The NSPCC partners with Imagine8 for Pantosaurus and Buddy merchandise

Edutainment Licensing has announced that UK children’s charity the NSPCC has partnered with Imagine8 to create ranges of Pantosaurus and Buddy merchandise.

Based in Warrington, Imagine8 develops product ranges from concept to delivery for a one-stop-shop cross-category solution.

The ‘Back to School with Buddy’ range includes a selection of bags, water bottles and stationery featuring strong and bold graphics.

The NSPCCs Buddy is a bright green speech bubble mascot used to communicate the NSPCCs Speak Out. Stay Safe (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide.

The age-appropriate SOSS assemblies and workshops are delivered to children aged 5 to 11 across the UK and Channel Islands to encourage them to speak out if something is worrying them.

The ‘Pantosaurus Summer’ range of accessories is perfect for taking to the swimming pool as well as the beach.

Pantosaurus helps children learn about the PANTS rules, which aims to help keep them safe. From P through to S, each letter of PANTS provides a simple but valuable rule: that their private parts are private, their body belongs to them, and that they should tell an adult they trust if theyre worried or upset.

Since the launch of PANTS, 1.5 million parents have already had one of these conversations with their children and the NSPCC hopes this amazing range of products will help many more parents and carers talk PANTS with their little ones.

NSPCC partners with Ladybird Licensing for first children’s book based on Pantosaurus and the Talk PANTS campaign

NSPCC has detailed a new partnership with Ladybird to publish the charity’s first children’s book based on the dinosaur mascot Pantosaurus, created to help children learn about the PANTS rules with the aim of helping to keep them safe from abuse.

Pantosaurus and the power of PANTS is set to hit the shelves this July following a crowdfunding campaign last year which saw NSPCC supporters raise £46,440 to help the children’s charity with the project. The book will be based on the charity’s Talk PANTS campaign.

Aimed at children aged four to eight, the book will provide a tool that parents, carers, and teachers can use to talk to children about what can be a difficult topic to broach in a child-friendly way. All the information included in the book has been developed with parents and experts in child protection and it will be in available to buy in store and online in Matalan, Blakemore and from the NSPCC online shop in July.

All profits from the sale of this book will help the charity’s frontline staff continue to deliver its essential services and to enable its Childline service to be a vital listening ear for those children who feel they have nowhere else to turn.

Leanne Gill, publisher, Ladybird Licensing said: “Children are at the heart of everything we do at Ladybird, and what could be more important than keeping them safe. We’re delighted to have partnered with the NSPCC to create this playful picture book which spotlights such an important message and provides a tool for parents and carers to help them talk to children about a challenging topic.”

Children who need support can call Childline on 0800 11 11 or they can get in touch via Any adult with a concern about a child can call the NSPCC helpline on 0808 800 5000.

NSPCC’s Buddy and Pantosaurus to feature in Redan’s kids’ titles Fun To Learn and Sparkle World

Edutainment Licensing has secured a partnership with Redan to bring the NSPCC’s Buddy and Pantosaurus brands to the publisher’s leading children’s magazines.

In a campaign kicking off on March 4th this year, Buddy will feature in the Fun To Learn Friends and Sparkle World titles from Redan Publishing, while Pantosaurus will feature in the Fun To Learn Favourites.

Established in 1990, Redan is a leading independent publisher for the pre-school magazine sector with over 30 years’ experience and distributing over ½ million magazines a month.

The NSPCC’s Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide. The age appropriate assemblies and workshops are delivered to children across the UK to encourage them to speak out if something is worrying them.

Pantosaurus, meanwhile, is a bright yellow friendly dinosaur that supports parents, carers and teachers #TalkPANTS to help keep children safe. The dynamic, pants-wearing dinosaur is on a mission to share his important message, to help support children to recognise what abuse is and how they can speak up. 

Each page will feature the key message from each campaign alongside an activity for the child to enjoy and engage with plus the opportunity to win a prize bundle.

“Redan has developed an enviable reputation throughout the industry for being innovative, creative and for producing the highest quality content and we are delighted to be working with them to help grow the awareness for both brands,” said Denise Deane of Edutainment Licensing.

Children’s charity NSPCC is entering the licensing space with Festival of Licensing launch

The National Children’s charity, the NSPCC is entering the commercial licensing market for the first time, with plans to launch itself into the space at next month’s Festival of Licensing Europe.

The brand will be lead by the NSPCC’s Pantosaurus mascot, a bright yellow, friendly dinosaur known by millions that encourages parents, carers, and teachers to #TalkPANTS and help to keep children safe from abuse. The dynamic, pants-wearing dinosaur is on a mission to share the message, and to help support children to recognise what abuse is.

#TalkPANTS is an annual campaign created by the NSPCC that gives parents, carers and teachers the support they need to explain the Underwear Rule to young children aged four to eight in a simple and age-appropriate way, without using any scary words or even mentioning sex. 

Each letter of PANTS provides a simple but valuable rule, highlighting that their body belongs to them, that they have a right to say no, and that they should tell an adult they trust if they’re worried or upset.

The licensing programme for Pantosaurus is launching with the agents for the brand, Edutainment Licensing, at the upcoming Festival Of Licensing.

The NSPCC worked with Aardman, best known for being the team behind the famous Wallace and Gromit films, to create the Pants song and video. Featuring Pantosaurus, his family and friends in animated games and dancing, the two-minute upbeat song and catchy lyrics convey the important message in a fun, engaging way that once heard, is never forgotten.

Through a £3 million total media spend across six annual campaigns, the measured awareness of #TalkPANTS and Pantosaurus has successfully reached 2.7 million parents and carers with more than 8 million video views. The PANTS song and video has been used in mass marketing campaigns, the most recent being in August 2020.

“Our licensing strategy for Pantosaurus is underpinned by the huge awareness of the #TalkPANTS campaign, identifying licensees which share the NSPCC brand values,” said Clive Gardiner, head of digital, NSPCC.

“Since COVID19, demand for the NSPCC’s services have reached an all-time high, and it has become necessary to rapidly adapt to the changed times and find new ways to build awareness, spread important messages and generate income so the NSPCC can continue to still be here for children. Working with exciting specialist partners through commercial licensing for the first time can help achieve this.”

Research has demonstrated that Pantosaurus products will help children learn and remember the PANTS rules at their own pace. Many children are visual learners, and licensed products will give parents and teachers an easy, natural way to bring Pantosaurus and his messages into everyday life without scary words.

“It’s better to have these chats little and often and adapt it as the child gets older,” said Denise Deane, owner at Edutainment Licensing. “It will help to reinforce the messages and make sure they remember them.”