UFC names Venum its new exclusive outfitting and apparel partner

The global designer, marketer and distributor of combat sports apparel and accessories, Venum, has been named the exclusive global outfitting and apparel partner for the mixed martial arts organisation, MMA.

In a deal brokered by IMG’s licensing business – the exclusive representatives of UFC – the partnership will commence in 2021.

UFC athletes will debut the new Venum-designed UFC Fight Kits inside the Octagon in April 2021. To coincide with this debut, Venum-designed apparel will be made available for sale at retail outlets around the world and online.

UFC’s outfitting policy is administered through its Promotional Guidelines Compliance program. The organisation will adjust the pay scale tied to its Promotional Guidelines Compliance program, which will result in across the board increases for all athletes effective April 2021.

UFC’s existing outfitting and apparel partnership with Reebok, the global fitness brand, expires in March 2021. Reebok will continue to serve as the official footwear provider of UFC through the end of next calendar year.

“We’re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner,” said UFC President Dana White. “Venum is an Iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at Venum have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”

Dupuis, Venum CEO and founder, added: “Joining UFC as its official outfitting and apparel partner means a great deal to the Venum team.

“Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world. We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years. At Venum, we are ecstatic to write the next chapter in our history.”

Added White: “We appreciate the partnership with Reebok over the past six years. It was a ground-breaking deal that elevated both of our brands. We’re pleased that Reebok will continue with us as the official footwear provider of UFC through 2021.”

The Venum/UFC Fight Kits and apparel line will be high quality MMA gear and performance apparel specifically designed and developed for UFC’s world-class athletes competing inside the Octagon.

The Gruffalo takes a walk into new partnerships in Italy

Mondo TV, the third-party licensor for The Gruffalo in Italy, Spain, and Portugal, has detailed a new Italian licensee for the popular children’s publishing brand.

Pon Pon Edizioni has been licensed to launch a range of products including activity and colouring packs and sets. The range is aimed at children aged from three to five.

The deal covers Italy, along with San Marino, Canton Ticino and Vatican City. The range will be available at kiosks and bookstores across all of these territories before the end of the year.

The range uses illustrations and designs from the classic book illustrated by Axel Scheffler and written by Julia Donaldson. The story is a delightful tale of how a tiny mouse outwits a number of animals intent on eating him: a fox, an owl, a snake and finally a big, scary creature called The Gruffalo.

The Gruffalo was initially published in 1999 and has gone on to sell over 24 million copies across multiple formats in 99 languages. It has also inspired a growing global licensing campaign. Global licensor Magic Light appointed Mondo to develop a licensing programme for The Gruffalo in Italy, Spain and Portugal in late 2019.

A love of books brought together Gianni Bono and Marilla Pascale, who launched Pon Pon Edizioni in 2013. Today Pon Pon Edizioni has a portfolio that ranges from first reading and classic fairy tale books to magic pens, sticker albums and much more, with a strong profile in partnerships with licensed brands.

Valentina La Macchia, Mondo TV Licensing director, said: “This is a brand famous for its illustrations as well as its wonderful storyline and Pon Pon Edizioni is the ideal partner to bring those illustrations to the market in the form of activity and colouring packs.

“We are expecting to appoint further high-quality licensees very soon in Italy, Spain and Portugal, where sales of The Gruffalo book are very strong.”

 

Hello Kitty signs new publishing programme with Egmont for magazines and books

Hello Kitty has landed a new publishing programme thanks to a new partnership with the publishing specialist, Egmont. Under the new deal with brand Sanrio, Egmont will roll out a Hello Kitty programme that will include magazines and books.

The publishing plan will see Sanrio expand its activities into the Nordics, Germany, Central and Eastern Europe, and Turkey, with publications scheduled to launch in the first quarter of 2021.

Silvia Figini, COO of Sanrio GmbH (EMEA, India, Oceania) and Mr Men (worldwide), said: “The strong expertise of Egmont in bringing content to life combines with Hello Kitty’s unique ability to engage and entertain children. It is a perfect combination for success.”

Bastian Mai, global brand managment director, Egmont Publishing, added: “We are extremely happy to partner with Sanrio again and to bring the stories of Hello Kitty to life in books and magazines. Egmont has got a strong foothold across EMEA and Hello Kitty is an evergreen brand that children and their parents love in all our markets.”

 

Boots to cut 4,000 jobs and John Lewis to close eight of its 50 stores in amid Covid-19 fallout

The UK retailer, Boots is to cut 4,000 jobs, its parent company Walgreen Boots Alliance has announced, having been badly hit by the coronavirus pandemic and lockdown measures. The company said it will cut around seven per cent of its UK workforce.

According to Walgreens, sales at Boots have plunged during the lockdown.

“The adverse impact of Covid-19 on sales in the quarter was approximately $700 million to $750 million, with the majority of the impact related to the Retail Pharmacy International division,” the company said in a statement released today. “This reflected a dramatic reduction in footfall in Boots UK stores – down 85 per cent in April, as consumers were advised to leave home only for food and medicine.”

