Edutainment Licensing named worldwide licensing agent for preschool publishing brand Eat Dirt

Edutainment Licensing has been appointed the worldwide exclusive licensing agent for the new preschool publishing brand, Eat Dirt, a franchise that spans story books and poems that encourage a love of veggies, children’s gardening, and healthy habits among kids’ aged two to five.

Written by the US author and illustrator, Stacy Moore, the Eat Dirt stories and poems have been inspired by fond childhood memories of romping outside in the garden while munching freshly picked berries and digging in the dirt. The books’ veggie characters each have their own personalities, representing all children of all races and body types.

Moore’s work also features a cast of more unusual characters that don’t fit any mold, such as Green Thumb Chums (a two headed friendly garden monster), Peeve (a little pet compost pile), and unusual boggish creatures, all developed with the idea of being relatable to children and readers.

While every veggie and animal character are different from one another, everyone is accepted and loved and valued. They each contribute their own special skills to the garden community. 

‘Beans don’t expect tomatoes to be like beans, toads don’t expect owls to be like toads, dragonflies don’t expect worms to fly, nor do they think they are better because they can – they can’t dig holes like worms!’ read a statement from the team. 

A rich and comprehensive publishing programme is offered with worldwide rights currently available.

“We are so excited to be working with Stacy – her delightful stories and poems teach kids all about the garden and include a healthy dose of pure silliness, which they love,” said Denise Deane, owner of Edutainment Licensing.

“I am delighted to work with Edutainment Licensing,” added Stacy. “They are a highly successful team dedicated to helping children learn the best way possible – through fun! From my many years of experience as a children’s photographer, I know the importance of keeping kids entertained and happy – otherwise they are off and running.”

Edutainment Licensing lands seven kids’ platforms for season two of Super Geek Heroes

Edutainment Licensing has secured a raft of deals with no fewer than seven major kids’ platforms, all within the first month of release of the second season of Super Geek Heroes. Season Two features seven new read-aloud picture book videos read by the author and creator David Lawrence Jones.

Platforms picking up Season Two for its kids worldwide audience, include; KidoodleTV, Tubi, AmebaTV, batteryPOP, Toon Goggles, Roku and KidZtube.

Each adventure story features one of the main characters with all the other Super Geek Heroes helping to solve a ‘mission to learn’. The read-aloud picture book videos introduce the listeners to the character’s wider world while delivering a core message that relates to the key development areas within the Early Years Foundation Stage.

Denise Deane, owner of Edutainment Licensing, said: “We are thankful for the overwhelming support of these world class platforms.

“Reading aloud to children has been shown to improve reading, writing and communication skills as well as inspire a lifelong love of reading and we are delighted to be introducing children to the super exciting world of Super Geek Heroes.”

NSPCC’s Buddy and Pantosaurus to feature in Redan’s kids’ titles Fun To Learn and Sparkle World

Edutainment Licensing has secured a partnership with Redan to bring the NSPCC’s Buddy and Pantosaurus brands to the publisher’s leading children’s magazines.

In a campaign kicking off on March 4th this year, Buddy will feature in the Fun To Learn Friends and Sparkle World titles from Redan Publishing, while Pantosaurus will feature in the Fun To Learn Favourites.

Established in 1990, Redan is a leading independent publisher for the pre-school magazine sector with over 30 years’ experience and distributing over ½ million magazines a month.

The NSPCC’s Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide. The age appropriate assemblies and workshops are delivered to children across the UK to encourage them to speak out if something is worrying them.

Pantosaurus, meanwhile, is a bright yellow friendly dinosaur that supports parents, carers and teachers #TalkPANTS to help keep children safe. The dynamic, pants-wearing dinosaur is on a mission to share his important message, to help support children to recognise what abuse is and how they can speak up. 

Each page will feature the key message from each campaign alongside an activity for the child to enjoy and engage with plus the opportunity to win a prize bundle.

“Redan has developed an enviable reputation throughout the industry for being innovative, creative and for producing the highest quality content and we are delighted to be working with them to help grow the awareness for both brands,” said Denise Deane of Edutainment Licensing.