NSPCC partners with Ladybird Licensing for first children’s book based on Pantosaurus and the Talk PANTS campaign

NSPCC has detailed a new partnership with Ladybird to publish the charity’s first children’s book based on the dinosaur mascot Pantosaurus, created to help children learn about the PANTS rules with the aim of helping to keep them safe from abuse.

Pantosaurus and the power of PANTS is set to hit the shelves this July following a crowdfunding campaign last year which saw NSPCC supporters raise £46,440 to help the children’s charity with the project. The book will be based on the charity’s Talk PANTS campaign.

Aimed at children aged four to eight, the book will provide a tool that parents, carers, and teachers can use to talk to children about what can be a difficult topic to broach in a child-friendly way. All the information included in the book has been developed with parents and experts in child protection and it will be in available to buy in store and online in Matalan, Blakemore and from the NSPCC online shop in July.

All profits from the sale of this book will help the charity’s frontline staff continue to deliver its essential services and to enable its Childline service to be a vital listening ear for those children who feel they have nowhere else to turn.

Leanne Gill, publisher, Ladybird Licensing said: “Children are at the heart of everything we do at Ladybird, and what could be more important than keeping them safe. We’re delighted to have partnered with the NSPCC to create this playful picture book which spotlights such an important message and provides a tool for parents and carers to help them talk to children about a challenging topic.”

Children who need support can call Childline on 0800 11 11 or they can get in touch via www.childline.org.uk. Any adult with a concern about a child can call the NSPCC helpline on 0808 800 5000.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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