Susan Brandt promoted to CEO of Dr Seuss Enterprises

Dr. Seuss Enterprises has announced that Susan Brandt, an entertainment industry veteran who has been leading the company for more than two decades, has been promoted to president and CEO. 

Brandt, who was previously president of the company, will continue to lead the charge around the iconic entertainment property and oversee the worldwide operations.

During her tenure Brandt has put a focus on finding new and innovative ways to connect with fans. The Dr. Seuss brand has expanded from books to include films, television, stage productions, theme parks, digital games, exhibitions, licensed products, and more while maintaining the integrity of the beloved Dr. Seuss stories and characters. Under Brandt’s stewardship, 2021 was the highest revenue year in the company’s history.

Some of Brandt’s most recent deals for the portfolio include a three-part movie deal with Warner Animation Group, the launch of the first ever NFT experience for Dr. Seuss with Dapper Labs, and conceiving the idea for the highly successful travelling exhibition, the Dr. Seuss Experience, with Kilburn Live. Brandt has also worked closely with Netflix on the hit series Green Eggs and Ham and with PBS-TV on the award-winning show, The Cat in the Hat Knows A Lot About That!

“It has been my distinct pleasure to work with Susan Brandt over the last twenty years, so I am delighted that the Geisel-Seuss Enterprises (GSE) Board of Directors has decided to promote her to CEO,” said Brian E. C. Schottlaender, Chair of the GSE Board. “Over the years, Susan has put her heart and soul into Dr. Seuss Enterprises, and under her leadership, the company has expanded into new markets and expanded its suite of products. We look forward to working with Susan to realise the myriad opportunities before us, while promoting our core values of literacy, education, and instilling confidence and creativity in children.”

Susan Brandt said, “I am a lifelong fan of Dr. Seuss and it’s been a privilege to be part of this company, collaborate with great partners, and wonderful employees to expand the Dr. Seuss universe in ways that continue to delight. I’m looking forward to continuing the wonderful work of guiding, innovating around, and protecting this widely beloved property.”

Prior to joining Dr. Seuss Enterprises, Brandt was Vice President of home entertainment at 20th Century Fox Film Corporation where, working with the President, she launched the $500M international video division and then ran the $320M Asia Pacific region while working and living in Hong Kong.



Dr Seuss Enterprises names new senior director of global marketing and global licensing manager

Dr. Seuss Enterprises has strengthened its senior team with the promotion of Shannon Spisak to senior director of global marketing and communications, and Jenna Marson to manager of global marketing and licensing. The moves come as the company continues to expand on its strategy to develop in-house talent.

Susan Brandt, president of Dr. Seuss Enterprises, said: “Dr. Seuss Enterprises remains dedicated to our employees and helping them excel in their careers. Both Shannon and Jenna are exceptionally talented and our organization has gained so much from them. We are so glad that they will continue to be part of our team and we look forward to seeing them flourish in their new positions.”

In her new role, Spisak will manage the sales, marketing, and creative teams and work to develop the company’s product, marketing, creative, social media, and business plans. She will report directly to Brandt. Spisak previously served as director of marketing and communications at Dr. Seuss Enterprises. Prior to joining Dr. Seuss Enterprises in 2016, she served as the director of marketing at Garden Fresh Restaurant Corp and director of community marketing at PETCO.

“Shannon is a great leader and decision maker for Dr. Seuss Enterprises. She is a creative thinker and prioritizes mentoring others in her department. I’m excited to see her take on this new role and continue to expand her horizons at the company,” said Brandt.

Meanwhile, as manager of global marketing and licensing, Marson will focus on international licensing and developing strategic partnerships, while continuing to manage the foreign-language publishing and marketing programs. She will continue to report to Spisak.

Previously, Marson served as coordinator of marketing and communications at Dr. Seuss Enterprises and has managed a variety of partnerships for the company such as the one with Gatorade’s Sisters In Sweat Campaign, in collaboration with professional women’s soccer players, which uses Oh, the Places You’ll Go! to encourage girls to keep playing sports.

Before joining Dr. Seuss Enterprises in 2015 Marson worked for AlpInvest Partners in New York City and Knobbe Martens Olson & Bear LLP in Irvine, CA.

“Jenna is a true strategic thinker who has brought a lot of creativity to her work at Dr. Seuss Enterprises. She also has a strong work ethic that will enable her to thrive in her new responsibilities. First and foremost at Dr. Seuss Enterprises we look to nurture and offer our employees opportunities to grow and she is the kind of talent that embraces challenges and contributes immensely to our organization,” said Spisak.