Tag Archives: Pantosaurus

The NSPCC partners with Imagine8 for Pantosaurus and Buddy merchandise

Posted on by

Edutainment Licensing has announced that UK children’s charity the NSPCC has partnered with Imagine8 to create ranges of Pantosaurus and Buddy merchandise.

Based in Warrington, Imagine8 develops product ranges from concept to delivery for a one-stop-shop cross-category solution.

The ‘Back to School with Buddy’ range includes a selection of bags, water bottles and stationery featuring strong and bold graphics.

The NSPCC’s Buddy is a bright green speech bubble mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide.

The age-appropriate SOSS assemblies and workshops are delivered to children aged 5 to 11 across the UK and Channel Islands to encourage them to speak out if something is worrying them.

The ‘Pantosaurus Summer’ range of accessories is perfect for taking to the swimming pool as well as the beach.

Pantosaurus helps children learn about the PANTS rules, which aims to help keep them safe. From P through to S, each letter of PANTS provides a simple but valuable rule: that their private parts are private, their body belongs to them, and that they should tell an adult they trust if they’re worried or upset.

Since the launch of PANTS, 1.5 million parents have already had one of these conversations with their children and the NSPCC hopes this amazing range of products will help many more parents and carers talk PANTS with their little ones.

NSPCC partners with Ladybird Licensing for first children’s book based on Pantosaurus and the Talk PANTS campaign

Posted on by

NSPCC has detailed a new partnership with Ladybird to publish the charity’s first children’s book based on the dinosaur mascot Pantosaurus, created to help children learn about the PANTS rules with the aim of helping to keep them safe from abuse.

Pantosaurus and the power of PANTS is set to hit the shelves this July following a crowdfunding campaign last year which saw NSPCC supporters raise £46,440 to help the children’s charity with the project. The book will be based on the charity’s Talk PANTS campaign.

Aimed at children aged four to eight, the book will provide a tool that parents, carers, and teachers can use to talk to children about what can be a difficult topic to broach in a child-friendly way. All the information included in the book has been developed with parents and experts in child protection and it will be in available to buy in store and online in Matalan, Blakemore and from the NSPCC online shop in July.

All profits from the sale of this book will help the charity’s frontline staff continue to deliver its essential services and to enable its Childline service to be a vital listening ear for those children who feel they have nowhere else to turn.

Leanne Gill, publisher, Ladybird Licensing said: “Children are at the heart of everything we do at Ladybird, and what could be more important than keeping them safe. We’re delighted to have partnered with the NSPCC to create this playful picture book which spotlights such an important message and provides a tool for parents and carers to help them talk to children about a challenging topic.”

Children who need support can call Childline on 0800 11 11 or they can get in touch via www.childline.org.uk. Any adult with a concern about a child can call the NSPCC helpline on 0808 800 5000.

NSPCC’s Buddy and Pantosaurus to feature in Redan’s kids’ titles Fun To Learn and Sparkle World

Posted on by

Edutainment Licensing has secured a partnership with Redan to bring the NSPCC’s Buddy and Pantosaurus brands to the publisher’s leading children’s magazines.

In a campaign kicking off on March 4th this year, Buddy will feature in the Fun To Learn Friends and Sparkle World titles from Redan Publishing, while Pantosaurus will feature in the Fun To Learn Favourites.

Established in 1990, Redan is a leading independent publisher for the pre-school magazine sector with over 30 years’ experience and distributing over ½ million magazines a month.

The NSPCC’s Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide. The age appropriate assemblies and workshops are delivered to children across the UK to encourage them to speak out if something is worrying them.

Pantosaurus, meanwhile, is a bright yellow friendly dinosaur that supports parents, carers and teachers #TalkPANTS to help keep children safe. The dynamic, pants-wearing dinosaur is on a mission to share his important message, to help support children to recognise what abuse is and how they can speak up. 

Each page will feature the key message from each campaign alongside an activity for the child to enjoy and engage with plus the opportunity to win a prize bundle.

“Redan has developed an enviable reputation throughout the industry for being innovative, creative and for producing the highest quality content and we are delighted to be working with them to help grow the awareness for both brands,” said Denise Deane of Edutainment Licensing.

The NSPCC finds crowdfunding success for first Pantosaurus storybook following licensing plans reveal

Posted on by

A crowdfunding campaign hosted by the NSPCC has raised the funds needed to put into the production the first Pantosaurus book, a story book that will help schools and families have simple, yet vital, conversations that will help keep children safe.

The successful backing is one of the first developments on the plans first detailed earlier this month for the NSPCC to begin brand-building a new children’s edutainment franchise that will encourage kids and families to have conversations around child safety and abuse without using intimidating or scary language.

Pantosaurus is a brigh yellow friendly dinosaur that helps parents, carers, and teachers #TalkPants to help support children to recognise what abuse is and how they can speak up. The new story book will be one of many modes of sharing the message of the campaign.

Created in 2013 by the NSPCC, #TalkPANTS has been helping parents, carers and teachers explain the Underwear Rule to young children aged four to eight in a simple and age-appropriate way, without using any scary words or even mentioning sex. 

Each letter of PANTS provides a simple but valuable rule, highlighting that their body belongs to them, they have a right to say no, and that they should tell an adult they trust if they’re worried or upset.

The first Pantosaurus story book will be a fun, visual way to help guide schools and families though difficult conversations in a simple and child-friendly way. With many children being visual learners, it will give parents and teachers an easy, natural way to start an important conversation. The ambition is to get the Pantosaurus story book into every primary that they visit, providing an essential resource.

The licensing programme for Pantosaurus is launching with the agents for the brand, Edutainment Licensing, at the upcoming Festival Of Licensing.

“We have a wonderful Story Bible for Pantosaurus which introduces his wider world allowing publishers to see the enormous potential for story books for children aged four to six years, for early readers aged seven to eight years and Chapter Books for children aged seven and upwards,” said Denise Deane, owner of Edutainment Licensing.

“We are excited to be showcasing this on our virtual booth during the Festival of Licensing Europe.”