Walgreens Boots Alliance CEO, Stefano Pessina has said: “Prior to the pandemic our financial performance for fiscal 2020 was on track with our expectations. However, this unprecedented global crisis led to a loss in the quarter as stay-at-home orders affected all of our markets.

“Shopping patterns are evolving more rapidly than ever as consumers further embrace digital options, spurring us to accelerate our ongoing investments in digital transformation and neighbourhood health destinations.”

Boots’ announcement follows further bad news for retail as John Lewis detailed its own plans to close eight of its 50 stores this morning, including major outlets in Birmingham and Watford. The closure will result in the loss of around 1,300 jobs.

All four of the group’s smaller At Home stores, in Croydon, Newbury, Swindon and Tamworth, are to close as well as two outlets in travel hubs at Heathrow and St Pancras station in London, reports The Guardian.

The Group has said that the eight shops were already ‘financially challenged’ before the outbreak of coronavirus, but that the pandemic had accelerated the move from in-store shopping to online. Figures state that before the virus hit, 40 per cent of John Lewis sales were online, but since the pandemic, this could now be closer to 60 to 70 per cent of total sales this year and next.

Sharon White, the chairman of the department store’s parent group – the John Lewis Partnership, said: “Closing a shop is always incredibly difficult and today’s announcement will come as very sad news to customers and partners. However, we believe closures are necessary to help us secure the sustainability of the partnership, and continue to meet the needs of our customers and wherever they want to shop.

“Redundancies are always an absolute last resort and we will do everything we can to keep as many partners as possible within our business.

“There are many reasons to be optimistic about the Partnership’s future. Waitrose and John Lewis are two of the UK’s most loved and trusted brands and we have adapted to the challenges of the pandemic by responding to the new needs of customers. We will soon announce the output of our strategic review which will ensure our brands stay relevant for future generations of customers.”

Nickelodeon picks up broadcast rights to Xilam’s Athleticus and Mr Magoo

The Academy Award nominated French animation studio, Xilam Animation has secured two new broadcast deals with Nickelodeon for its short form CGI series Athleticus and the animated comedy Mr Magoo.

The new global deal will see Nickelodeon take exclusive pay-tv rights to two seasons of Athleticus for Asia Pacific, EMEA, and Latin America. It has also secured the rights for the series in Benelux, Italy, Vietnam, Philippines, and Argentina.

On top of this, Nickelodeon has picked up the exclusive pay-tv rights for Xilam’s hit comedy series Mr Magoo in the UK, where the series launches on Nicktoons this week.

“We’re very excited to be building upon our successful partnership with Nickelodeon and to see the broadcaster become home to two further shows from our slate,” said Morgann Favennec, EVP distribution at Xilam Animation. “With its charming characters and humorous stories, we know families all over the globe are going to love watching Athleticus and following the fantastic response to Mr Magoo in the UK, we’re very much looking forward to bringing the series’ hilarious hijinks to new audiences.”

 Targeting family audiences, Athleticus is produced by Xilam’s recently acquired CGI-studio Cube Creative and features wild animals taking part in competitive sports, ranging from table tennis to high bar, bobsleigh to curling. How successful the animals are at each of the sports entirely depends on their personality and anatomies resulting in very comical, and often poetic, results. The series is created and directed by the multi-award winning Nicolas Deveaux.

 

Emoji partners with 7-Eleven Malaysia to launch EmoBear loyalty programme

The international convenience store chain 7-Eleven has teamed up with Emoji to launch a new collectable premium loyalty programme to consumers across Malaysia. Called EmoBear TM, the collection features 27 different designs, each featuring a different emoji brand icon.

Customers of 7-Eleven Malaysia will be rewarded with loyalty stickers anytime they spend RM5 or over at a participating outlet from now until August 16 this year. They will receive a bonus sticker if the purchase includes an item from a selected partner, which includes brands such as Pepsi, Cadbury, and Marigold.

Once they have accrued a total of 24 stickers, they can exchange their collection for an EmoBear, choosing from a range featuring Luvly, Starry, Wannabey, Notty, and Ka-Chingy.

Alternatively, customers can purchase an EmoBear for the price of RM9.90 and 12 stickers.

But that’s not all. Customers can also download and sign up as a My7ETM loyalty app member to enjoy more benefits when they shop with 7-Eleven, including an annual birthday reward, exclusive in-app monthly product e-stamp cards that reward members based on repeat purchases, and more.

“The popularity of the emoji brand and its emoji icons has inspired us to integrate them into our loyalty programme. Emoji brand icons are not only changing the way we express ourselves through text, but also expanding the way we communicate,” said Ronan Lee, general manager of marketing at 7-Eleven Malaysia.

“The use of icons has become an usual feature in our daily communications on digital mediums, and we are certain that these adorable plush toys would definitely be a hit among fans. As a bonus, customers may also participate in our social media contest called ‘Take a picture with your #EMOJIBEAR’ from June 22nd until August 2nd, 2020.

“A total of 10 winner will stand a chance to take home three EmoBears of their choice. To participate in the contest, one just has to snap a photo with their redeemed 7-Eleven #EmoBear and upload the most creative photo on their Facebook or Instagram account with hashtags #PictureWithEMOBEAR, #EMOBEAR and #7ElevenMY in the caption.”

