Tag Archives: magazines

Signature Publishing partners with One Animation for Oddbods magazine

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Signature Publishing and One Animation have inked a deal to launch a dedicated Oddbods-themed issue of Signature’s successful changing-theme magazine for preschool children, ‘ADVENTURES WITH’. Under the partnership, the ‘ADVENTURES WITH Oddbods’ issue will go on sale in the UK from 10 February.

One Animation’s Oddbods is a global phenomenon, airing in 180 countries across 90 broadcasters worldwide. The brand has also generated 25 billion digital views and averages 14 million views on YouTube per day.

The magazine will follow the quirky but charming Oddbods on their adventures and will feature branded stories, puzzles, colouring and more. The magazine will also include a pizza set toy, which ties in with the magazine content and provides imaginative play value.

“We are so excited to be publishing ‘ADVENTURES WITH Oddbods’ magazine,” says Amanda Clifford, Signature Publishing’s Editorial Director. “The brand is so bright and colourful, celebrating individuality and friendships, and creating an Oddbods magazine has been an absolute joy. We’re sure it’s going to be a great success and bring laughter, learning and fun to every child who reads it.”

Sashim Parmanand, CEO at One Animation, adds: “We’re always looking for creative ways to bring the Oddbods characters to life for fans, and this partnership with Signature Publishing provides a perfect opportunity to achieve just that. Signature Publishing has effectively captured the Oddbods’ spirit and created a really fun and engaging magazine, which we know is going to be a huge hit with our fans.”

The three-time Emmy Award-nominated slapstick comedy series follows the adventures of seven adorable, highly unique friends. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary, and always humorous events.

‘ADVENTURES WITH Oddbods’ magazine is available to buy in the UK at supermarkets, newsagents and magazine stockists and is priced at £4.99.

Signature Publishing launches first Aardman arts and crafts magazine, Colour It! Aardman: Get Crafty

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The entirety of the Aardman cast of characters are being brought together for the very first time, through the launch of a children’s magazine titled, Colour It! Aardman: Get Crafty.

The result of a new partnership between the Bristol-headquartered studio and Signature Publishing, Colour It! Aardman: Get Crafty will celebrate the much loved Aardman characters, including the likes of Shaun the Sheep, Wallace & Gromit, Morph and Timmy Time, as well as the creativity that goes into drawing and modelling them.

The magazine will feature activities like colouring, crafting and baking, while covering topics like How to Draw Wallace & Gromit, and how to create a Shaun figurine from the supplied modelling clay.

“We are thrilled to work on this very special collaboration with such an esteemed studio as Aardman, bringing their iconic characters to life through creative play and colouring in their very own unique children’s magazine,” said Rachel Craven, commercial and advertising manager at Signature Publishing.

Ian Downes of Start Licensing, said: “We are delighted to be working with Signature Publishing on this Aardman magazine.  They were quick to recognise how well Aardman and their characters were suited to an arts and crafts magazine. They have used the characters really well and this is a great example of how a focussed licensing partnership should work.”

Colour It! Aardman: Get Crafty launched on August 4th and is billed as the ‘ideal magazine to entertain and inspire children during the summer holidays.’ Each issue comes with a bumper colouring set including modelling clay to craft Shaun with, pens, colouring pencils and stickers.

Story House Egmont acquires magazine and activity book rights to pre-school hit CoComelon

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Story House Egmont – formerly Egmont Magazines – has acquired the magazine rights to the hit pre-school property CoComelon, spanning all territories in the group for magazines, as well as colouring and activity books across EEA regions.

The move follows what has been a highly successful run for CoComelon, which is not only the current number one children’s channel on YouTube, but was 2020#s most popular show on Netflix. On YouTube alone, the series garners 3.5 billion views per month, and is adding to its 107 million subscribers every day.

CoComelon is the latest addition to Story House Egmont’s pre-school portfolio, which currently includes Thomas & Friends, Milkshake!, Ryan’s World, PAW Patrol, and more. Story House Egmont has itself seen vast success in the pre-school sector, having seen a ten per cent growth in RSV year on year.

The deal was signed by Story House Egmont Publishing Director, Laura Adnitt and includes all territories in the group for magazines, as well as Colouring & Activity book formats for EEA territories.

Adnitt said: “As a parent, I know first-hand the great appeal and value of CoComelon. As a publisher, I see the huge potential to share this blissful brand in a printed format with thousands of young families across our publishing network. CoComelon, with its mind-blowing reach and ‘of the moment’ relevance, is a wonderful addition to our publishing portfolio, where we aspire to offer something for every child. We are incredibly excited by this acquisition and can’t wait to get started on our product development with Moonbug.”

Katie Wilkinson, publishing manager at The Point.1888, said: “When Story House Egmont takes on a new brand, it fully commits to the partnership and to building the brand. The scale of CoComelon is like nothing we have seen in preschool and we cannot wait to see what this new partnership will deliver to its fans.”

Hello Kitty signs new publishing programme with Egmont for magazines and books

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Hello Kitty has landed a new publishing programme thanks to a new partnership with the publishing specialist, Egmont. Under the new deal with brand Sanrio, Egmont will roll out a Hello Kitty programme that will include magazines and books.

The publishing plan will see Sanrio expand its activities into the Nordics, Germany, Central and Eastern Europe, and Turkey, with publications scheduled to launch in the first quarter of 2021.

Silvia Figini, COO of Sanrio GmbH (EMEA, India, Oceania) and Mr Men (worldwide), said: “The strong expertise of Egmont in bringing content to life combines with Hello Kitty’s unique ability to engage and entertain children. It is a perfect combination for success.”

Bastian Mai, global brand managment director, Egmont Publishing, added: “We are extremely happy to partner with Sanrio again and to bring the stories of Hello Kitty to life in books and magazines. Egmont has got a strong foothold across EMEA and Hello Kitty is an evergreen brand that children and their parents love in all our markets.”