua’s app on a PC.

“Digital collectibles allow fans to interact with their favorite characters in a way never experienced before, and to be working with the pioneers in the industry is truly exciting,” said Sam Rappaport, director of Interactive Media at Legendary Entertainment.

Directed by Adam Wingard, Godzilla vs. Kong is the long-awaited face-off between these two mighty titans, and the fate of the world hangs in the balance. With spectacular fight scenes and an unforeseen force drawing them together, it’s the ultimate showdown and therefore the ideal opportunity to be  bringing these Legendary monsters into the Terra Virtua ecosystem.

“This franchise is one of the most recognizable brands in the world; these characters have been on our screens for over 88 years; so to say we’re excited about bringing this film pairing on board would be an understatement,” said Gary Bracey, co-founder of Terra Virtua.

“And, what’s more exciting is that we’re also releasing a full VR experience on Oculus Quest, so when we say we’re fully immersive, we really mean it.”

Terra Virtua (, with global headquarters in London, England, has evolved the digital collectibles market from simply collecting virtual items to completing and showcasing collections through new, interactive and immersive experiences.

Dr Seuss makes first move into digital collectables with blockchain pioneers Dapper Labs

Dr Seuss Enterprises is taking on the digital collectables market thanks to a new partnership with Dapper Labs, the company behind the world’s first blockchain game, CryptoKitties. It’s the latest move in a mission to bring blockchain to mainstream consumers through licensing.

Featuring some of Dr Seuss’ most iconic and popular characters, including Cat in the Hat, The Lorax, Horton and Thing One and Thing Two, the web-based experience will enable fans of Dr. Seuss’s vast universe the ability to collect digital packs of their favourite characters, and own them on blockchain forever.

The new experience is designed to strike a balance of nostalgia and discovery in a new digital format. To access, fans simply visit and begin assembling digital decals to organize into collections. As they amass these collections, they will be given the opportunity to discover and unlock exclusive content that they can use to publicly post.

“As the world moves increasingly online, so has consumers’ desire for discovering and collecting digital memorabilia that brings them one step closer to their favourite athletes, musicians and iconic characters,” said Roham Gharegozlou, CEO and founder of Dapper Labs.

“With our new Dr. Seuss digital decal experience, we are marrying the best of both worlds – allowing fans to interact and discover something entirely new, while tapping into our collective nostalgia for the characters that mean so much from our childhood. We are thrilled to be working alongside Dr. Seuss Enterprises to launch this first of its kind endeavour that is bound to bring joy to Dr. Seuss fans around the globe.”

Unlike typical collectibles, the decal experience is designed to live on forever in a digital space. Because of the true ownership provided by blockchain technology, fans will be able to treat their digital collections as one of a kind assets that can be passed down from parent to child, or among friends for generations to come.

“Dr. Seuss fans are some of the most passionate fans in the world,” said Susan Brandt, president of Dr. Seuss Enterprises. “By partnering with a company like Dapper Labs, a true trailblazer in the blockchain space, we will be able to offer our fans something entirely new. Digital collectibles will allow Dr. Seuss fans to revisit and revel in their favourite characters in an entirely new way.”