 

H&M launches its Minions Kids Collection globally

Universal has launched its global partnership with the fashion retailer H&M to bring Minions back to the high street (and online) with a new apparel and accessories collection.

The Minions x H&M Kids Collection has launched to the global stage, with a range that includes ‘mischievous and sweet graphic tees’, to modern and relevant accessories.

Ranging in price from £5 to £20, the first of its kind product collection includes graphic and applique t-shirts, trainers, hats and socks, water bottles and backpacks, as well as a football kit and ball, plus more.

The Minions x H&M collection for kids is now available at HM.com and in H&M stores.

 

IMG named exclusive global licensing agent for video gaming’s smash hit Rocket League

IMG has been appointed as the exclusive global licensing representative for the popular Rocket League video game franchise. The move was made by the franchise owner, Psyonix in a partnership announced this week.

Billed as a ‘high-powered hybrid of arcade-style soccer and vehicular mayhem’, with easy-to-understand controls and ‘fluid, physics-driven competition’, Rocket League has grown to become one of the most popular and recognizable video game brands worldwide. The new multi-year partnership will see IMG bring selective Rocket League consumer products to market.

It all coincides with the game’s fifth anniversary this month.

Matthew Primack, senior vice president of licensing, IMG, commented: “During a time of remarkable esports industry growth, Rocket League is one of the most popular games in the world.

“Rocket League’s combination of cars, adrenaline-fueled gameplay, competition, music and customisation gives us the perfect scope to build a creative and fun licensing programme that fans will love. We are looking forward to tapping into new territories and expanding the game’s global footprint through consumer products and collaborations.”

Categories being targeted will initially consist of apparel, toys, collectibles, accessories and innovative and creatively rich brand collaborations.

Winner or nominee of more than 150 “Game of the Year” awards, Rocket League is one of the most critically acclaimed sports games of all time. Annual esports events include the Rocket League Championship Series and Collegiate Rocket League.

Kids’ character Pocoyo lands new mobile gaming titles with Lab Cave Games

The popular children’s animated character, Pocoyo is making its way into the mobile gaming arena, courtesy of a new partnership between Zinkia Entertainment and Lab Cave Games. Under the multi-year deal, Lab Cave will now develop and publish games for mobile devices.

An expert in its field, Lab Cave Games has previously worked on over 700 mobile apps and will leverage its technology, knowledge and experience in mobile gaming to bring Zinkia’s animated characters to mobile screens. The developer will set to work on more than 40 existing Pocoyo mobile titles, as well as develop and publish new ones.

Zinkia Entertainment, meanwhile, is a BAFTA award-winning creator of entertainment brands and audiovisual content including the Pocoyo children’s comedy series, Mola Noguru and Shuriken School.

“Thanks to Lab Cave we can focus on making new audiovisual productions at the same time we optimize our app portfolio both in terms of marketing and technology,” said Jonás Ojeda, head of digital rights at Zinkia.

“And we can develop new games for our audience together to help expand our brand. We are very happy to have an expert and reliable partner like Lab Cave.”

Luis Berto, head of marketing and business development at Lab Cave, added: “We at Lab Cave are delighted by our collaborations with Zinkia. This is not only because they are leaders in the Spanish and international audiovisual industry, but because our collaboration will give us the opportunity to develop a joint strategy of development and publication of a game and app catalogue that marries the core beliefs of both companies: quality, innovation, technology and global presence.

“Most of all, we are thrilled to be able to align ourselves more closely with the Pocoyo universe and reach a whole new generation through the mobile world.”

Sensory baby lifestyle brand Etta Loves launches new Peanuts collection

The entertainment, sport and brand licensing agency, WildBrain CPLG has secured a new partnership with the sensory baby lifestyle brand, Etta Loves, for a new collection of products inspired by the iconic Peanuts brand.

The deal has been brokered by WildBrain CPLG on behalf of Peanuts Worldwide and will see the launch of a new, unique, science-based collection to the UK from today (July 9th). The range includes a reversible playmat, comforter, teether and muslins, along with Etta Love’s latest addition, the Sensory Strip.

Tara Botwick, senior director, territory management EMEA at Peanuts Worldwide, said: “Building the Peanuts infant consumer products programme has been key to our strategy over the last few years and this new collaboration with Etta Loves offers an innovative new avenue in this sector.

“By combining beautiful patterns which encourage early sensory development, with high-quality and versatile products, we’re confident this new range will be hugely popular with parents and their little ones across the UK.”

Using the knowledge of what a baby can and can’t see during their first year, Etta Loves designs precise sensory prints, in partnership with a Consultant Orthoptist, to support eye and brain development.

This new Peanuts collection will introduce two brand new prints to the portfolio: ‘Hide & Seek’ features the Peanuts gang hidden amongst a black and white chequerboard design, supporting visual development from birth to four months; and ‘Love & Hugs’ is a colourful XO design with the much-loved Peanuts characters Snoopy, Woodstock and Charlie Brown, supporting babies from five months onwards.

The Etta Loves x Peanuts collection is available in the UK at www.ettaloves.com and selected retailers.